Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Prepared by
JERIL T SUNNY
Introduction
• Doctors
• Nuerses
• Supporting staffs
• employes
External pr
• Customers
• Press
• Radio
Organogram of pr departent
• director
hospital administrator
assistant assistant
assistant pro
pro pro
Promotional tools
• news release
• Brochures
• News letters
• Display on buses
• Direct mailing list
• Press conference
• hoardings
Common problems
• Impolite
• Poor sanitation
• Prolonged waiting time
• Poor information and guide
mechanism
• Non availability of resources
• Non availability of equipied medicine
suppliers
Monitoring and evaluation
• Poll and exit polls
• Satisfactory surveys
• Opd attendance rate
• Follow up patient rate
• Bed occupancy rate
• Donations received
• Letters received editor about hospital
• Media reporting
Improving public relations in
hospital
• Internal
• good remuneration
• good working conditions
• periodical staff meeting
• induction training
• external
• focus on sensitive areas of hospital
• opd ipd services
• communication system of hospital
• promotional tool
Role of pr officer
• Advocate
• Communicator
• Problem solver
• Opinion maestro
Finance and Administration Managment
• Finance management
• " It is concerned with the management decisions that
results In the acquisition and financing of the long term and
short term of firm"
• - Philippatous.
Nature of administration
• it is universal.
• it is holistic
• it is continuous and on going process
• it is goal oriented
• it is creative or innovative
• it is dynamic
Elements of administration
" POSDCORB"
1. Planning
2. Organising
3. Staffing
4. Directing
5. Coordinating
6. Reporting
7. Budgeting
OUTSOURCING
• PRESENTED BY
MONICA MUTHAMMA
Outsourcing
• Outsourcing is the business practice of hiring a
party outside a company to perform services
and create goods that traditionally were
performed in-house by the company's own
employees and staff
• The strategic of use outside resources to
perform activities traditionally handled by
internal staff and resources
What can be outsourced?
TRADITIONAL APPROACH
• Security
• Laundry
• House keeping
• Food services
• Maintenance- civil, electrical
• and mechanical
• Pharmacy
• Transportation – ambulance,others
Emerging Areas
• Laboratory services
• Radiology
• Nursing
• Biomedical engineering
• Blood bank
• Physiotherapy
• Homecare services
• Outreach services (e.g. camps)
• IT Services
• Billing
• Insurance Claims Processing
• Revenue Cycle Management
• Payroll processing
• Marketing
• HR Processes
Cost Benefit Analysis
• In-house vs. outsourcing
• Capital expenditure
• – Space
• – Equipment
• – Transport
• Operating costs
• – Manpower
• – Utilities (power, water, fuel)
• – Repair and maintenance
• – Rental costs (actual or notional)
• – Depreciation
• – Inflation/cost increase
• ROI
• Non-monetary benefits
BENEFITS OF OUTSOURCING
• FOCUS ON CORE COMPETENCY
• DIVERSIFIATION OF RISK
• REDUCED CYCLE TIME
• SKILLED EXPERTISE
• INCREASED PRODUCTIVITY AND EFFICIENCY
• IMPROVED CUSTOMER SERVICE
• UPDATE TECHNOLOGY
PITFALLS OF OUTSOURCING
• Outsourcing services that should stay within the organization
• Selecting the incorrect outsourcing vendor for the job
• Writing a poor statement of work for the outsourcing service
• Disregarding employee concerns about outsourcing
• Permitting the outsourced service get out of control
• Neglecting to realize the full costs of outsourcing
• Failing to strategize an exit procedure before terminating the
outsourcing contract
RISK OF OUTSOURCING
• LOSS OF MANAGEMENT CONTROL
• THREAT TO SECURITY AND CONFIDENTIALITY
• LOW QUALITY
• LACK OFCUSTOMER FOCUS
• DEMOTIVATION TO INTERNAL EMPLOYEE
• RISK TO BAD PUBLICITY
• BUYERS OUTSOURCING RISK
Monitoring Performance
• Set a baseline and metrics
Presented by:
Hrishika B.K
Nursing services are the part of the total health
organization which aim to provide prevention
of disease and promotion of health.
Nursing
assessment
Implementation
of care
Organization of nursing services
CHIEF NURSING OFFICER
NURSING SUPERINTENDENT
DEPUTY NURSING SUPDT
ASSISTANT. NURSING SUPDT
HEAD NURSE (Each ward)
STAFF NURSE
STUDENT NURSES
Role of Nursing services
General role
• Round the clock nursing services
• Monitoring and coordinating nursing care
• Assisting medical doctors
Specific role
• Assessment of patients nursing needs
• Planning and providing nursing care
• Prevention of complications
Executive role
• Allocating sufficient manpower for patient
care
• Implementing latest advances for nursing care
• Monitoring and evaluation of nursing care
• Organizing nursing audit
Nursing administrative unit
Planning and designing considerations:
Location:
• Should be away from the traffic, in a central area
to improve coordination of nursing services from
all the floors.
Design:
• Provision should be made for Nursing directors
office , clerical work area, conference room and
storage room.
• Should be made to facilitate adequate work
atmosphere for the staff.
Nursing units
The design should result in:
• Building at lowest possible capital cost
• Providing the most desirable patient comfort and
environment
• The greatest degree of job satisfaction for nursing and
medical staff
• The most efficient operation of the unit.