COMMUNICATION

PROCESS, PRINCIPLES
AND ETHICS

Prepared by:
Group 7
BSCpE 1-4
 WHAT
IS
COMMUNICATION?
COMMUNICATION
 Derived from the Latin word
communicare, meaning sharing
of information or intelligence
 Process of sharing and conveying
messages from one person to
another within and across
channels, media, and cultures
(McCornack, 2014)
COMMUNICATION
Can be:
 Face-to-face interaction
 Phone conversation
 Group discussion
 Meeting or interview
 Class recitation
NATURE OF
COMMUNICATION
1. Communication is a process.
2. Communication occurs between two
or more people.
3. Communication can be expressed
through written or spoken words,
actions (nonverbal), or both spoken
words and nonverbal actions at the
same time.
 PROCESS OF
COMMUNICATION
 PROCESS OF COMMUNICATION
Messag
Sender e
Encodin
Barrier g
Contex (i.e.noise
Respons )
Channel
t
e

Receiver Decodin
g
ELEMENTS OF
COMMUNICATION
 SENDER
the originator of the message
the source of information or
message
ELEMENTS OF
COMMUNICATION
 MESSAGE
 the information, ideas, or thoughts
conveyed by the sender in words or
in action
ELEMENTS OF
COMMUNICATION
 ENCODING
 the process of converting the
message into words, actions, or
other forms that the speaker
understands
ELEMENTS OF
COMMUNICATION
 CHANNEL
 the medium or the means, such as
personal or non-personal, verbal or
non-verbal, in which the encoded
message is conveyed
can also be a type of media
ELEMENTS OF
COMMUNICATION
 DECODING
 the process of converting and
interpreting the message into some
form of ideas or meaning
ELEMENTS OF
COMMUNICATION
 RECEIVER
 the recipient of the message, or
someone who decodes the message
ELEMENTS OF
COMMUNICATION
 FEEDBACK
 the reactions, responses or
information provided by the
receiver,
can be verbal, nonverbal, or can
also be in written form (memos,
letters, etc.)
ELEMENTS OF
COMMUNICATION
 CONTEXT
 the environment where
communication takes place
ELEMENTS OF
COMMUNICATION
 BARRIER
 the factors that affect the flow of
communication
 PRINCIPLES OF
COMMUNICATION
7 Cs OF COMMUNICATION
Conciseness
Courtesy
Correctness
7 Cs Clarity
Completene
ss
Consideratio
n
Concretenes
7 Cs OF COMMUNICATION
 CONCISENESS
sticking to the point, keeping it brief
and not including extra or
unnecessary information
7 Cs OF COMMUNICATION
 COURTESY
 being aware not only of the
perspective of others, but also their
feelings
7 Cs OF COMMUNICATION
 CORRECTNESS
 proper grammar, punctuation and
spelling
checking the accuracy of figures,
facts and words
7 Cs OF COMMUNICATION
 CLARITY
 choosing short, familiar and
conversational words
Constructing effective sentences
and paragraphs by unity of idea and
conclusion
7 Cs OF COMMUNICATION
 COMPLETENESS
 your message contains all the facts
the readers or listeners need the
reaction you desire
Providing all the necessary
information
7 Cs OF COMMUNICATION
 CONSIDERATION
 preparing every message with the
message receivers in mind, trying
to put yourself into their place
7 Cs OF COMMUNICATION
 CONCRETENESS
 being specific, definite, and vivid
rather than vague and general
Using donatives rather than
connotative words
COMMUNICATION
ETHICS
WHAT IS ETHICS?
 a system of moral principles
 deals with values relating to
human conduct, with respect to
the rightness and wrongness of
certain actions, also to the
goodness and badness of the
motives and ends of such
actions.
COMMUNICATION ETHICS?
 the notion that an individual’s or
group’s behavior are governed
by their morals which in turn
affects communication.
 Generally, it deals with the good
moral present in any form of
human communication .
10 BASICS OF ETHICAL
COMMUNICATION
1. Seek to “get the best” in
communication and interaction
with other people.
2. Listen when others speak.
3. Speak non-judgmentally.
4. Speak from your own experience
and perspective, expressing your
own thoughts, needs and feelings.
10 BASICS OF ETHICAL
COMMUNICATION
5. Seek to understand others (rather
than to be “right” or ethical than you).
6. Avoid speaking for others.
7. Manage your own personal
boundaries: share only what you ae
comfortable to share.
8. Respect the personal boundaries of
others.
10 BASICS OF ETHICAL
COMMUNICATION
9. Avoid interrupting and side
conversations.
10.Make sure that everyone has time
to speak, that all members have
relatively equal “air time” if they
want it.
 THANK
YOU FOR
LISTENING!
Prepared by:

 Borja, Alondra C.
 Dalisay, Johnrev
 Guerrero, Michael
 Marcial, Cristian
 Pascua, Mike John
 Titong, Carmela