ANALYTICAL TOOLS AND

FRAMEWORK
REPORTER: JOHN PAUL RODAS
STRATEGY CANVAS
- Visualizes the current state of
the industry and shows how a
blue ocean strategy differs
from incumbents
TWO AXES

HORIZONTAL AXIS VERTICAL AXIS

- List the values the customer cares - Segment buyers into distinct groups.
about and current dimensions of For each group, plot a value curve
competition. showing how much buyers receive in
each of the horizontal factors.
WARNINGS

● When your value curve closely

resembles those of competitors
● When you try to offer extremely high
value on all dimensions.
 Which factors the industry takes for
granted should be eliminated?

Four Actions
Framework Which factors should be reduced
well below industry standards?

Offers four questions

Which factors should be raised
well above industry standards?

Which factors should be created

that the industry has never
offered?
 Eliminate -
Reduce - Raise -
Create
Three Characteristics of a Good Strategy

● Focuses on a few factors, instead of

spreading itself thin across many
● Diverges from the competition, instead of
imitating it.
● It can articulate its strategy with a clear
tagline.