Influencing Factors on Brand Loyalty of

Samaung Mobile Phone in Nay Pyi Taw

Supervised by
Submitted by

NAME Ma Min Min

Roll No. MBA(I)
MBA
 Presentation Outline

• Introduction
• Rationale of the Study
• Objectives of the Study
• Scope and Method of the Study
• Tentative Outlines
 Introduction
Introduction of
Brand Loyalty (dependent variable) and

Brand Image, Brand Awareness, Brand Quality, Brand

Switching Cost, Brand Trust (independent variable)

Samsung Phone Users

 Rationale of the Study

• Problem address
– numerous brands in the market
– Brand Loyalty
– Brand Image, Brand Awareness, Brand Quality,
Brand Switching Cost, Brand Trust
 Rationale of the study
 to explore the brand loyalty

 Customers’ satisfaction on brand choice of Samsung Phone

 Which factors lead to Samsung Mobile Phone brand loyalty in

Nay Pyi Taw.

 Marketers or brand managers can notice brand choice of

customers behavior
 Objectives of the Study

(1) To explore the influencing factors on brand loyalty

of Samsung Mobile Phone in Nay Pyi Taw

(2) To analyse the most influencing factors on brand

loyalty of Samsung Phone in Nay Pyi Taw
 Scope and Method of the Study
• The study only focus on the users of Samsung Mobile Phone
• Nay Pyi Taw
• Primary data will be collected from the users of Samsung Mobile
Phone by in-depth interview and from surveying with sample
respondents by using structured questionnaire
• How do you choose sample size or sample respondents? ???????
• Sample size will be represented by ---- percentage of population
??
• Secondary data will be collected from relevant texts, previous
research paper, company's record and annual report, and internet
websites
• The study will analyse the collected data by descriptive statistics,
and multiple regression methods
• Methods
• The Method section is very important
• convenient sampling is implemented as data sampling method
• for statistical data analysis, descriptive and regression statistics
• The guiding principle for writing the Method section
• it should contain sufficient information for the reader to
determine whether methodology is sound
• the data collection process in qualitative research has a far
greater impact on the results
 Findings from Previous Studies
Sr. Author Independent Dependent Findings
No (Year) Variables Variable
1.

2.

3.

4.
Conceptual Framework of the Study

Independent Variables Dependent Variable

Variables group name

Brand Awareness

Brand Image Brand Loyalty

Brand Quality

Brand Switching
Cost
 Tentative Outlines
Chapter 1 Introduction
1.1 Rationale of the Study
1.2 Objectives of Study
1.3 Scope and Method of the Study
1.4 Organization of the Paper
Chapter 2 Theoretical Background of the Study
Chapter 3 Implementation of independent variables in
Samsung Phone Users (for objective 1)
 Tentative Outlines
Chapter 4: Analysis of the effects of independent variables on
dependent variable in in Samsung Phone Users
Chapter 5: Conclusion
5.1 Findings and Discussions
5.2 Suggestions and Recommendation
5.3 Limitation and Needs for the Further Studies
References
Appendix
THANKS