STRUCTURE,FUNCTION AND APPROACH

OF

BISWAJIT MOHANKUDA
4TH SEM ,DEPARTMENT OF BUSINESS MANAGEMENT
CENTRAL UNIVERSITY OF ORISSA,KORAPUT
 COMPANY OVERVIEW
 American global company in consumer goods
 Headquartered in Ohio, USA
 Operations in over 80 countries
 Products are available in more than 180 countries
 Revenue-65.06 billion USD
 No.of employees-95,000

CEO-David Tayler
Be, and be recognized as, the best consumer products and
services company in the world.

We will provide branded products and services of

superior quality and value that improve the lives of
the world’s consumers.
Products
Corporate Structure

GBUs

SMO P&G GBS

CFs
GLOBAL BUSINESS UNIT(GBUs)
GBUs

Beauty ,grooming and health

care

Baby, feminine and family care

Fabric and home care

Selling and Market Operations (SMOs)

 Responsible for developing and executing go-to-market plans at the local

level and includes dedicated retail customer, trade channel and country-
specific teams.
 Their focus is effective and efficient selling, distribution, shelving, pricing
execution and merchandising for consumers, channels, customers and
markets in six regions:
 Asia Pacific
 Europe
 Greater China
 India, the Middle East and Africa (IMEA)
 Latin America
 North America
Global Business Services (GBS)

 Operates and supports the infrastructure, operations, systems, and shared

services that run P&G.
 GBS also discovers, develops, and implements technologies to accelerate and
advance the work of P&G brands.
Corporate Functions

 Corporate Functions provide company-level strategy and portfolio analysis,

corporate accounting, treasury, tax, governance, human resources,
information technology, and legal.
Strategy

 P&G follows different strategies to operate in different parts of the world.

 to gain efficiency by creating global brands with superior quality
 Change from global product structure to front-back hybrid matrix structure
 Better international adoptiveness
 Cost reduction
Global product structure
front-back hybrid matrix structure
Approaches
 Production and operation –Geocentric Approach
 World as one market
 Selling and marketing – Regio-centric Approach
 Mainly divided the globe into 6 regions
 For recruitment of HRs- Ethnocentric Approach
 For higher position in foreign country –parent country employee
 Maintain close co-ordination with headquarters
THANK YOU