INGREDIENTS …

• Introduction Of Britannia Industry Limited

• Milestones of the Company
• Important Person’s
• Company’s Background
• Logo
• Plant Location
• Products
• Punch Lines
• Vision
• Mission
• Objective
• Goals
• Strategies
• Marketing Communication Mix
• Competitors
• SWOT
BRITANNIA IS ONE OF INDIA'S
BIGGEST FOOD BRAND
 Important Persons Of Company

Chairman : Managing Director

Mr. Nusli Wadia Ms. Vinita Bali
Company’s BaCkground
 Plant Location

Kolkata Delhi

Mumbai Chennai
 Logo

• Red colour denotes Energy and

Vitality

• White colour denotes Purity

• Green colour stands for

Nutrition and Freshness
Products
Products
Products
Products Cont…
 Punch lines

Products Punch lines

50-50 “Very Very Tasty Tasty”

Good Day “Ho gaya re Good-Day”

Little Hearts “Direct Dil se”

Marie Gold “Tea Time biscuit”

Tiger “Eat Healthy Think better”

Treat “Lovable devils”

Key Steps Towards Strategic
Planning
 Vision

♥ To dominate the food and beverage

market in India with a distinctive range
of “Tasty Yet Healthy” Britannia
brands.

♥ Every third person, in India, should be

a Britannia consumer.
 Mission
Mission

♥ To dominate the food and beverage market

in India

To beof
♥ To be one one of the
the bestbiscuit
best biscuit company.
company
 OBJECTIVE

Short Term Long Term

♥ To improve image to ♥ To be the lowest-cost

shareholders producer in the market

♥ To improve internal ♥ To become largest

processes and controls volume player in the
bakery industry
 Goal

♥ To improve profitability

♥ To provide better customer service

♥ To reduce carbon emissions

 Marketing Strategies

♥A strong quality of the product and customer satisfaction

♥A growing relationship with customer and customer

retention

♥Focus on competitor’s activity

♥A growing emphasis on global thinking and local

marketing planning
Marketing Mix- 4p’s of
Britannia

PRODUCT

PRICE

PLACE

PROMOTION
Competitors Of Britannia
 THREATS

♥ Competition may increase

♥ They can shift from maturity stage to decline

stage

♥ It is possible that they will have to face switching

cost
 OPPORTUNITIES

♥ Generate employment opportunity

♥ Provide competition to foreign companies

♥ Improve living standard

 WEAKNESSES

♥ Increases the cost of food product

♥ Industry and technology requires high investment

♥ Company is using manpower on large scale so,

expenses are high

♥ No separate colony for employees so, they have to

travel a lot on daily basis
 Strengths

♥ Widely accepted in all Generations

♥ Provide good Instant Remedy for hunger in the form

of readymade food
♥ Preserves the non seasonal food and makes it
available all throughout the year
♥ There is no labour union in this organization
♥ Using manpower on large scale
♥ Company has much experienced, qualified and
competent employees in each department
• SOURCES

•WIKIPEDIA
•BRITANNIA.CO.IN
•BOOKS