Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
tourism in KPK
—
A think-tank
approach
HELLO!
We are a group of friends who believe
we can change the tourism landscape
of KPK.
2
1.
Why KPK?
—
Why a think-tank?
3
Why KPK
—
We believe in KPK
4
What is a think-tank?
—
What will it accomplish?
1. A think-tank is an institute that conducts
research, advocates strategic policymaking, and
devises execution processes.
5
What is our vision?
—
What is our mission?
1. Vision: Improve the economy and livelihoods of
the people of KPK through investments into
tourism.
6
2.
How will we be
structured?
—
Simplified
strategy
7
Our Core Business
—
What we will be doing
1. We will act as service providers to the
government of KPK.
8
Business Model
—
A Social Business
9
3.
Our value
proposition
—
Why work with us
10
We share the vision
of prosperous KPK
—
we believe in research &
hard work
Our services to KPK will include:
1. Market Intelligence
2. Policy Advise/Strategy
3. Brand Building
Point #3: Our creative pundits will build & run media
& marketing platforms.
11
4.
The
Revenue Model
—
Driving our
business forward
12
Generating Revenue
—
Our 3-pronged
approach
As our core business is divided in two, so will be our
revenue models. We will use the following means to
generate revenue:
13
Generating Revenue
—
Service Charges
As an entity directly serving the government of KPK
with market research, consumer research, and
analysis, we would be charging a fee for the services
provided.
14
Generating Revenue
—
Corporate
Sponsorships
As an official promoter of the brand KPK we would
have center stage in all tourism promotion activities.
From direct & digital advertising, to official website
and travel guides, all will be platforms that
businesses will be able to invest in for exposure.
17
The Research
—
Service Design
The Bahamas improved their tourism by taking a
customer-centric approach. They worked on
excellency of service design. The achieved it by:
18
The Research
—
Travel & Safety
In India, the two of the few major steps taken to
improve tourism were:
21
The Current Tourism
Policy
—
The Pillars
The current tourism policy is based on 7 pillars:
2. Accessibility (Roads)
23
The Current Tourism
Policy
—
The Shortfalls
The current KPK tourism policy is ambitious but it
lacks a few important things:
25
Initiatives
—
Research
Our first initiative would be to conduct consumer
research. The rationale behind this initiative is to
know what the consumer wants before developing
the product.
26
Initiatives
—
Branding
The KPK brand will be developed.
27
Initiatives
—
Intranet Development
We’d like to propose a centrally managed intranet of
hospitality, travel, resort, and other business
partners.
28
Initiatives
—
A Targeted & Prioritized
Development Plan
Targeted and prioritized development will always
feature the list of upcoming targets for the
departments of tourism.
29
THANKS
We’d love to hear your questions.
30