BUSINESS PLAN

FOR
DOG GROOMING
SALOON
PRESENTED BY :-
NIKITA AREKAR- 02
KRUTI GADA- 21
SAACHI GERA- 24
NISHA GUPTA- 29
AMRUTA KALGAONKAR- 35
SHREYA MISHRA- 49
 P R OJE C T T ITLE
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AGENDA

• Introduction
• About us
• Location Analysis
• Facility Analysis
• Targeting the market
• Marketing Strategies
• Cost Analysis
• Feasibility Study
• Survival strategies
• Expansion plans
• Goal and Objectives
ABOUT WAGS & TAILS SALOON

 MISSION : Wags and Tails ‘ mission is to provide convenient, reliable,

and efficient service to pet owners to maintain and achieve their pets’ best
being.

 VISION : To be an established service leader in pet care industry with

excellence and quality.

 OBJECTIVE : The objective of our website is to introduce our services,

post our contact information, and allow customers to book an appointment
by filling out a form in the website. Its primary function is to get the
customers to book an appointment with us.
WAGS & TAILS SALOON - IDEOLOGY

• We believe at promoting a stress free environment for your dog by having

individual Grooming Appointments, which means that your dog will never
be placed in a holding cage.
• We only use high quality products.
• We also offer ‘Specialized Scissoring Cuts’ for owners who do not want
their dog styled with clippers.
• We offer a range of personalized services at our salon.
• Each dog is given an individual file, that records dog details, his/her likes
and dislikes, trimming and style details and also owner details. On arrival
your dogs general condition is accessed for tangles, external
parasites(fleas, ticks or tice ), warts, lump beneath the skin, overgrown
nails or skin/ear problems etc.
Services

Bathing and Drying

Ear Cleaning / Full body cleaning

Nail chipping and Nail Art

Tick and flea treatment

Deep conditioning along with bathing

Hair Trimming

Hair Cutting and Styling

Categorization

SMALL MEDIUM LARGE

Chihuahua Labrador Great dane

Pug Bulldog Dalmatian

Maltese Brittany Boxer

Pomeranian Basset hound Bloodhound

Japanese chin Cocker spaniel Doberman

Miniature pinscher

Boston terrier
Service Cost accordinCgotostcsategories

Services SMALL MEDIUM LARGE

Bathing and 300 800 1200
drying

Ear cleaning & 500 1000 2000

nail chipping

Tick and flea 450 600 700

treatment 150 200 250

Deep 200 300 400

conditioning
Trimming 500 800 1200
Haircut with 1000 1500 2000
styling
Location Analysis

Raheja Vihar
Location Analysis
• Wags & Tails Salon would be located in Raheja Vihar in Hiranandani, Powai .
• The salon would be about 200-250 square feet of area
• The rent for our location estimated to be Rs.40,000/-
• The pet dog population in Powai is around 6800 including Chandivali, Nahar Amrit
Shakti & Hiranandani.
• Can expect footsteps increased by 1% because of attractions like MCGM Park,
India cards Gallery and Hill Side Park

• 1700 buildings
Area • 40 flats per building => 68,000 flats

• 10 % possess dogs => 6800 dogs

Segment

• 20% * 6800 => 1360

Target • ¼ Target Market => 350 dogs
Estimated Market Share

Market Share
28%

Segment Market
Target Market

72%
Facility Analysis
 Water Grooming Table
Tank

Bath Tube

Sitting Area
Sitting Area

Waiting Area
Entrance
Market Study
Reason behind increasing popularity of dogs

• Rapid urbanization of cities

• Single professionals and Single parents living alone in huge cities
• Security
• Desire of compassion
• Use as Fashion accessories – Bollywood actors like Vivek Oberoi, Bipasha
Basu, Salman Khan, John Abraham and several others dote on their pets.
• Estimated Revenue earning potential : 350 crore
• Out of this around 250 crore is contributed by pet foods and the remaining
100 crore comes from grooming and healthcare sector.
• “The industry is growing rapidly in India” says Mr. O.P Singh, CEO of a
pet food supplier company called Venky’s India.
Market Study

• A research conducted by a magazine says that the total market size

of the pet grooming industry was 132 crore in 2007 and is expected
to grow to 350 crore by 2013.
• At present there are four major pet salon in India – Scooby scrub in
Delhi, Tailwaggers and TopDog in Mumbai and Fuzzy Wuzzy in
Bangalore.
• Pet salons can be started with a low investment of 3-5 lakhs that
includes the cost of training, shop rent, equipments and products.
• The entrepreneurs who have started pet salons feel that one doesn’t
even have to be from a business background. “A formal training is not
as important as love for animals “says Yashodhara Hemachandra
of Fuzzy Wuzzy Salon.
• Pet salons provide services like hair cuts, nail trimming, tick and flea
treatments, oil massages and some fancy services like party dressing
and hair coloring.
Promotion

• By issuing pamplets in newspapers

• By giving ads in magazines regarding our new salon
• By visiting different pet shops and letting them know about our new salon
and also by issuing pamplets
• By visiting pet clinics and having tie-ups with doctors
• By attending dog shows to increase our networking & contacts.
SWOT Analysis

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

Offer a high Lack of Exposure Potential to Competition
quality service & franchise from other
product salons
Trained & New to market Growth through Increased cost
Motivated staff place additional staff on business

Potential to No reputation or Seasonality,

franchise presence weather effects ,
heavy rain or
heat
Growth through Cost of
additional staff Advertising
Competitors

• Macro Competitors
– Dog-aholics, Lokhandwala,Andheri
– Tailwaggers Pet, 4 bungalows,Andheri
– International Dog Bazar, Andheri
– Petsburgh, Morya estate, Andheri
– Petspals, Mohit heights, Andheri

• Micro Competitors
– Paw station, Powai
USP

• Counseling to the owners

• To organize dog shows every 6 months
• To provide training to dogs
Wags and Tails Login / Register

Dogs Saloon
Success Metrics

• The success metrics are measurable activities that contribute to our

business’ success. The basic metrics will be the number of transactions –
how many dogs we groomed.
• The number of returning customers is very important as it tells us whether
customers love our services. The number of how many visitors that used
our website will also provide a guide as to how effective is our website
doing.
• Once our business runs for awhile, we will know the bottom line to make a
break even. The retention of customers is more important than expanding
the customer base. The metrics will define
• a. Percent of customer retention c. Revenue
• b. Percent of customer growth d. Costs
Cost Sheet - Nisha
Sales Small Medium Large
Bathing and Drying 75600 211200 100800
Ear Cleaning & Nail Chipping 50400 79200 67200
Tick and Flea treatment 81000 108000 38400
Tick and Flea treatment (for
cheaper) 10800 16800 9000
Deep conditioning along with
bathing 50400 79200 33600
Trimming 108000 172800 72000
Hair cutting with styles 36000 72000 48000
Teeth Cleaning 63000 99000 37800
Total Sales 475200 838200 406800
Gross Total Sales 1720200
Add : Taxes
Service Tax @ 12.36% 212617
M.VAT @ 12.5% 215025
Net Sales 2147842
Particulars Amt. Rs.
One time expenditure
ADVERTISEMENT & Tie Ups 200000

Registration Fees
PAN No. 100
Service Tax No. 5025
Certificate of Incorporation 2000
M.VAT 25000
MOA 4800
AOA 300
C.A. Fees 7500
BATH TUB 40000
GROOMING TABLE 10000
STARTERS KIT (tubs, dryers,cages,
combs, brushes, scissors, clippers,
styling tools, NAIL
CLIPPER,TRIMMER,DESHADING
TOOL) 40000
DRYERS 10000
INTERIOR 400000
GEYSER 5000
Total initial expenditure 549725
 Fixed exp
RENT 480000
SALARIES
Trainer 300000
other 2 ppl 240000
Insurance ????
Depreciation
Furniture item 102000
Equipments 171000
Water Charges & Maintainance 60000
Computer 90000
Total Fixed Exp. 1443000

Variable Costs
SHAMPOO 15900
CONDITIONER 17580
SPRAY 17580
Food Packages 24000
Miscellaneous Expenses 10000
LIGHT & ELECTRICITY 48000
TELEPHONE 24000
STATIONERY 12000
Total Variable Cost 169060
Total Expenditure 2161785
1st year Loss 441585

2nd year total expenditure 1612060Pay Back Period

Profit 538190 44849.17 9.846002
Net Profit = 2nd yr profit - last yr's
loss 96605 25.38
Break Even Point 1yr 9mnths & 25days
Future Plans

• Increase capacity
• Mobile pet vans
• International expansion
• 3 days pet crush