Presented by

Hamza Hassan
Muhammad Subhan
Nabeeha Ayaz
Syed Hasnain
Yumna Afzal
 Meaning “generous” in Arabic
 Car booking service
 Initially a tax free hub for businesses
 Later used for personal trips
 Grew into a consumer facing service
 Sheikha and Olsson started Careem in 2012
 Olsson had a near death experience and said, "I needed to build something, and it
had to be big and meaningful.“
 Brainstormed in Dubai and found transportation to be a major regional problem
 Drivers unavailable, would send cousins or brothers as replacement
 Experience described as insane
 Car ownership in the Arab countries is low. In the U.S. 80% of people own a car,
compared with 40% in Saudi Arabia, 5% in Egypt and less than 2% in Pakistan
• Uber launched in the middle east in August 2013.
• Careem had been in the region for a year.
• 10 million registered users in 60 cities in 11 countries.
• Competitive advantage of being first in the enormous Saudi market.
• Choice of Economy, Business and Luxury car.
• Uber, has the option of booking a car in advance.
• Careem charges for premium services compared to Uber .
• Uber seems to have the GPS data directly from the Goolge or any other third party
system.
• Careem has a dedicated location mapping system.
• Uber offered deliveries for different occasions.
• Sheep sacrifice services offered by Careem.
• Careem more customer oriented.
• Uber out for ‘world domination.’
• September 2016 – offered Eid-ul-Adha services (sacrificed sheep and then delivered
in custom boxes)
• Also started offering pickup trucks for live animals
• Focus on unique demands of the region’s people and its geography
• Enjoys first mover advantage, but still Uber has raised $15 billion whereas Careem
raised only $425 million
• Have superior maps and dedicated call centres
• Has a team to log GPS locations and build its own database
• Focused more on local dominance rather than global domination
• 10 Million registered users over the last 5 years.
• 250,000 people registered as contractors (Captains)
• 25% increase in the number of rides per month over the past 2 years.
• Expansion into new markets i.e Pakistan, Morroco, Saudi Arabia etc.
• Expanded into 60 cities in 11 countries.
• As per Careem officials, Revenues are said to be in “Hundreds of Millions”
• Became the first Middle Eastern startup to reach $1 Billion valuation.
• $425 Million investment from Saudi Telecom and Rakuten (Japan).
• Growth Potential: Very high in Pakistan and Saudi Arabia. (2%, 40%)
• Aspires to become the ‘biggest mover of humans and things in the Middle East’.
• Sheep sacrifice facilitation on Eid al Adha.
• Promotion codes.
• Delivery services
• Road safety Campaign
• Careem 2.0: announcing itself as a market leader in the region from a mere start-up.
• ‘BE CAREEM’ Ramazan campaign to discuss problems faced by the society.
• Partnered with SOS Village Pakistan to buy books for poor students.
• Find My Doctor service: accessible healthcare literally right to the customers’
doorsteps.
• Careem LATER: giving clothes to people in need.
• Careem Build: collaboration with NGOs.
• Careem Rishta Service.
• #FILLINGTHEBLUES: iftar for laborers.
• Donald Trump, visa restrictions on six Muslim countries.
• Engineers returning from the Silicon Valley.
• 15% new hires, in past 6 months.
• Sheikha himself spent 8 years in Silicon Valley.
• Saudi Arabia.
• Women not allowed to drive.
• Careem their mode of transport.
• 80% of Saudi customers are women.
• 60% of total user base.
• Careem doesn’t want to dominate the globe.
• It has a local focus.
• Didi’s in China
• Careem’ social media marketing campaign involves recent events.
• Partnership with other giants e.g Pepsi.
• Building to last.
 Thank you!