Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Facial Makeup
Learning Objectives
• Describe the various types of cosmetics and their
uses for facial makeup.
• Explain how to use color theory when choosing
cosmetics for makeup application.
• Identify different facial types and summarize basic
makeup techniques to alter them.
• Name and describe the two types of artificial
eyelashes.
• List tips for creating special-occasion makeup for
eyes, cheeks, and lips.
Introduction
• The field of makeup artistry is a very rewarding segment
of cosmetology.
• The makeup application techniques you employ will vary
as greatly as the skin types and personalities of your
clients.
• The goal of effective makeup application is to enhance
the client's individuality, rather than offering a ‘make-
over’ based on some ideal standard.
Describe Facial Makeup and Their Uses
• Foundation – tinted cosmetic also known as base
makeup that is used to cover or even out skin
coloring; conceal minor imperfections of skin; and
protect the skin from climate, dirt, and debris.
• Available in liquid, stick, and cream forms.
• Primer – used to help disguise less than perfect
skin
Foundation Chemistry
• Liquid – water-based foundations with emollients
• Mixture of talc or
cornstarch and pigment
Eye Shadow
• Accentuates eye shape
• Compliments eye color
© Kubais/Shutterstock.com
Eyeliner
• Used to define the eyes
• Makes the lash line appear
fuller
© Africa Studio/Shutterstock.com
Eyebrow Color
• Used to add color and contour brows
• Lip liner
– Used to outline lips; keeps lip color
from feathering
Mascara
• Used to darken and thicken lashes
© kedrov/Shutterstock.com
• Some contain lengthening fibers
Other Cosmetics
• Eye makeup removers
• Greasepaint
(continues)
Makeup Brushes and Other Tools (continued)
• Powder brush • Brow brush
• Blush brush • Tweezers
• Concealer brush • Eyelash curler
• Lip brush • Pencil sharpener
• Eye shadow brush
• Eyeliner brush
• Angle brush
• Lash comb
Single-Use Implements
• Sponges
• Powder puffs
• Mascara wands
• Spatulas
• Disposable lip brushes
• Sponge-tipped shadow applicators
• Cotton swabs
• Cotton pads or puffs
How to Use Color Theory for Makeup Application
Warm and Cool Colors
• Warm and cool colors form
the basis of all makeup
application.
• Three main factors to
consider when choosing
colors for a client: skin
color, eye color, and hair
color.
Determining Skin Color
Selecting Makeup Colors
• Fair skin color
© Kurhan/Shutterstock.com
patches or wrinkles.
Alter Face Shapes with Makeup
• Highlight
• Contour
Analyzing Face Shape: Oval
Analyzing Face Shape: Round
Analyzing Face Shape: Square
Analyzing Face Shape: Triangular
Analyzing Face Shape: Heart-Shaped
Analyzing Face Shape: Diamond
Analyzing Face Shape: Oblong
Altering the Forehead Area
• Low forehead
• Protruding forehead
Altering the Nose and Chin Areas
• Large or protruding nose
• Broad nose
(continues)
Altering the Nose and Chin Areas (continued)
• Protruding chin and receding nose
• Receding chin
• Narrow jawline
Altering Eye Shape: Round Eyes
© survald/Shutterstock.com
Altering Eye Shape: Close-Set Eyes
Altering Eye Shape: Protruding or Bulging Eyes
• This can be minimized by blending the deeper
color shadow over the prominent part of the
upper lid.
• Blend the color from the outer corners inward
toward the center, carrying it just past the
creases.
Altering Eye Shape: Hooded Eyes
Corrective Makeup for the Eyes
Deep-set eyes
Altering Eyebrows
Ideal shape
(continues)
Altering Eyebrows (continued)
• Low forehead
• Wide-set eyes
• Close-set eyes
• Round face
• Long face
• Square face
Eyelash Enhancers
• Lash enhancers and lengtheners contain fibers
to make lashes look longer and fuller.
(continues)
The Lips (continued)
Skin Tones and Camoflaging Techniques
• Skin tones
• Camouflaging techniques
Steps for Basic Makeup Application
• Step-by-step procedure to enhance your client's
features.
(continues)
Steps for Basic Makeup Application (continued)
Client Consultation
• Consultation area
• Lighting
• Information gathering
(continues)
Steps for Basic Makeup Application (continued)
Apply Foundation
© Pogonici/Shutterstock.com
• Blend with disposable
makeup sponge.
(continues)
Steps for Basic Makeup Application (continued)
• Apply mascara
Apply Artificial Eyelashes
• Strip lashes
• Remove strip eyelashes
• Individual lashes
© iStockphoto.com\Shariff Che\'Lah
Special-Occasion Makeup for Eyes