Bakrie and Brothers

Jacky Antonius
D12180059
About Bakrie Brothers
Organization Types

Profit-Oriented Public Limited Company (plc)

Organization Structure
Organization Culture
Marketing Mix PRODUCT
Infrastructure and
Manufacture ( Metal
Industry, Building
material Industry, and
Autoparts Industry)

PROMOTION PLACES
Television Websites
Websites Exhibition or Fair
Social Media Business Meeting
Seminary and Workshop

PRICE
Medium to Premium
price
Committees
Non-Executive Directors

President commissioner Commissioner Commissioner

Non-Executive directors

• Telecommunication Technology Engineering

degree (ITB, 1973)
• Electronic Digital degree from International
Institute of Philips.
• Joined Bakrie Brothers (1998), CEO (1999-
2002).
Irwan Sjarkawi • The president commissioner of the company
since 2004.
 Non-Executive Directors

• Engineering Degree from

ITB in 1970.
• Joined Bakrie Brothers
since 1988 and became
the Commissioner in 2009.
Nugroho I. Purbowinoto
Non-Executive Directors

• Indonesia Aviation Academy

(1972)
• Business degree from Commodity
Institute of London (1986)
• Joined Bakrie Brothers (1985-
1986) and became the
Armansyah Yamin commissioner (2009)
CSR Program
Business Ethics
Microeconomics Relevance

US Dollars Fluctuating

Natural Disasters

Political Election
Summary And Reflection
 Conclusion

 Clear-defined culture (VIMOS) and a clear line of authority

 well-structured marketing mix

 the committees structure only contains NED

A lot of CSR program

 Reflection

• Better understanding of the theory

• How a business organization should be
operated and organized.
Change on your life today. Don’t gamble on future, act now without delay.
-Simone de Beauvoir-