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 1. Know your audience
 - You know who you are talking or addressing your speech.

 2. Know your purpose


 - It important to know your purpose of discussion

 3. Know your topic


 - A speaker addressing a conference should be prepared as far as
the topic assigned is concerned.

 4. Anticipate objections
 - You cannot expect everybody to easily agree with you on certain
matters. It is a normal thing to notice some people who would go
against you with what you are saying.

 5. Present a rounded picture


 - Explain every detail of information with all the possible sources.
 6. Achieve credibility with your audience.
 - How it is achieved? A credible speaker sticks to the truth no matter
what. He cites figures and facts from respected authorities too.

 7. Follow through on what you say.


 - Be consistent with what you have started. If you are on the positive
side of the issue, move along on the same plane. Avoid presenting the
opposite which only confuses the audience.

 8. Communicate a little at a time.


 - Present your ideas logically. Release the key point one after the
other. It will allow listeners to digest well what you have discussed.

 9. Present information in several ways


 - Develop the art of expressing information differently. Helpful
devices maybe in the form of anecdote, a poem, a short story, a
comparison and many others.

 10. Develop a practical and useful way to get feedback.


 - Immediate feedback is required.
 1. The Good Old Boy is referred to the
experienced speaker who the audience is familiar
with. He may deliver good information but at
times he may poorly delivered it.

 2. The Entertainer is the speaker who uses


anecdotes or hilarious stories in delivering
messages.

 3. The Academic is the speaker who keeps an


eye on the precision of the presentation. He uses
an organized outline and delivers the message as
planned.
 4. The Reader is the one who reads his script
word for word. The speaker is prepared of the
message but at times, it can be technical, boring
and difficult to understand.

 5. The Snail is the one who drags his speech in a


seemingly endless manner. He tends to discuss
each item thoroughly. He can be too detailed of
the message but he would not notice the time
consumed for each discussion anymore.

 6. The Gadgeteer is the person who uses every


gimmick and technique in the presentation. Too
much visual aid, the speaker may lose sight of
the message.
V. Activity

Group yourselves by three, pick one type of communication technique and


write down its advantage and disadvantage.

Advantages Disadvantages

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