4P's of Marketing

Walls
Unilever

Margarine Unie
+
Lever Brothers
=
Unilever
Unilever

World’s largest ice-cream manufacturer

Owns 30+ ice-cream brands

It provide products in :

Food and drink
Home care
Personal care
Unilever
History

From Butcher’s shop to ice-cream making brand

Lever Brother formulate a team to search for new

business potential in Pakistan

In 1993, Lever Brother decided to launch Wall’s ice-

cream in Paistan
 ESTABLISHED :

In February 1995, Wall’s launched with twelve product

Wall’s started its factory on Multan in Lahore

Wall’s was launched firstly in Lahore then Karachi, Islamabad.

In1996 it was launched in Faisalabad and in Peshawar and

Sukkhar as well
 4P’s of Walls

Product : how walls produce ice-cream

Place: How they set price

Place: how they distribute

Promote: how they advertise