Diploma in Strategic Management

Group presentation
Presented By (Group-1)
Ye Thu Aung
Myo Ko
Khin Zaw
Moe Hnin Phyu
Shwe Zin Phyo ,
Hmway Thinzar Khine
 Introduction
• Timeline of Amazon
• Mission & Vision Statements
• Amazon’s Operations Management
• Technology & Acquisitions
• HR Benefits & Trainings
• Amazon’s Areas of Business & Competitors
• Financial Progression
• SWOT Analysis
• Conclusions
Timeline of Amazon - a diversified conglomerate
Mission and Vision
• Mission
“We strive to offer our customers the
lowest possible prices, the best available
selection, and the utmost convenience.”

• Vision
“To be Earth’s most customer-centric
company, where customers can find and
discover anything they might want to buy
online.”
Amazon’s Operations Management, 10 Decision Areas
1. Design of Goods and Services
2. Quality Management
3. Process and Capacity Design
4. Location Strategy
5. Layout Design and Strategy
6. Design and Human Resources
7. Supply Chain Management
8. Inventory Management
9. Scheduling
10. Maintenance
Technology
“Amazon is a technology company. We just happen to do retail.”
Werner Vogels (Amazon’s CTO)
Amazon’s Innovations (Amazon Prime Air)
Amazon’s Innovations (Amazon Go)
Acquisitions
"When Amazon decides it wants to win something and the
market's important to it, it will try to compete. If it can't, it
will ultimately buy the leader."
Jeremy Levine
(Partner, Bessemer Venture Partners)

"There is no retail category Amazon won’t expand into if it

feels it can be successful there.”
Tim Boyd
(MKM Partners)
Acquisitions Cont.
• Aggressive expansion through its acquisition strategy.
• PillPack (June 2018)
• Ring (Feb 2018)
• Whole Foods (Aug 2017)
• Blink (Dec 2017)
• Twitch (Aug 2014)
• Washington Post (Oct 2013)
• Goodreads (Mar 2013)
• Kiva Systems (Mar 2012)
• Quidsi (Nov 2010)
• Woot (Jun 2010)
• Zappos (July 2009)
• Audible (Mar 2008)
• Brilliance Audio (May 2007)
• IMDb (Apr 1998)

• Amazon’s founder and CEO, Jeff Bezos was listed at the top of “BILLIONAIRES 2019” by
Forbes.
Amazon’s HR Benefits
1. Medical, prescription drug, dental and vision coverage
2. 401(k) savings plan (Retirement Plan)
3. Paid time-off and Holiday overtime pay
4. Resources to help improve your overall well-being
5. Discounts on Amazon purchases

* Amazon’s benefits can vary by location, the number of regularly scheduled hours you work, length of employment, and job status such as part-time, seasonal,
or temporary employment.
Amazon’s HR Trainings

A new training program called “Pivot”

• Improve Performance
• Voluntarily leave Amazon with Severance
• Appeal their manager’s decision to place them in Pivot
Amazon’s Competitors
1. Media
2. Cloud Services
3. Electronics & Appliance
4. Home Improvement
5. Apparel & Accessories
6. Health & Personal Care
7. Auto & Parts
8. Food & Beverage
9. Toy & Hobby
10. Office equipment & Suppliers
Amazon’s Financial Progression
Amazon 10 Years Annual Revenue
(Million $)
250000
232887

200000
177866

150000 135987

107006
100000 88988
74452
61093
48077
50000 34204
24509

0
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Revenue Breakdown
Business Revenue Revenue
Contribution (USD)
(%)

Ads 4.3% 10.1B

Amazon Prime 6.1% 14.2B

Physical Stores 7.4% 17.2B

AWS 11.0% 25.7B

Third Party 18.4% 42.7B

Seller Services
Online Stores 52.8% 123.0B
Amazon’s SWOT Analysis
Amazon’s SWOT Analysis Cont. (Strength)
• Strong brand name • Go Global and Act Local strategy
• Customer oriented • Large number of acquisitions
• Differentiation and Innovation • Involved into 3 key businesses
• Cost Leadership • Highest revenues in the industry
• Largest Merchandise Selection • Superior logistics and distribution
• Large number of third-party systems
sellers • Modern Advanced Technology
Amazon’s SWOT Analysis Cont. (Weakness)
• Easily imitable business model
• Losing Margins in Few Areas
• Product Flops and Failures
• Tax Avoidance Controversy
• Limited brick-and-mortar presence
• Lose Opportunities
Amazon’s SWOT Analysis Cont. (Opportunities)
• Penetrate or expand its operations
• Expanding physical online stores
• Backward Integration
• More acquisitions
• Advantage technologies
Amazon’s SWOT Analysis Cont. (Threats)
• Few controversies
• Government regulations
• Cybercrime
• Aggressive competition
• Imitation
• Amazon Prime Air system
Conclusions
• Amazon is having excellent operation system, advanced technologies,
increasing revenue.

• But Technology innovated can effect on Human Recourse system, such as

when they used Amazon Prime (drone System) can happen loss opportunities
for country’s labors and managements.

• As well about customer side, This innovation would be efficient such as time
saving, Reliable, modernize when Amazon fulfill consumer needs.