RELIANCE JIO

A Case Report Presentation On-

MARKET LEADERSHIP THROUGH DISRUPTION

By:
VISHAL INGALE (ICEM MBA, PUNE).
PRASAD PATIL (ICEM MBA, PUNE).
YASH PATIL (ICEM MBA, PUNE).
 INTRODUCTION

• Reliance jio official name – reliance jio infocomm ltd. (Rjil)

• Its provider of mobile telephoning.
• Broadband service and digital service in India.
• Formally known as ‘Infotel Broadband service Limited (2009-13)
• Headquarter :- Navi Mumbai Maharashtra, India
• Revenue :- 2017 ()
2016()

• Owner :- Mukesh Ambani

• Founded :- 2007
ANALYSIS THE MARKET ENTRY STRATEGY OF RELIANCE JIO

• Aggressive marketing
1. INNOVATION

2. MARKETING

• Degree of Aggressiveness STRATEGY

1. PREDDATORY PRICING STRATEGY
1. MARKETING ASSERTIVIENESS
2. ACQUISITION OF MARKET
2. RISK PROSPERITY 3. DATA FREE
4. PROMOTION
3. FINANCIAL LEVERAGE 5. FIBER OPTIC PLAN (4G spectrum)
4. PRODUCT INNOVATION

5. SPEED OF DECISION MAKING

ISSUE AND CHALLENGES FACED BY RELIANCE JIO
• Jio faced certain product challenges like
1. Telecom spectrum

2. Point of Interconnection
3. Declining Internet Speed
4. Number portability, Battery problem, call drop.
5. Holding subscribers (even after the free offers expired).
6. Lack of VoLTE support in Older phones and cross connection.
THE IMPACT OF RELIANCE JIO ON ITS COMPITITORS

• MERGER AND ACQUISITION

• SPECIAL OFFER
• MARKET SHARE ACQUIRE
• OTHER LOSS
1. VODAFONE :- LOST 2.4 million
2. IDEA :- 2.8 million
3. AIRTEL :- 200,000 customer
FUTURE CHALLENGES OF RELIANCE JIO
• 5G spectrum
• Customer Base
• Incredibly cheap part
• Network coverage
• Recharge failing
• Customer base (to reduce rumors)
HISTORICAL DATA
CONCLUSION
• Reliance Jio’s mega entry generates lot of drastic and
unanticipated changes in consumer’s behaviors. The entrant impacts
the equilibrium and jolt the telecom industry. It leads to a
uncertainty, the big services providers talks about mergers and
acquisitions. Due to exiting barriers, they will not get of the
industry but it becomes too difficult to survive for small players.
The main objective of Reliance Jio is increasing their