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Agenda
• Who’s Sam?
• Course overview
• Team assignment
• Introduction to a decision making exercise
NUS Presentation Title 2006
Who is Sam?
Who is Sam?
Who is Sam?
My research
NUS Presentation Title 2006
My research: Examples
• Is corporate citizenship always good?
https://hbr.org/2016/09/pushing-employees-to-go-the-extra-mile-can-be-counterproductive
Assessment
Individual-based course work
In-class participation (20%)
In-class quiz (30%)
Evidence-based management
• How Google sold its engineers on management
• The team:
• 1/3 PhDs (social psychology, organizational behavior, sociology,
etc.)
• 1/3 MBAs (the usual HR people)
• 1/3 Statisticians (data mining experts)
• Empiricism
NUS Presentation Title 2006
Evidence-based management
1. Opinion: Gut feeling (e.g., “I have a friend who…”)
The plural of anecdote is not data
2. Data: Structured but raw; not easily digestible
3. Metrics: Ratios, counts, trends, etc.
4. Analysis: Identifies relationships (e.g., an increase in XXX
leads to an increase in YYY)
5. Insights: Influences decision makers
6. Actions: Process or policy changes
NUS Presentation Title 2006
< 60 3 3 100%
61-70 3 11 27%
71-80 1 9 11%
>80 0 1 0%
NUS Presentation Title 2006
NUS Presentation Title 2006
https://www.youtube.com/watch?v=lYX35Z_L-dw
NUS Presentation Title 2006
Advocacy Inquiry
Underlying concept Contest Collaboration
Purpose Persuading & lobbying Testing & evaluating
Participants’ role Spokespeople Critical thinkers
Next class
• Ethical decision making
• Do the readings in the following order: 1) Ferrell et al. (2017)
and 2) Sandel (2009)