Fairtrade Schools Programme Introduction

1
 INDEX
Section Page
1. Introduction to Fairtrade 3

2. Fairtrade Schools Programme 8

3. How are Schools Engaging in India 12

4. Next Steps 18

5. Appendix 21

© Fairtrade 2018 2
 Introduction
to Fairtrade

© Fairtrade 2018 3
Fairtrade is one of the world’s largest sustainability movements

 Fairtrade is a simple powerful way through which each one of us can make
a difference through our everyday choices. It’s about fairer terms of trade
for farmers and workers, greater care for the environment, decent working
conditions and local sustainability.

 Fairtrade’s vision is a world in which all producers can enjoy secure and
sustainable livelihoods, fulfil their potential and decide on their future.
We believe that trade can be a fundamental driver of poverty reduction and
greater sustainable development, but only if it is managed for that purpose,
with greater equity and transparency than is currently the norm.

 The international Fairtrade movement is a network of not-for-profit

organisations which includes Fairtrade International as nodal organisation
(based in Bonn, Germany) with 20 National Fairtrade Organisation and three
Producer Networks as it’s members. The system also includes FLOCERT- the
independent certification body of the global system.

 The Fairtrade system builds capacity of farmer organisations who commit

to following better environmental and social practices, connects them with
markets that offer better terms of trade, audits the entire value-chain,
creates awareness about issues in food, fashion and agricultural sector
and provides sustainable alternatives for institutions and citizens to choose

 The international Fairtrade system represents the world's largest and most
recognised fair trade system.
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Global Fairtrade Facts : Fairtrade is an international movement for
tackling poverty & environmental sustainability through trade not aid

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Linking farmers to markets & enabling Raising awareness through media
sustainable food & fashion choices  Regular media
coverage in TV, print
 Fairtrade products and online media
available online on  Active across
Amazon.in and other
multiple social
platforms
media
 Over 100 Fairtrade products available in India platforms
 Fairtrade products available across over 5,000
shops in India

Direct engagement with Building capacities of producers

institutions and citizens

 Fairtrade works closley with schools,  90 Fairtrade certified

IN INDIA producer
workplaces, universities, towns and
individuals across multiple campaigns. organizations in India
 1,47,600 farmers and
workers on the Fairtrade
system in India

 India farmers received a total Fairtrade

Premium of INR 20 CR in the year 2014
© Fairtrade 2018 6
 "I did not get any education Fairtrade’s

Picking cotton, India © Simon Rawles

but I want my children to. Impact on
Because of the Fairtrade Farming
price, I can send them to Communities
school."
Laljibhai Narranbhai, cotton farmer, RDFC

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© Nathalie Bertrams
 Fairtrade
Schools
Programme

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Fairtrade Schools Platform: Raising Engagement with Sustainable
Consumption & Production
 Fairtrade organisations globally have created Fairtrade schools
programmes which educate students, teachers and school
administrators about sustainable production practices and
consumption choices (SDG12) in the food and fashion systems.

 Through a holistic programme of activities, learning kits, field visits,

audio-visual learning tools, community engagement campaigns and
knowledge sharing across the network, institutions and their members
learn about the social and environmental issues linked to everyday
consumption choices and also how sustainable alternatives can be
supported through initiatives like Fairtrade.

 The Fairtrade schools programme provides a platform for values based

learning and skills development to inspire young change makers and
develop responsible global citizens. Schools can integrate aspects of the
programme in their existing clubs, entrepreneurship programmes,
sustainability and green initiatives and various classroom and extra-
curricular activities.

 There are 1000+ Fairtrade Schools in UK and 450+ Fairtrade schools

in Germany alone. Other countries with active schools programme
include- Australia, New Zealand, Hong Kong and Canada and provide an
exciting network for institutions and students to exchange learnings about
global issues and global goals.

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Steady progress of Fairtrade Schools in India

 In India, the Fairtrade pilot schools programme started in 2016 with select
schools in Bangalore, Mumbai and Chennai starting the process.

 The pilot schools have thus far introduced of Fairtrade activities to their
students by creating school‘s Fairtrade steering committes, holding
Fairtrade assemblies, participating in national sustainability
campaigns, supporting farmers in India through adoption of
Fairtrade certified products and creating awareness about Fairtrade in
their communities.

 On 15th of August 2018, Vidyashilp Academy, Bangalore, became

India‘s first Fairtrade School, joining a network of hundreds of Fairtrade
schools from across the world.

 Learning from the pilot activation now scale up of the programme is

planned over the next couple of years with the following goals-
 Teaching young people that however insurmountable a problem
might seem, they can be change makers
 Making the next generation more aware about the issues in
the farm sector and of the power we as consumers have to
empower the people in our food and fashion supply chains.
 Developing an pan-India network of institutions committed to
sustainable consumption & production (SDG 12) and linking
them with a global movement for sustainability and Fairtrade.

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 5 Steps to becoming a Fairtrade School

 Through coursework excercises or extracuricular activities

educating students about sustainability and fair trade.

 Organising an active forum- a school‘s steering committee

to co-ordinate school‘s progress through the process. The
committee should include students, teachers and parent
representatives.

 Participating in Fairtrade campaigns and celebrations held

across the year. Raise awareness in local communities

 Organising an assembly for the whole school about the

values, issues and the ways in which the students can
participate in the global fair trade movement.

 Committing support for farmers by sourcing from Fairtrade

certified supply chains for the school‘s purchases

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 How Are
Schools
Engaging In
India
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Schools are pioneering the sustainability movement in India

 Schools are taking a lead in their sector and

the broader communities to pioneer the
concept of sustainability and introducing
this crucial issue to varied stakeholders

 Schools in India are driving the

sustainability dialogue in the South Asian
region and becoming global partners to
work on areas like SDGs, Sustainability,
Climate Change and Fairtrade choices.

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Using multi-media learning tools to actively engage students with
globally relevant issues
 Fairtrade has a wide range of activities specified in
the schools kits, has additional learning material and
audio visual clips which can used to educate
students in a fun and engaging manner about global
issues and sustainability choices through Fairtrade.

 These activities can be used as a part of the existing

curiculum aids or as extra-curicular activities to add
a real-life and practical dimension to learning

 The Fairtrade India project looks to collaborate with

with the international Fairtrade network as well as
institutions in India to co-create additional learning
material and to keep students engaged in the most
relevant topics of our times.

 Students have a fun and engaging platform for

practical skill building, engaging in values based
learning and developing a more evolved and
responsible world view as global citizens.

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Fostering global ties & partnerships across the Fairtrade schools network

Fairtrade Pilot School

Universal School Ghatkopar,
Mumbai collaborates with
Fairtrade School Williamston
Primary School Scotland
through student exchange on
Fairtrade activities Fairtrade School
Vidyashilp Academy,
Bangalore received
congratulatory messages from
Turner School, Australia and
Southend School for Boys, UK

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 Engaging parents & the wider
community

 Through activities done by students and their

parents at special events, schools have
engaged parents on topics of sustainability
and Fairtrade, creating additional connect
with the parents.

 Students have also conducted special

awareness activities in their local
communities through awareness marches,
street plays and undertaking activities at their
home and residential localities.

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Visits for engaging more deeply with the impact of our choices

 Fairtrade pilot schools have voluntarily explored the

possibility to organise excursion visits either by the
students to Fairtrade certified factories or by inviting
farmers linked to Fairtrade organisations to their schools

 In this way students learn about different perspectives

and the real-life stories behind the food and fashion
choices that we make and it‘s impact on the people and
the planet.

 The visits are linked with Q&A and de-briefing sessions

so that the students and the faculty are able to delve
deeper into the subject matter and understand the hidden
dimensions of our consumption choices.

 Additional short films and documentaries are also

available on Fairtrade‘s work with farmer and businesses
in different parts of the world.
.

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 Next Steps

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 Starting Your Fairtrade Journey
Form a core team by identify the key faculty members who would be
passionate about such an initiative and would drive it for your institution.
Organise an initial meeting/ discussion of the core team members with
Fairtrade India representatives.

 Register your school for the Fairtrade Pilot Schools programme by filling
out the registration form in the schools kit.

Plan the initial Fairtrade introduction activities with teachers and students
through discussion with the Fairtrade India team and ideas presented in
the schools kit.

 Form a Fairtrade Steering Group in your school and chart the initial action
plan of joining the Fairtrade campaigns and activities for the first year

 Plan the roadmap to becoming a Fairtrade School!

© Fairtrade 2018
 THANK YOU
Abhishek Jani
+91-9980282288
Abhishek.jani@fairtradeindi
a.org

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 Appendix

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Components of Fairtrade Approach: A Social Contract for Sustainability
 Fairtrade works on unlocking the power of producer collectives.
Helping marginal & small farmers & workers to get organised

 We partner with businesses to enable domestic and international

market access for these producers

 Fairtrade establishes Sustainable and equitable trading

relationships with
 Minimum support price for producers
 Social investment in producer communities

 We ensure producer & business commitment to sustainable

economic, environmental and social standards through
independent audits by FLO-CERT- an ISO 17065 Company

 We undertaker producer capacity building & empowerment in

areas including:
 Climate Change response
 Increasing women‘s participation in decision-making
 Commercial & technical training

 FAIRTRADE labelling on product ensures clearer identification & we

educate and engage consumers and institutions about sustainable
consumption and socio-economic-environmental impact
© Fairtrade 2018
Some Fairtrade Products available in India

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 Fairtrade works with
producer organisations
across the world

UK 66 27 93

High awareness of the Germany 53 30 83

Fairtrade Mark globally

US 10 21 31

Seen occasionally
Japan 8 14 22 Seen often

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