BUSINESS

PLAN
what is the
meaning
??????
“ The business plan is a
written document prepared
by the entrepeneur that
describe all the relevant
external and internal
elements involved in starting
a new venture. It is often an
integration of functional
plans such as marketing,
finance, manufacturing and
human resources.”
(Hisrich,Peter, 1995:113).
your business blueprint
a design that is formulated with the aim of
providing direction to the activities of the
organization / community / institution on an
ongoing basis so that each activity has
conformity with the demands, challenges, and
needs of the surrounding environment, is a
detailed framework as a basis for policy
making
among others; Determination of goals and
objectives, formulation of strategies,
implementation of programs and focus of
activities, as well as steps or implementation
that must be carried out by each unit in the
work environment, for example buildings to
be built, all forms of building planning are
listed in the blue print.
why do you make a Business Plan
Business risk Complexity
of the production process
and business transactions
Readers of business plans
The first step is becoming
an entrepreneur Tools for
systematizing business
logic
Business plans can
answer questions
What: What products will be made

Why: Why is the product made How: How to make a

product Who: Who is the market / buyer

When: When the product must be made

Where: where will the product be made or where

will the business be done?
make a good business plan
Short and solid Neatly organized with
attractive appearance Promising plan Avoid
overestimating projections Express significant
business risks Trusted and effective team
Focus Target market Realistic Specific
Fundamental Things
Start with a business idea Business
idea as an answer You are the right
person How to make a profit Who is
the buyer of your product Fund to start
a business
Main Part of the
Business Plan
1) Business Concept

industry, business structure,

offering products / services,
how to make a business
successful
2) Market (Market)

potential
consumers, reasons
for purchase,
conditions of
competition,
position in
competition
3) Financial Plans

income estimation,
break even analysis
BUSINESS PLAN STEP
Stage 1: Get to Know Your Business

In this stage you can use the SWOT analysis

technique
Stage 2: Determine the Vision in the
Business Plan

Vision which is a distant view of company

goals and objectives
Stage 3: Determine Your Audience

the right target audience, it can adjust the

content of the business plan properly and
correctly.
 Stage 4: Make Your Business Plan
Mission Statement
Effective Summary
Product or Service Offer
Market
Marketing Plan
Industry Analysis and Competition Level
Financial statements
Resume of Company Principal
Your offer
Format Business Plan
I.Pendahuluan
- Nama dan alamat perusahaan -
Nama dan alamat pemilik
- Nama dan alamat penanggung jawab
yang bisa dihubungi sewaktu-waktu -
Informasi tentang bisnis yang
dilakukan
II. Rangkuman eksekutif,tidak
lebih dari tiga halaman yang
menjelaskan secara komplit isi
business plan
III. Visi dan Misi
-Visi wirausahawan terhadap
perusahaan -Bergerak dibidang apa
perusahaan ini -Nilai-nilai dan prinsip
apa yang dianut perusahaan
-Apa yang membuat perusahaan
anda unik.Apa sumber keunggulan
kompetitifnya.
IV.Analisi Industri
-Perspektif masa depan industry -
Analisis persaingan
-Segmentasi pasar
V. Deskripsi Usaha
-Produk yang dihasilkan
-Jasa pelayanan
-Ruang lingkup bisnis
-Personalia dan perlengkapan kantor
- Latar belakang identitas pengusaha
VI. Rencana produksi/operasional
- Pemilihan lokasi (plant location)
-Rencana Tata letak (layout)
-Proses produksi
-Keadaan gedung dan
perlengkapannya
- Keadaan mesin dan
perlengkapannya
- Sumber-sumber bahan baku
VII. Rencana Pemasaran
-Segmentasi pasar, target pasar
dan posisioning
-Penetapan harga
-Pelaksanaan distribusi
-Promosi yang akan dilakukan
-Pengembangan produk
VIII. Perencanaan Organisasi
-Bentuk kepemilikan dan struktur
organisasi
-Informasi tentang partner
-Uraian tentang kekuasaan
-Latar belakang anggota tim
manajemen
-Peranan dan tanggung jawab
personalia dalam organisasi
IX.Resiko
-Evaluasi tentang
kelemahan bisnis
-EFAC & IFAC
X.Perencanaan Keuangan
-Sumber Dan penggunaan modal
-Rasio keuangan untuk
mengetahui kinerja