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 CREATIVITY

’ It usually refers to the ability and power to

produce novels and new ideas in organization.

’ Ideas are to be different from what has been

done before and it should be in a creative way.

’ It brings some changes inside the organization

that makes the environment to look at it in a
unusual way.
 YEFINITION OF CREATIVITY FROM
WIKIPEYIA
’ Creativity (͞or creativeness) is a mental process
involving the generation of new ideas or
concepts,or new associations of creative mind
between existing ideas or concepts.

It is a descriptive of activity that results in:

’ Producing something partly or wholly new.
’ Investing an existing object with new
properties.
 ]ISTORY OF CREATIVITY
’ By 18th century the concept of creativity was
appearing more often in the art of theory.

’ In 19th century, not only the art was regarded as

creativity, but it alone was so regarded.

’ In 20th century there began to be discussion of

creativity with sciences, e.g.
(Janlukasiewicz,1878-1956)and in nature
e.g.(]enri bergson).
 CREATIVITY ANY INTELLIGENCE
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’ ͞Threshold hypothesis͟ model

Proposed by ͞Ellis Paul͟ means that "in
a general sample, there will be a
positive correlation between
creativity and intelligence, but this
correlation will not found if only a
Sample of the most highly intelligent
people are accessed.
 CREATIVITY IN ART ANY LITERATURE
’ Many associate creativity with the
field of art and literature.
’ Originality is very sufficient for
creativity in art unlike both
originality and appropriateness is
necessary for other fields.
’ In artistic expression,one can
postulate a continuum extending
from interpretation to innovation.
’ We expect some creative people
(dancers,actors)to perform ,while
allowing others(writers) to do new
and the different.
Leanardo da vinci͛s creative work.
 CREATIVITY IN OT]ER PROFESSIONS
’ Creativity is also seen as being
increasingly in the variety of other
professions.
’ Industrial design and design research
are the fields most often associated
with creativity.
’ Fields such as sciences & engineering
have a less explicit relation to
creativity (e.g)Issac newton͛s law of
gravity.
’ Accounting has associated with
creativity called ͞creative accounting͟.
 CREATIVITE POTENTIAL
’ Inherent Creativity is a permanent quality
that we all have in common.
’ Exceptional creativity is very scarce and only
few individual will have it.
’ People with high potential and intelligence are
more likely to be creative.
’ Traits found with creative people are:
independence,self-confidence, risk-taking and
tolerance for ambiguity.
 CREATIVITE POTENTIAL
’ Inherent Creativity is a permanent quality
that we all have in common.
’ Exceptional creativity is very scarce and only
few individual will have it.
’ People with high potential and intelligence are
more likely to be creative.
’ Traits found with creative people are:
independence,self-confidence, risk-taking and
tolerance for ambiguity.
 COMPONENTS OF CREATIVITY

CREATIVITY
EXPERTISE
SKILLS

TASK
MOTIVATION

’ Individual creativity essentially requires the

above three.
 EXPERTISE
’ It is the foundation for all creative work.
’ Creativity of individuals will also enhanced by
having abilities,knowledge,proficiencies in
their field of endeavor.
’ Eg:expecting someone with a minimal
knowledge of programming to be very
creative as a software engineer.
 CREATIVE-T]INKING SKILLS
’ It encompasses personality charecteristics
associated with creativity,the ability to use
analogies and the talent to see the familiar in
a different way.
’ Research suggests that we are more creative
when we are in good moods.
’ It also suggests that being around others who
are creative can actually make us more
inspired and creative.
 INTRINSIC TASK MOTIVATION
’ It is the desire to work on something because
it͛s interesting,exciting,satisfying, or
personally challenging.
’ this will change the ͞creative potential ͞to
͞actual creative ideas͟
’ It determines the extent to which individuals
fully engage their expertise and creative skills.
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 YOU͙..