What is Digital Media ?

What Is Digital Media ?

• Digital Media is a blend of technology and content,
and building digital media products requires teams
of professionals with diverse skills, including
technical skills, artistic skills, analytical and
production coordination skills. All of these skills
need to be balanced on a team, with all team
members focused on creating the best user
experience.
How Can It Helps You ?
.Nowadays, consumers are exposed to digital media at least as much as print. The growing
prevalence of smart phones and tablets, and the wireless networks that connect them, mean that
more and more folks will view media on a digital device. Of course, this also means more and more
consumers will view advertisements on digital devices as well.

For marketing and advertising, digital media has several benefits. It can be less expensive than print
media, depending on the details of each campaign. Digital campaigns can also usually be produced,
launched, and updated faster than print.

Digital media can be interactive in several ways. A promotion on social media allows for marketers
to communicate directly with consumers, using messaging, commenting, tweeting, wall posting,
and other methods to answer questions and offer incentives. Users are also usually able to search
for a digital document, or search within the document itself. A digital advertisement could also be
interactive, such as a game or contest that allows for participation and further engages consumers.
What Is Webcast ?
What is webcast ?
• webcast is a media presentation distributed over the Internet using
streaming media technology to distribute a single content source to many
simultaneous listeners/viewers. A webcast may either be distributed live or
on demand. Essentially, webcasting is "broadcasting" over the Internet.
•
• The largest "webcasters" include existing radio and TV stations, who
"simulcast" their output through online TV or online radio streaming, as well
as a multitude of Internet only "stations". Webcasting usually consists of
providing non-interactive linear streams or events. Rights and licensing
bodies offer specific "webcasting licenses" to those wishing to carry out
Internet broadcasting using copyrighted material.
What Is news portal ?
• News portal is the online version of a
newspaper, either as a stand-alone
publication or as the online version of a
printed periodical.
•
• Going online created more opportunities for
newspapers, such as competing with
broadcast journalism in presenting breaking
news in a more timely manner.
What Is Web Tv ?
• Web television is original episodic
content produced for broadcast
via the Internet. The phrase "web
television" is also sometimes
used to refer to Internet
television in general, which
includes Internet-transmission of
programs
Digital Marketing
• The definition of audience targeting is exactly what you'd expect: It's the
practice of using data to segment consumers by demographics or interests in
order to find the holy grail that is the right person on the right device at the
right moment.
• With audience targeting, you’re more likely to reach consumers interested in
your products or services with relevant messaging. It also decreases the odds
you’ll waste ad spend on uninterested eyeballs and help move potential
customers down the proverbial funnel.
•
• And it yields results. According to Tammy Duggan-Herd, director of marketing
at digital marketing firm Campaign Creators, for example, after shifting to a
content strategy with audience targeting in 2016, her agency saw a 744%
increase in organic traffic within 12 months.
•
• If you’re looking to better target your prospective customers—and stop
wasting ad spend on people who just won’t convert—you've came to the right
place. Today, I'll walk you through eight tried-and-true audience targeting
strategies—straight from the minds of digital marketing experts