KERING

 Kering is an international luxury group based in Paris, France, it owns

luxury goods brand including Gucci, saint Laurent, boucheron.

 Its portfolio includes brands specialized in the design, the making and
the sale of fine products, especially in leather-goods.

 The company was founded in 1963 and headed by francois Pinault. it

was known as PPR earlier and Kering after 2013.

 It was awarded as most sustainable textile, apparel and luxury goods

corporation in the Corporate Knights Global 100 index.

 As per it’s balance sheet of 2018 the revenue of the company was € 13
billion with over 30,000 employees in the company.
 CHOCOLAT POULAINE

• Chocolat Poulaine is one of the oldest chocolate brands in France.

• It is known particularly for it’s bars of eating and cooking chocolate, as well as its
Poulain Orange product, which is a chocolate drink mix.
• Victor Auguste Poulaine began the mass production of chocolate in 1848 in Blois,
France.
• Chocolat Poulain was the sponsor of Tour de la France when it’s distinctive polka
jersey was introduced.
• The company was bought by Cadbury Schweppes in 1988. it was sold to Craft
food in 2010 and since 2017 it belongs to Eurazeo.
 LOUIS VUITTON
 Louis Vuitton is a French Fashion House and luxury retail
company founded by Luis Vuitton in 1854.
 There product ranges from luxury trunks and leather goods to
ready to wear shoes, watches, jewellery, accessories,
sunglasses.
 For six consecutive years, LV was named the world’s most
valuable luxury brand with valuation of 3o billion dollars.
 The brand targets specifically high end customers with deep
pockets. For instance, an LV wallet ranges anywhere between
13,000 Rs to 50,000 Rs and an LV bag ranges from 40,000 to 6
Lakh INR.
 The main reason for such costly handbags are because it is
handmade and generally takes about 1 week to create just one
bag.
 Also, these bags are waterproof and fireproof.
 CHANEL

 Chanel is a privately handed company founded by Coco Chanel.

 It is also a high fashion house that specializes in ready to wear
clothes, luxury goods and fashion accessories. Also, it is the top
cosmetic brand in the world.
 Chanel was the first brand which introduced women’s pants and
Suits.
 Also, if you shop at Chanel often enough, you get your own
mannequin.
 It takes hundreds of hours to create a dress- it takes more than
100 hours of work to make a suit and up to 1000 hours to create a
wedding dress.
 LOREAL
•.Founded on 30th July 1909, by Eugène
Schueller

•headquarters in Clichy, a registered office

in Paris

•world's largest cosmetics company.

•Area of distribution: Wordlwide

•Some leading Subsidiaries:

1. Garnier: Founded in 1904, Acquired

in 1970

2. Maybelline

3. NYX Cosmetics
 DIOR
•Founded by Christian Dior, on 16 december 1964.
•Headquarters are located at 30,Avenue Montaigne,
Paris, France
•Chariman: Bernard Arnault
•One of the World’s largest luxury brand
•The Products are largely for Women Offerings.
•Other divisions include:
1. Dior Homme: for Men
2. Baby Dior : For Children
 PROMOD
• Promod is an originally French chain of women's
fashion stores, with more than 1,000 sale points and
5,000 employees in some 50 countries.
• The brand was founded by Francis Charles Pollet
back in 1975, as a family boutique with their
self-designed clothes for women to offer women
upmarket elegant fashion to create feminine allure.
• By 1990, Promod was a major fashion retailer in Europe and opened the first
Saudi Arabian store in 1999.
• The company rapidly expanded and now sells their clothing in 50 countries
and since 1999 also online. They can be found in their own shops, or in
concessions inside larger retail shops.
• Gross sales exceed 1 billion Euros per year.
• Promod brand promotes accessible fashion clothing, in unpretentious styles,
creating a French fashion spirit in more than 50 countries.
 CHLOÉ
• Chloé is a women’s luxury label founded in 1952 by
Gaby Aghion with a vision of offering luxury
prêt-à-porter (Ready-To- Wear), a new concept at that
time.
• Chloé was one of the first fashion houses to create
ready- to- wear with couture sensibilities: breezy, feminine designs made from
luxurious fabrics and infused with keen details.
• Its headquarters are located in Paris, France.
• The house is owned by luxury brands holding company Richemont Group.
• The regional offices are in New York, Tokyo, Shanghai, Hong Kong and
Dubai.
• In September 2007 Chloé was the first luxury brand to offer an iPhone specific
version of its website.
• In, 2008 the brand broadcast its fashion shows on the same day they took place.
• It’s since became a go- to- brand not just for luxury apparel but also for iconic
handbags, trend- forward footwear and signature fragrances.
• The brand signature style embodies the carefree attitude of the modern Chloé
woman featuring floaty silhouettes and soft romantic colourways.
 LACOSTE
 It is a French casual wear company started in 1933.
 Vision - primary goal is to be the leader in the premium casual wear market.
We are dedicated to achieving this ambition in the years to come.
 Core Values - Optimism and elegance are the core values of Lacoste,
promoted with enthusiasm and passion.
 Mission - Sharing the vision of casual elegance and the positive view of life
with customers and partners.
 A Quest For Excellence - Our constant search for excellence is reflected in
the high-quality, modern collections we design, create and market. The
natural elegance and unique style of our products enhances the beauty and
freedom of movement of all those who enter the world of Lacoste.
 CLARINS
• Clarins Group, trading as Clarins, is a Frecnh luxury skin
care, cosmetics and perfume company, which manufactures and sells
products, usually through high-end department store counters and selected
pharmacies.
• Clarins’ history starts in 1954 in Paris. In his beauty institute, Jacques Clarins
developed a massage oil with essential oils and slimming properties designed
to increase the effectiveness of skin-firming massages. At the request of his
customers, he decided to sell it. And that was the beginning of the
relationship marked by trust and dialogue that continues to this day.
• Supported by its founder’s motto – “Do more, do better and enjoy doing so”
– the address in Paris has become an internationally renowned group, the
world leader in cosmetics, skin care, make-up and fragrance, and a major
fashion player. Also, the Clarins brand was ranked first for high-end face care
products in most European countries* and body care products in Europe and
Asia-Pacific
 GAULOISES
• Launched in 1910.
• Smoking of Gauloises is considered patriotic and an
affiliation with French “heartland” values.
• Available only in Goa, but has a lot of Legal problems.
• The brand is currently owned by Imperial Tobacco.
• These cigarettes are most famous for their throat-stripping
strength, especially in its original unfiltered position.
• This brand is also linked to the artist Pablo Picasso.
 VALRHONA
• Valrhona is a French premium chocolate brand.
• The brand was founded in 1922 by a French pastry chef, Alberic
Guironnet.
• The product line includes chocolate confectionery, plain and
flavored chocolate bars, pastries etc.
• Valrhona focuses only on high-grade luxury chocolates
marketed for commercial purposes.
• Other divisions include:
o Ivoire
o jivara
 RENAULT
 Renault is a European multinational automobile manufacturer in
France that came into existence in the year 1899.
 Renault today manufactures primarily cars and vans and is also known
to be involved into the production of heavy duty vehicles like trucks,
tanks and buses
 As of 2011, the brand is ranked third in the European market and
ninth overall in the world, and
 Since 2011 Renault has been religiously investing time, effort and
resources into the momentous development of electric cars.
 The Indian subsidiary that was set up in the year 2005 is known as
Renault India Private Limited and the company’s presence in India is
bolstered by the Mahindra Renault joint venture with the Pulse and
Duster being popular in the country.
 Hermès
 The name Hermès comes from the Greek god of messengers
and commerce founded in 1837 by Thierry Hermes.
 In 1994, Hermès received the packaging Oscar for its folding
orange boxes. Today, there are about 188 sizes of orange boxes.
The Fondation D'Enterprise Hermès was founded in 2008 by
Pierre-Alexis Dumas (President). To this day, it aids in the
promotion of traditional craft skills, support for the creative arts,
a commitment to education and training, and environmental
concerns
The first Hermes bag was crafted in 1922 by heir Emile-Maurice
himself. The creation of the piece was in response to his wife's
frustration from struggling to find the perfect handbag.
• Created in 1935, by Guillaume d'Ornano in France.
• It is included in Fashion Industry.
• Its headquarters is situated at Paris.
• It is a part of L'Oréal, which is its parent company.
• It offers skin care products, perfumes and makeup
products.
• Louis-François Cartier founded Cartier in Paris,
France in 1847.
• It is regarded as one of the most prestigious jewellery
manufacturers in the world.
• It is included in Jewellery making & Watch making
industry.
• Its products includes jewellery and watches.
• Its headquarters are located at Paris.
• King Edward VII of Great Britain referred to Cartier as
"the jeweller of kings and the king of jewellers.”
• It was created in 1998 by Lionel Vivier.
• It is French Clothing brand.
• Its brand line is WE’LL SLEEP, WHEN WE’RE DEAD.
• Its headquarters are located at France.
• Created in 1983 by Bernard Chevilliat.
• It brought a trend for natural and organic products
during the 1980s and 1990s.
• The company developed soaps, natural skin and body
care and toiletries.
• Its headquarters are located at Lagorce, France.
• It is France's largest certified organic beauty brand