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HCAD 5390
Strategy Implementation
● Organizational design
– Selecting the structure and control
systems that are most strategically
effective for pursuing sustainable
competitive advantage.
● The role of structure and control
– To coordinate strategy implementation.
– To motivate and provide incentives for superior
performance.
The Role of Organizational
Structure
● Advantages of ● Advantages of
decentralization centralization
– Reduced information – Easier coordination of
overload on upper organizational activities.
managers. – Decisions fitted to broad
– Increased motivation and organizational
accountability throughout objectives.
organization. – Exercise of strong
– Fewer managers; lower leadership in crisis.
bureaucratic costs. – Faster decision making
and response.
Horizontal Differentiation
18
● Structure Follows Strategy:
• New strategy is created
• New administrative problems emerge
• Economic performance declines
• New appropriate structure is invented
• Profit returns to its previous levels
19
● Stages of corporate development
● Simple Structure
● Functional Structure
● Divisional Structure
● Beyond SBU’s
20
● Simple Structure:
– Stage I:
● Entrepreneur
– Decision making tightly controlled
– Little formal structure
– Planning short range/reactive
– Flexible and dynamic
21
● Functional Structure:
– Stage II:
● Management team
● Functional specialization
● Delegation decision making
● Concentration/specialization in industry
22
● Divisional Structure:
– Stage III:
● Diverse product lines
● Decentralized decision making
● SBU’s
● Almost unlimited resources
23
● Beyond SBU’s:
– Stage IV:
● Increasing environmental uncertainty
● Technological advances
● Size & scope of worldwide businesses
● Multi-industry competitive strategy
● Better educated personnel
24
Functional Structure
● Advantages ● Disadvantages
– Task grouping facilitates – Functional orientation
specialization and creates communication
productivity. problems.
– Better monitoring of work – Performance and
processes, reduced profitability measurement
costs. problems.
– Greater control over – Location versus function
organizational activities. problems (coordination).
– Strategic problems due
to structural (vertical and
horizontal) mismatches.
Functional Structure
Mutlitdivisional Structure
● Advantages ● Disadvantages
– Enhanced corporate – Establishing the
control by division divisional-corporate
– Enhanced strategic authority relationship
control of each SBU in – Distortion of information
portfolio by divisions
– Growth is easier. New
– Competition for
units don’t have to be
integrated across resources by divisions
organization – Transfer pricing problems
– Stronger pursuit of between divisions
internal efficiencies. – Short-term research and
Performance of development focus
individual units is readily
measurable. – Bureaucratic costs
Multidivisional Structure
Matrix Structure
● Advantages
– Flexibility of the structure and membership
– Minimum of direct hierarchical control
– Maximizes use of employees’ skills
– Motivates employees;
frees up top management
● Disadvantages
– High bureaucratic costs
– High costs (time and money) for building
relationships
– Two-boss employee’s role conflict
Matrix
Structure
● Two-boss employee
● Network Structure:
– “non structure” – elimination of in-house
business functions
– Termed “virtual organization”
● Useful in unstable environments
● Need for innovation and quick response
31
Network Structure
Package
rs
Designer Supplier
s s
Corporat
Headquarters
e
(Broker)
Manufacturers Distribut
ors
Promotio
Advertisi
n/
Agencie
ng
s
32
● Effective implementation requires:
– Leadership
● Leading people to use their abilities and skills most
effectively and efficiently to achieve organizational
objectives
33
● Staffing follows strategy:
– Matching the manager to the strategy
● Executive type
– Executives with a particular mix of skills and
experiences
34
Leadership: Three Interdependent
Activities
40
● Strategy-Culture Compatibility:
– Consider the following:
● Is the planned strategy compatible with the firm’s
current culture?
● Can the culture be easily modified to make it more
compatible with new strategy?
● Is management willing to make major organizational
changes?
● Is management committed to implementing the
strategy?
41
● Managing corporate culture:
– Communication
● Key to effective management of change
● Rationale for strategic change should be
communicated to all
42
What Is Organizational Culture?
● Culture
– The collection of values and norms shared by people and
groups in an organization.
– Shared values and a common culture increase integration
and improve coordination.
● Values
– Beliefs and ideas about common goals and proper
behaviors.
● Norms
– Act as guidelines or expectations that prescribe acceptable
behavior by organizational members.
Organizational Culture
● Policies
● Procedures
● Methods
● Rules
● Objectives
● Time deadlines
● Personnel assignments
Allocation of Resources