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Anil Verma
Communication
The Word ‘Communicate’ comes from Latin word
‘Communicare’
• To impart
• To participate
• To share
• To make common
Social Aspect of Communication
• Share our thoughts, feelings, emotions, reactions etc.
Ingradients of Communication
• Process
• Meaning
• Exchange
• People
• Common set of symbols
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Communication in Business
The business world today has become global, which make
communication even more complex. Communicating across
borders/cultures require developing good communication skills.
Dimensions of Communication
1. Communication can be Intentional or Unintentional
2. Communication can be Verbal or Nonverbal
3. Communication can be Internal or External
4. Communication can involve Humans, Machines or Animals
5. Comm. can take place between two people or within Group
According to 100 randomly selected Fortune 500 executives,
the skills that require attention are, oral presentations, memo
writing, basic grammar, informational report writing, and
analytical report writing. Developing communication skills
amounts to developing visual skills, written skills, spoken skills,
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and reading skills.
Objectives of Business Comm.
• Information - to transfer knowledge to another person or group
• Motivation - to increase motivation among workers
• Raising Morale - to raise morale through steady stream of
communication between workers, supervisors and top execs.
• PURPOSE
Internal Communication
1. Establishing and dissemination of the goals of an enterprise
2. Developing plans for their achievement
3. Organising human and other resources in the most effective and efficient way
4. Selecting, developing and appraising members of the organisation
5. Leading, directing, motivating and creating a climate in which people want to
contribute their best, and
6. Controlling performance
External Communication
Outside environment – It is through information exchange that managers become
aware of the needs of customers, the availability of suppliers, the claims of stock-
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holders, the regulation of governments, and the concerns of a community.
Communication Network of the Orgn
Two types of Comm. Network in an organisation:
• The Formal Network -
o Downward Communication - from higher to lower level
o Upward Communication - from subordinates to superiors
o Crosswise Communication - horizontal & diagonal flow of info.
• The Informal Network - e.g. grapevine
Technology & Business Communication
Telephones & Voice Mails
Computer Network
Electronic Mail
Electronic Bulletin Board
Teleconferencing & Videoconferencing
Telecommuting & Home Offices 5
Communication Process-Elements
• Message – Information, written or spoken, which is to be sent from one
person to another
• Sender – The person who transmits, spreads, or communicates a
message or operates an electronic device is the one who conceives
and initiates the message
• Encoding – It is the process of changing the message (from its mental
form) into symbols, that is, patterns of words, gestures, or pictorial
forms or signs
• Channel – This is the vehicle or medium that facilitates the sending of
the message to the receiver. It can be written, oral, audio-visual, or live
• Receiver – A receiver is the targeted audience of the message.
• Decoding – This is the act of translating symbols (words) into their
ordinary meanings
• Acting on the message – Communication manipulates the receiver to
act in a desired manner
• Feedback – This is the loop that connects the receiver with the sender,
who, in turn, acts as a feedback receiver and, thus, learns that
communication has been accomplished 6
• Communication Environment – Noise, Filters (attitudes, beliefs) etc.
Communication Process
The process of Communication can be divided into five phases:
1. The sender has an idea - the idea (invisible in mind) has to
be expressed in some form or the other in order to
communicate it to others
2. The idea becomes a message - encoding the idea into
words
3. The message is transmitted - physical transformation of
the message from the sender to the receiver (through a
medium / channel)
4. The receiver gets the message - decoding the message
and “understanding” the message
5. The receiver responds & sends a feedback to the sender
- the receiver sends response back to the sender which
enables the sender to determine whether the message has
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been received and produced the intended response
Process of Communication
FEEDBACK
NOISE
Myths & Realities of Communication
Sl. No. Myths Realities
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