MODELS OF

COMMUNICA
TION
 ARISTOTLE (5BC)

(MESSAGE) (LISTENER)
SPEAKER
SPEAKER AUDIENCE
 ARISTOTLE

This is considered as the first model of

communication.
He found the importance of audience role in
communication chain.
This is more focused on public speaking than
interpersonal communication.
 CRITICISM IN ARISTOTLE’S MODEL OF
COMMUNICATION

There is no concept or feedback. It is one way

from speaker to audience.
There is no concept of communication failure
like noise and barriers.
The model can only be used in public speaking.
CLAUDE SHANNON AND WARREN WEAVER
Often called the telephone model
Gave us the concept of “noise”.
It asserts that the message sent by the source
(speaker) is not necessarily the message received by
the destination (listener). Due to the intervention of
“noise” or anything that hampers the communication.
 WILBUR SCHRAMM MODEL

FIELD OF EXPERIENCE

SOURCE ENCODER
SIGNAL DECODER DESTINATION

FIELD OF EXPERIENCE
 WILBUR SCHRAMM MODEL

• Wilbur Schramm is considered as the father of mass

communication.
• This model is more concern with the concepts explain
why communication breakdown occurs.
• Schramm, asserts that communication can take place
if and only if there is an overlap between field of
experience of the speaker and field of experience of
the listener.
 EUGENE WHITE MODEL

Symbolizing Expressing Transmitting

Thinking Receiving

Decoding
Monitoring Feedback
 EUGENE WHITE MODEL

 tells us that communication is circular and continuous,

without beginning and the end.
EUGENE WHITE- contributed the concept of feedback
to the field of communication.
 Break down

Occurs when the message or the feedback is

not sent or received properly- at least in the way
that sender intends- or is not received by the
concerned party altogether
 FIELD OF EXPERIENCE

It is everything that can make a person unique,

everything he/she has ever learned, watched, seen,
heard, read and studied. It is practically everything that
happened in his/her life.
 FEEDBACK

Is the perception by the speaker about the

response of the listener. The speaker can only
receive feedback if the speaker is monitoring the
listener.