P R E S E N TAT I O N

COMMUNICATION C R E AT E D BY:
JOON SHABIR

APPLICATIONS AND SYED

YA H YA TA R I Q
TYPES OF COMMUNICATION
APPLICATIONS & PURPOSE
OF EACH
• Flyers: Informative document which
can be distributed to promote or create
awareness of an up and coming events.
• Posters: larger then flyers and are
strategically positioned to promote and
create awareness of a business.
Displayed on billboards, notice boards,
buildings as part of an advertising
campaign to target a specific target
audience.
• Brochures/Leaflet: Can be used to
advertise a company or to be
informative. Brochures are normally
printed on glossy paper with a high
quality finish.
• News Letter: Used by companies to
communicate certain information to
staff and customers. May contain
information on recent events and
identify success company may have
experienced.
A D VA N TA G E S D I S AD VAN TA G ES

• Poster- Eye-catching and very • These communication would mainly

difficult to miss meaning
people have to see it.
• You have a physical copy of
the document.
be distributed by hand which
means cost of time and money.
• Printing costs can be very
expensive
• Brochures- People mostly throw it
away.
• Poster- Cost of Display are high and
weather conditions can damage the
poster meaning it has a limited life.

H O W T O M A K E E I T HE R O F T H E S E C O MM UN I C AT I O N
A P P L I C AT I O N S ?

YOU C O UL D U S E W OR D PR O C ESSOR S, D E SKT OP PU BLI SH I N G

(SU C H A S : M IC R OSO F T P U B LI SH E R ) , G R A PH I C S SO F T WA R E
( SU C H A S A D OB E P H OT O SH O P) .
TYPES OF
COMMUNICATION
APPLICATIONS &
PURPOSE OF EACH
Websites

• Companies use websites as a mean

to communicate with existing and
potentially new customers.
• Websites can be easily updated and
can provide relevant and up to date
information.
• Websites can be used to research,
social network, online gaming or for
online shopping and banking.
A D VA N TA G E S D I S AD VAN TA G ES

• Can include interactive • Websites can be hacked and

elements such as sound, information may be altered.
video, animation and • Setting up website and
hyperlinks. maintaining would be
• Can be available on different expensive and would require a
platforms. special skill set.
• Much easier to update a • Difficult to target certain
website audience since it is a global
•H O
Hyperlinks system
W T O S E Tcan
U P be used.
A WE BS I T E?
YO U C A N U S E A O N L I NE W E BS I T E C R E AT I NG SO F T WA R E ( FO R
E X A M P L E : W I X ) O R YO U C O U L D US E M I C R O S O F T W EB
E X P R E SS I O N .