Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Paul, J., & Mas, E. (2019). Toward a 7-P framework for international
marketing. Journal of Strategic Marketing, 1-21.
UPPSALA MODEL
Paul, J. (2019). Masstige model and measure for brand management. European
Management Journal.
Paul, J. (2015). Masstige marketing redefined and mapped: Introducing a pyramid
model and MMS measure. Marketing Intelligence & Planning, 33(5), 691-706.
CAGE Framework (Ghemawat)
Underlying Notion: Distance between countries still matters and they are
classified as 4 types of distance.
THANK YOU.
EMIL: profjust@gmail.com
Justin.paul@upr.edu
jpaul@rollins.edu
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