Marketing Assignment 2

BY- SUBHADEEP DASGUPTA

(OTP603)
Assignment Question 1
In exchange for greater amounts of streaming content, Netflix has begun making deals
with major movie studios that delay the release of DVDs and blue rays by 28 days. This
give bricks - and – mortar stores, e-commerce sites, and cable and satellite companies a
window of time when they carry movies that Netflix cannot. Are these types of deals
beneficial to Netflix? Why or why not?

Assignment Question 2
Should Netflix charge for streaming content or continue to provide it without limit as part
of its physical media offerings? Why or why not?

Assignment Question 3
What are some of the potential problems Netflix will face in the near future as the
company continues its reliance on DVD and blue – ray offerings by mail?

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Assignment Question 1 Solution
 These types of deals are very beneficial for Netflix.

 This service offering became a significant differentiator between Netflix and Blockbuster and also
helped differentiate Netflix from cable satellite providers.

 After this deal Netflix can also provide physical media and a vast library of titles.

 The company has positioned itself to move toward a streaming distribution platform as more homes
across America get high – speed Internet connections.

 Netflix has aggressively made deals with television, set – top box, and game system manufacturers to
bundle its software.

 These forward – thinking deals have led to Netflix’s streaming movies and TV shows to millions of
new households.

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Assignment Question 2 Solution
 Now Netflix has a vast area in video rental environment.

 There are many competitors also present in the market who provides the same services.

 Netflix can give free trails for some days after that subscribers should pay to watch and enjoy.

 Exciting offers can also be provided by the company.

 Netflix can also provide short term and long term packages thus customers can subscribe
according to their need.

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Assignment Question 3 Solution
 Major hurdles still confront the company.

 Blockbuster has sought to copy Netflix in the past and still has major market share potential.

 Video on demand from cable and satellite companies offers higher picture quality than Netflix’s
current streaming content.

 And as computing power continues to evolve, more new players are likely to emerge in the digital
e-commerce field.

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Thank you