Journey so far

Sai Pragna Chagarla

 What is the problem
Currently, there are
481 MILLION
Internet users in India doing
39 BILLION DOLLARS
worth transactions with a growth projection of
200 BILLION DOLLARS
by 2026

Party Starter is a website/App and offline which would serve as a market place for
party supplies and an aggregator for party vendors.
source: ibef.org report on ecommerce, aranca research 2017
Source : C2 and C14 Table, India, Census of India 2001.
Competitor Analysis
Name Unique yearly Unique
Competitors recognized in the market Page views visitors

11+ place segment other than regular

ecommerce sites
funcart
untumble
10,27,870
5,02,970
3,42,735
2,44915
dholdhamaka 1,16,435 64,605
partyhunterz 5,36,350 1,78,850
month on month growth madcapspartyshop 2,19,365 33,945

25% projected by one

competitor
My competitors could be
my customers and vice
versa
 Team of 5

Sai Pragna Chagarla - Jeevan Krishna Gadiraju - Hariesh Radhakrishnan -

Over 6 years of Over 5 years of Over 6 years of
experience in marketing. experience in business experience in website and
Worked with B2B and operations. Running his app development. Has
B2c companies in India, own Aquatech firm from worked with new age
France and USA. Ran her the past 2 years technologies such as AI,
own advertising agency Bots, etc.
Who dreams of one common
for 3 years goal. To be India’s largest party facilitators
Our Journey so far JUN’18 – JAN’19
Launched Order for
Incubated at Diwali décor personalized
Partystarter.in
IIM. Market and puja set themes
Website
Research and hired placed and
launched
phase. first website
employee phase 2

JUL SEP NOV JAN

TO BE INDIA’s LARGEST PARTY FACILITATOR
JUN AUG OCT DEC

Research on Vendor Fulfilled 120

the party onboarding in Fulfilled 100 sankranthi
vendors and Nellore and First orders of orders as
customer Pivot on Diwali Puja Set well 5 theme
segment Personalized décor orders
themes
Target Audience Profile
1. People who in 18-40 age group, residing in Tier 2 and 3 cities, have income sources or
families in the upper middle class category and are active on social media, purchases online.
2. People with companies and firms with under 200 employees, who want to gift something
unique and different for the festivals or do minimum set up for a corporate event

Customer
Wants Want to make things special for their friends, family, children, do not
want to engage party decorators but want instagram worthy images.
Want to make the best event possible and have people talk about it
Needs Need a good easily doable décor for all kids birthdays and small home
functions. Cannot find the supplies locally and the little amount they could find are
exorbitantly priced. Needs easily available and easy to do products which will look
great on their walls and in their photos
Fears What if the product does not reach on time? What if the product reaches damaged?
What if I cannot assemble the product
Substitutes Amazon, Flipkart, Snapdeal, Funcart
Product - Themes

 Creating DIY Home packages for birthdays, baby showers, bachelorette and other small parties.
 The décor kit will have a theme
 The kit is readily available for the price conscious along with assistance from party starter for an additional
fee
 Ready to assemble kits to be curated under Party Starter’s name with innovative DIY background with
numbering system
Product - Festivals

 Creating DIY Home packages for festivals which can also be used for gifting purpose.
 The décor kit will be launched in different price ranges
 We are now coming up with separate gifting kits for each occasion
Special Occasions Targeted
DAY DATE HOLIDAY Date Day
Jan 01, 2019 New Years Day
Tuesday Jan 01, 2019 New Year's Day
Makar Sankranti / Pong Jan 26, 2019 Republic Day
Monday Jan 14, 2019 al Feb 14, 2019 Valentines Day
Saturday Jan 26, 2019 Republic Day Mar 8, 2019 Womens Day
Monday Mar 04, 2019 Maha Shivaratri May 12, 2019 Mothers Day
Thursday Mar 21, 2019 Holi Jun 16, 2019 Fathers Day
Saturday Apr 06, 2019 Ugadi / Gudi Padwa Sep 5, 2019 Teachers Day
Saturday Apr 13, 2019 Ram Navami Nov 14, 2019 Childrens Day
Wednesday Apr 17, 2019 Mahavir Jayanti
Friday Apr 19, 2019 Good Friday
Wednesday May 01, 2019 Labor Day
Saturday May 18, 2019 Budhha Purnima
Wednesday Jun 05, 2019 Eid-ul-Fitar
Thursday Jul 04, 2019 Rath Yatra On Order Basis and few themes
Monday Aug 12, 2019 Bakri Id / Eid ul-Adha Will be available for everyone to buy and
Thursday Aug 15, 2019 Raksha Bandhan inventory for this will be maintained
Thursday Aug 15, 2019 Independence Day
Saturday Aug 24, 2019 Janmashtami
Monday Sep 02, 2019 Vinayaka Chaturthi
Tuesday Sep 10, 2019 Muharram
Wednesday Sep 11, 2019 Onam
Mathatma Gandhi Jaya
Wednesday Oct 02, 2019 nti
Tuesday Oct 08, 2019 Dussehra / Dasara
Sunday Oct 27, 2019 Diwali / Deepavali
Sunday Nov 10, 2019 Milad un Nabi
Tuesday Nov 12, 2019 Guru Nanak's Birthday
Wednesday Dec 25, 2019 Christmas
Website
Website Stats
Product – Womens Day

 Beautiful jewellery box made

out of mdf wood
 Company logo comes at the
bottom
Brand Change
Party Starter is now called FESTWAY
• Festaway.com is secured at an auction, a premium domain which values at 1,44,000, we
have auctioned it for 11,000
•Festa is one of the most searched words
•Migrating the website, social media, packaging to Festaway
•Trademark has been initiated

China Themes
10+ themes received from china in the first week of march
Photoshoot has been scheduled for the 3rd week of march
Need to do mass customization of the backdrop which is being done manually now
Collaboration with IKTARA to develop eco-friendly products

Sales
Another restaurant launch secured - pop up stall for march 15th
Women's day sale is 15,000 INR till date
Plan for march
Finish website
Finish photoshoot and gear up for launch in various online portals

Issues Faced
- The overheads are getting higher as we have now rented out a warehouse and have one
more additional staff to do creative crafts in house. We need to tide over the initial months
till the website ecommerce is up and running
- We need to scale and looking for an alternative to setting up warehouses
- we want to standardize the backdrop design so we don't have to do it manually every time.
Looking to collaborate with either NIFT or NID on this

Help Seeked
A contact in NIFT or NID to get the work on backdrop done to
standardize it
Cash Flow Oct-Dec
Cash Flow from operating activities Amount (Rs) Amount (Rs)
Cash Receipts from:
Sales from Diwali Kits 69,900
Sales from Sankranthi Kits 35,880
Sales from Décor Kits 30,000
1,35,780
Cash Payments:
Purchases 84,000
Salaries 30,000
Marketing Spend 25,000
1,39,000
Net Cash Flow from Operating -3,220
Activities
Cash Flow Jan-Feb
Cash Flow from operating activities Amount (Rs) Amount (Rs)
Cash Receipts from:
Sales from Kits for the restaurant launch 20,000
Sales from valentines day (12) 7,200
Sales for Womens day (corporate) (100 w 20,000
omen) (corporate)
47,200
Cash Payments:
Purchases 1,00,000
Salaries 20,000
Marketing Spend 5,000
1,25,000
Net Cash Flow from Operating -77,800
Activities
Future Plan - 2019
 Focus on branding and content marketing
 Developing Website Infrastructure, e-commerce platform and App
 Introduce multiple product categories and evolve the product range
 Establish warehouses in atleast 5 other cities outside nellore
 Develop brand synergies and product synergies with other companies
 Onboard brands to sell on our platform
 Get vendors to register on subscription basis
 Focus on VR for venues
 Seek investments for expansion

 Mass customization
EXPLORE
DREAM
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