What is a trend?

Why should I be spotting them?

What is fad?
A trend is the general tendency or direction
in which something’s going to move, develop
or change.
It’s defined by a shift in mentality or
behavior that then influences a significant
number of people.
Fads

- Is a fashion that is popular for

a short period of time.
Not to be confused with ‘fashions’ or ‘fads’
which increase dramatically followed by an
almost immediate decline, trends last much
longer and have a much greater impact on
society.
Elements and characteristics of trend:

• Duration of time,
• Acceptability,
• Cultural Basis,
• Transitory increase
or decrease
Duration of time

The lifespan of products or ideas that

become trends do not disappear quickly.
Trends have long staying power and enjoy
a long period of popularity
.
Acceptability

Trends are popularly accepted

by many industries and people.
Cultural Basis

A trend is rooted on the people's cultural

traditions, beliefs, and values. A trend persists
and continues because people have seen it as
part of a society's culture.
Transitory Increase or decrease

A trend shows a transitory increase

or decrease of a particular idea,
event or phenomenon.
Agents in trend

• Driver,
• Enabler,
• Blocker
5 Types of trend

• Microtrend,
• Macrotrend,
• Megatrend,
• Gigatrend,
• Nanotrend
Trendspotting

It is wider than cool hunting and

refers more generally to the study
of trends and the way they
develop and affect society.
Cool Hunters

They find the next big thing and

cool in the present while looking for
something conventional.
Trendspotter

They use an established idea but

are looking for something that will
be effective in a long term period.
Microtrend

These are the little things that

happen all around us. Trends that
are so common we get used to it.
Macrotrend

These are the trends that can

endure for surprisingly a long time.
It's also the trends that affect the
society.
Megatrend

These are the trends that can stay

healthy for decades or lasts for 10
years.
Gigatrend

It is a megatrend that goes on for half a

century or more. These are the trends
that are so general, they affect most
areas of human life.
 Nanotren
d
These are the trends that are yet to
be expected. It can be an alternative
trends that exists in trends.
Trend Analysis

It is the extended analysis that

becomes possible if trendspotting
pays attention to the wider area of
human behavior.