Sei sulla pagina 1di 6

INTRODUCTION

 A new issue for research since 1990


 mostly depend on the personal perspective of a researcher

behavioral finance is a body of literature mostly preoccupied with attacks on market


efficiency (Fama, 2014).

open-minded finance. (Thaler, 1999)


BEHAVIORAL FINANCE DECIOSN MAKERS

The Individual The Group An Organization The market


An Individual A group of investors An investment firm The stock market
Investor
A financial planner Board of directors A non-profit The bond market
organization
A Board member An investment club A corporation An international
market
A Graduate A college finance A student The futures market
club organization
(Richardi & Simon, 2000)
Topics to Discuss on Behavioral Finance
 Financial Psychology  Risk Perception
 Cognitive Dissonance  Behavioral Economics
 Fear
 Gender Bias
 Overconfidence
 Contrarian Investing
 Preferences Regret Theory
 Loss Aversion  Prospect Theory
 Greed Anomalies  Behavioral Economics
 Market Inefficiency  Panics Affect (Emotions)
 Fads Overreaction
 Cognitive Psychology
 Mental Accounting
 Under reaction Framing  Heuristics
 Irrational Behavior
EVOLUATION OF BEHAVIORAL FINANCE

17TH to 18th century


Up to 1990
From 1990 till present

Behavioral
Economics Traditional and
Modern Finance Behavioral
Finance
BEHAVIORAL ECONOMIES

• Blaise Pascal’s idea


17th • gambles could be constructed to show that the rational solution is
clearly shows different result with the real-life observations.
Century • people make decisions not only on the basis of expected value, but
also based on their expected utility. (Bernoulli, 1954)

18th
• Research regarding behavioral economics were less in this period
Century- and the economists were more focused on core economic subjects
mid of 19th other than psychological aspects. This period is called ‘Quest for
psychology-free economics’.
century
Evolutionary process of finance theory (Pimenta & , 2014)

Potrebbero piacerti anche