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INDUSTRIAL POLICIES IN MALAYSIA
There are major 4 types of Industrial Policy in
Malaysia, each characterized by the different
objectives:
Trade
Patents Copyrights Trademarks
Secrets
PATENTS AND INTELLECTUAL PROPERTY RIGHTS
Intellectual Property Protection
⚫ Intellectual Property:
◦ Is any product of human intellect that is intangible but has
value in the marketplace.
◦ It is called “intellectual” property because it is the product
of human imagination, creativity, and inventiveness.
⚫Importance
◦ Traditionally, businesses have thought of their physical
assets, such as land, buildings, and equipment as the most
important.
◦ Increasingly, however, a company’s intellectual assets are
the most important.
EUW 224 ENGINEERING
ENTREPRENEURSHIP 4
• Intellectual property protection in Malaysia comprises of
patents, trademarks, industrial designs, copyright,
geographical indications and layout designs of integrated
circuits.
⚫ A patent does not give its owner the right to make, use, or sell
an invention: rather, the right granted is only to exclude others
from doing so.
USERS/
PERSON/
CONSUMERS
ENTERPRISE
Copyrights
⚫Copyrights
Musical
Literary works
compositions
Pictorial, graphic,
Pantomimes and
and
choreographic works
sculptural works
• Classifications of mergers
◦ Horizontal merger - Two companies that are in direct
competition and share similar product lines and markets.
◦ Vertical merger - A customer and company or a supplier
and company. Think of a cone supplier merging with an ice
cream maker.
◦ Market-extension merger - Two companies that sell the
same products in different markets.
◦ Product-extension merger - Two companies selling
different but related products in the same market.
◦ Conglomeration - Two companies that have no common
business areas.
EUW 224 ENGINEERING
ENTREPRENEURSHIP 17
• An acquisition, also known as a takeover or a buyout, is
the buying of one company (the ‘target’) by another.
• An acquisition may be friendly. An acquisition may be
friendly or hostile.
Friendly
Hostile
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