Launching a

business on the
Internet
 Objectives
1. The life cycle approach.
2. Analyze Business planning and strategizing phase.
3. Hardware, software, security and set-up phase.
4. Learn the designing phase.
5. Know how marketing work phase works.
6. To fulfill the best launching phase.
7. Maintenance and Enhancements.
 The life cycle approach
• 1. The business planning and strategizing phase: having a
vision, preparing a business plan, defining the target
market and setting long term goals.
• 2. The hardware, software, security, and set-up phase:
Deciding on the infrastructure.
• 3. The design phase: Building the site and placing it on the
Web. And making your Webpage rich in content and
interactive.
• 4. The marketing phase: Advertising the site, setting up
feedback mechanisms, and providing customer service.
• 5. The fulfillment phase: Selling and shipping the product.
• 6. The maintenance and enhance phase: Maintaining and
growing the business.
 Some Specific goals Launching a
business on the Internet
1. Create and maintain competitive edge.
2. Reduce operational cost.
3. Improve employee communication and
satisfactions.
4. Find new markets for products or service.
5. Improve relationships with partners who provides
the good.
6. Create distinct distribution channels.
7. Ensure customer satisfactions.
8. Improve supply-chain management.
 The Planning Process: Strategy
• Online merchant should consider the FF:
1. Who will buy the product?
2. How familiar are you in the internet?
3. Are you planning to be short or long termer?
4. Who are your competitors?
5. How good will you product(s) looks?
6. How will you present your product offers?
7. How will you manage and process transactions?
8. How will product be shipped?
9. How will you handle unexpected change?
10.How will you get and use feedback?
 Capacity Planning
• Is related to strategizing feedback.
The hardware, software, security, and
set-up phase
• Hardware
• When selecting computers, the ff. is need to
be check:
1.Powerful CPU.
2.Lot of disk space.
3.Can access or retrieve data.
4.Adequate caching.
5.Large disk for faster access.
The hardware, software, security, and
set-up phase
• Software
1.Emailing
2.Browser
3.Internet
4.Website
5.Server
The hardware, software, security, and
set-up phase
• Security:
1.Control Access to server.
2.Update server software and encode security
measures.
3.Use firewall for protection.
4.Monitor the traffic and detect irregularities in
time to minimize damage.
5.Assign Web security to a qualified Webmaster.
 The Design phase
1.The site should have mechanisms to process
the order.
2.Customer should be able to access the
product quickly.
3.The website should generate summary
reports.
4.The website should have confirming email.
 Design phase needs:
1. Data server - provides secure access to shared data for
client application.
2. The Store Administrator – store structure.
3. The catalog builder – present the product information
the customer must see.
4. The shopping cart – similar to a physical shopping cart,
this allows a customer to gather items he or she is
buying and hold them until the actual purchase
functions is executed.
5. The order- processing system – Determines the
methods of payment and produces detailed sales and
customer reports.
 Service Offered
1.Using control freedom.
2.Consistency and standards.
3.Recognition rather than recall,
4.Efficient design.
5.Recovery from error.
6.Help desk.
 The marketing phase
1.Advertising
2.Providing Good service site.
3.Knowing the customer.
4.Delivering Goods and follow-up.
 The fulfillment phase are the ff:
1.Packing up the merchandise.
2.Shipping the merchandise.
3.Answering questions about the order.
4.Sending out the bill or verifying e-payment.
5.Following up to see if the customer is
satisfied.
 Another part of fulfillment phase
1.Product availability.
2.Matching the product for sale toe the
products in the inventory.
3.Out-of-stock notice.
4.Back orders.
5.Processing orders.
6.Control.
 The Maintenance Phase
• Maintenance – means keeping a system or a
business on course based on the initial design
or plan.
• Enhancement – means implementing
upgrades or changes that are designed to
improved the system’s productivity.
 The Maintenance Phase
• Managing Customer Feedback:
1.Sat-up FAQ’s.
2.Information is easily access.
3.Make sure the pages is downloaded with-in 8
seconds.
4.Avoid large images,
5.Answer email.
 The Maintenance Phase
• Managing Customer Service:
1.Updating orders.
2.Order status.
3.Technical support.
4.Localization.
5.Handling customer expectations.
Thank you