GROUP MEMBERS

1. Aroosa Saleem.
2. Hafsa Shah.
3. Zeeshan Yasin.
4. Shifa Nadeem.
CONTENTS
• Introduction.
• Strategies.
• Porter’s 5 Forces Model.
• Cultural Web.
• SWOT analysis.
• Conclusion.
 The Coca Cola company
•Launched in 1986.
•Country of origin: United States.
• John Pemberton, the inventor of
Coca Cola.
• Industry: Beverage.
•Coca Cola company is the largest cooperation,
manufacturer, distributer and marketer of
nonalcoholic beverages.
•It produces more than 500 brands in over 200
countries and serves over 1.7billion servings
each day.
MISSION
• To refresh the world...
• To inspire moments of optimism and
happiness...
• To create value and make a difference.
VISION
• To become the best place to work for people.
• To present the world with a quality beverage
brand.
• Be a highly effective, lean and fast-moving
organization.
FOCUS ON THE MARKET
• Focus on needs of consumers, and franchise
partners.
• Get out into the market and listen, observe
and learn.
• Possess a world view.
• Focus on execution in the marketplace every
day.
WORK SMART
• Act with urgency.
• Remain responsive to change.
• Have the courage to change course when
needed.
• Work efficiently.
ACT LIKE OWNERS
• Be accountable for every actions and
inactions.
• Reward people for taking risks and finding
better ways to solve problems.
• Learn from outcomes -- what worked and
what didn’t.
BE THE BRAND
• Inspire creativity, passion, optimism and fun
 WHY Portors model?
• Analyzes 5 forces that shape every industry.

• Determine an industry's weaknesses and

strengths.
 Threat Of New Entrants.
• Soft drinks are not privately owned products because anyone
can make soft drinks. It all depends on patented flavors and
brands.

• Coca-Cola as a brand has a very significant market share.

• Brand loyalty.

• Strong and effective advertising campaign and spend a lot in

doing so.

• Difficult for new competitors to enter the beverage industry

easily.
Threat Of Substitute.

• Large numbers of substitutes are available in the market.

• To protect itself from substitutes Coke offers most diversified

range of products.

• Customers are not likely to go for substitutes because brand

name loyalty is a very strong competitive pressure in this
industry.
Competitive Rivalry
• Pepsi is the main rival.

• Both Coca-Cola and Pepsi are the dominant beverages.

• .There are other brands in the market that become

popular, because of their unique flavors.

• Other brands have failed to reach the success that Pepsi

or Coke have enjoyed.
The Bargaining Power Of Buyers.

• The individual buyer has no pressure on Coca-Cola.

• Large retailers, have bargaining power because of the large

order quantity.

• The bargaining power is lessened because of the consumer

brand loyalty.
 The Bargaining Power Of Suppliers

•The main ingredients for soft drink include carbonated water,

phosphoric acid, sweetener, and caffeine.

•Amount purchased from supplier is high therefore bargaining

power is low
Tree plantation
Football matches
Internships
SWOT ANALYSIS
STRENGTHS
• YOU…
• Increased sales because of goodwill.
• Trust gained from consumers.
• Also recognized in countries which were not
easy to penetrate. (China in 1970s)
• Business expansion through consumer
feedback.
• Workers.
• Safety and well being of staff members.
• Leading beverage company.
• World wide sale.
• No. 1 beverage brand in terms of sale.
• Global reach with presence in over 200
countries.
• Strong and efficient supply chain network.
• Long association with international sports
events, sponsorships etc.
• Popularity.
• Strong finances.
• Advertisements.
• Eye-catching slogans.
1. Thirst catches no reason.
2. You can’t beat the feeling.
3. Open happiness (‘khulein khushyan’).
WEAKNESSES
• Negative publicity. (e.g. India; where presence
of strains of pesticide have caused negative
impact on brand image).
• Using massive water resources.
• No presence in the snacks and food industry
unlike PepsiCo.
OPPORTUNITIES
• Acquire other companies in the market.
• Penetrate in to untapped markets.
• Enter in to snacks industry to compete with
PepsiCo.
THREATS
• Health consciousness amongst people.
• Difficulty in complying with different
government regulations in different countries.
• Strong competition.