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DIPTIPRAKASH SAHOO
ANSUMAN RATH
JERRY&BEN
INTRODUCTIO
N
1.IN 1978 Ben Cohen and Jerry
Greenfield open ice cream parlor
in Burlington, Vermont.
2.Their main Goal was make and
sell super-premium ice cream.
3.The company name was
Ben&Jerry’s Homemade Inc.
4. Next 10 year they grew into $45
million and 150 employees .
QUESTIONS
1. Has Ben & Jerry’s been forced to grow ?
Explain.
2. “This case demonstrates that organizations
that organizations control people as much or
more that people control organizations.” Do
you agree or disagree with this statement ?
3. Is Ben & Jerry’s original culture now
hindering the organization’s effectiveness ?
QUESTIONS
4. Can Ben & Jerry’s maintain their original
culture and, at the same time, continue to grow
?
5. What type of structure did Ben & Jerry’s have
in it’s early years ? Today ? What factor brought
about this change ?
6. If you were a management consultant , what
advice would you give Ben Cohen ?