BUZ PROJECT

(BUBBLE ZONE)
MT ACTIVATION
JAN – MARCH 2015
 OBJECTIVE – TARGET - TIMING
OBJECTIVES
• NEW COMMUNICATION – MORE FOAM BETTER CLEANING
• INCREASE TRIAL OF RINSO LIQUID
• CREATE LOYAL USERS

TARGET
• MT VISITORS
• 300 SPOT NATIONAL SWIPE

TIMING
• JAN – MARCH 2015
• WEEK 1& 4
• WEEK END (SAT-SUN)
 DELIVER
MORE BUBBLES – BETTER CLEANING

TO INLINE THE THOUGH OF CUSTOMER OF MORE BUBBLE – BETTER CLEANING

CUSTOMER NEED TO EXPERIENCE UNFORGETTABLE – WEIRD – REMEMBRANCE ACTIVATION

WE ALSO ASK THE CUSTOMER TO SHARE USING #RINSOLIQUID ................(BUBBLES) FOR EXTRA RAFFLE FOR
DIGITAL ACTIVITY SUPPORT
 Bubbly SBA
approach
Customer
share Customer
#Rinsobubbl enter the
e to get bubbly zone
extra gift

Customer SBA offer

receive raffle mechanism &
gift
CUSTOMER clossing

JOURNEY
Crew deliver Customer
message paid on
More buble – nearest
better cashier
cleaning

Customer
experience Customer
Bubbly redeem
redemption receipt
booth
 DEMO

SIMPLY SHOWING
MORE BUBBLE – BETTER CLEANING
BUBBLE DEMO TARGET : 10X/DAY

- BUBBLE TOWER SAGA GAMES -

GAMES : 3 X/DAY
IN 1 MIN, THE HIGHEST BUBBLES GET TO
WIN GOODIE BAG
GAMES GIFT /SESSION :
1 GOODIE BAG OF RINSO CAIR ANTI NODA
800ML/GAMES
1 GOODIE BAG OF RINSO CAIR ANTI NODA
400ML/GAMES
 REDEMPTION MECHANISM

• PURCHASE RINSO CAIR ANY VARIANT

• 1 PCS REFILL 800 ML  1 COUPON
• 1 PC BOTTLE 1 LITTER  1 COUPON
• 1 PCS REFILL 800 + 1 PCS BOTTLE 1 LITER  2 COUPON
• RAFFLE TARGET : 400 COUPON/WEEK END

• DIGITAL PARTICIPATION = KESEMPATAN MEMENANGKAN KOMPETISI DIGITAL RINSO

• NON PURCHASER = 1 RINSO SACHET SAMPLING – 300/WEEK END

 PROPOSE GIFT
(PROVIDED BY ULI)

• MOLTO SACHET 25 ML @ 5 PCS (84,5%)

• THUMBLER RINSO (5%)

• SENDOK & GARPU SET (5%)

• SUNLIGHT 400 ML (5%)

• GADGET/ELECTRONIC/ PREMIUM GIFT (0,5%)

• TARGET 600 COUPON / SPOT
BUBBLY THANKS
PT. KURNIA PROMO LESTARI