Product Concept

Paulus Tangkere
Industrial Engineering Design
Session 4
 Syllabus pt
1. Introduction and Overview
2. Design Project Planning
3. Needs and Requirement Analysis
4. Product Concept
5. Solution Concept
6. Embodiment Design
7. Prototyping
 Presentation Slides pt
• Cover
– Course Code and Name
– Group and List of Members
– Group/Project Title
– Session Number and Date
1. Group/Project Plan and Progress Summary
2. Progress of the Week
3. Lesson Learned
4. Next Activity Plan
 Engineering Design pt

the process of devising a system,

component, or process to meet desired
needs.
Accreditation Board for Engineering and Technology (ABET)

• a decision-making process (often iterative), in

which the basic sciences, mathematics, and
engineering sciences are applied to optimally
convert resources to meet a stated objective.
 Design Method pt
Overall Overall
problem solution

Clarifying Identifying Improving

objectives opportunities details

Establishing Evaluating
functions alternatives

Setting Determining Generating

requirements characteristics alternatives

Sub-problems Sub-solutions
 Product Concept pt

Establishing
functions

Setting Determining
requirements characteristics

Sub-problems Sub-solutions
 Product Conceptualization pt
This essentially involves converting your customer
requirements into functions and set of the individual
specifications.

1. Analysis of essential 4. Quantify qualitative

functions objectives.
2. Create function structures 5. Utilize techniques to
based on need statements. organize specifications into
3. Importance of function categories.
analysis. 6. Further clarify the need
statement.
 Tools for Product Concept pt

Quality
Functions Establishing
Function
Analysis functions Deployment

Performance Setting Determining

Specifications requirements characteristics

Sub-problems Sub-solutions
 The Function Analysis Method pt
Summary
The aim of the function analysis method is to establish the functions required, and the system
boundary, of a new design.

1. Express the overall function for the design in terms of the conversion of inputs into outputs.
The overall, ‘black box’ function should be broad - widening the system boundary.

2. Break down the overall function into a set of essential sub-functions.

The sub-functions comprise all the tasks that have to be performed inside the ‘black box’.

3. Draw a block diagram showing the interactions between sub-functions.

The ‘black box’ is made ‘transparent’, so that the sub-functions and their interconnections are clarified.

4. Draw the system boundary.

The system boundary defines the functional limits for the product or device to be designed.

5. Search for appropriate components for performing the sub-functions and their interactions.
Many alternative components may be capable of performing the identified functions.
 Functions pt
• What actions the product should perform during its lifetime
and operation.
• Functions are solution-neutral engineering actions that the
product will perform. Functions should consider ‘what’ the
product does (the problem) and not ‘how’ it does it (solution).
• Tasks specifications – list all pertinent data and parameters
that tend to control the design and guide it towards the
desired goal.
• The overall function of a product is the relationship between
its inputs and output.
• Functional decomposition – The function of the product can
be further broken down to sub-functions that identify
purposive actions that the product is meant to perform.
 Functional structures pt
• A boundary box (with inputs and outputs)
• An overall function
• Function tree
• Known flow of materials, energy, and
information
 Bounding Box and Overall
pt
Function Diagram
FUNCTION

Subfunction Subfunction

INPUT Subfunction Subfunction OUTPUT

Subfunction Subfunction Subfunction

 The Performance Specification
pt
Method
Summary
The aim of the performance specification method is to make an accurate specification of
the performance required of a design solution.

1. Consider the different levels of generality of solution which might be applicable.

There might be a choice between
- product alternatives
- product types
- product features

2. Determine the level of generality at which to operate.

This decision is usually made by the client. The higher the level of generality, the more
freedom the designer has.

3. Identify the required performance attributes.

Attributes should be stated in terms which are independent of any particular solution.

4. State succinct and precise performance requirements for each attribute.

Wherever possible, specifications should be in quantified terms, and identify ranges
between limits.
 The Quality Function
pt
Deployment (QFD) Method
Summary
The aim of the quality function deployment method is to set targets to be achieved for the
engineering characteristics of a product, such that they satisfy customer requirements.

1. Identify customer requirements in terms of product attributes.

It is important that ‘the voice of the customer’ is recognised, and that customer
requirements are not subject to ‘reinterpretation’ by the design team.

2. Determine the relative importance of the attributes.

Techniques of rank-ordering or points-allocation can be used to help determine the relative
weights that should be attached to the various attributes. Percentage weights are normally
used.

3. Evaluate the attributes of competing products.

Performance scores for competing products and the design team’s own product (if a
version of it already exists) should be listed against the set of customer requirements.

14
Quality Function Deployment pt

A method of transferring customer needs

and requirements into technical
specifications for new product and service
development.
House of Quality pt

HOQ is a diagram,
resembling a house,
used for defining the
relationship between
customer desires and
the firm/product
capabilities
Different Modes of Application
Four Phase Approach pt