PROJECT “WE LIKE”

PRESENTED BY :HARSHIT JAIN

HPGD/JL17/3346
 PRESENTATION
FOR
VIVA
BY : HARSHIT JAIN
WE TUBE
 INFLUNCER
MARKETING IN RURAL

• By prof: ratheesh nair

 INFLUNCER MARKETING
• INFLUNCER MARKETING is a form of marketing in
which focus is placed on influential people rather
than the whole market.
• It identifies individual with influence on potential
buyers and orients marketing round them
• THE PEOPLE’S CHOICE-1940 (LAZARSFELD&KARTS)
they said people generally believe in information
from second hand sources and opinion leaders
Influencer marketing in rural areas
• Rural consumer behavior
• There are several factors that affect the purchase
decisions made by rural consumers
• Two major factors are:
• 1: Collective social sanction
• 2: influence of roles and status
 Impact of influencer marketing
in rural areas
• Influencers are approached for advice on matters of
any consequence
• They are also termed as “super consumers”
• Brands are increasingly focusing on tapping
influencers at village level to enhance their visibility.
• Brands are using influencers to build brand trust
 GREEN MARKETING
by prof:RATHEESh NAIR

DEFINATION
The holistic management for identifying ,anticipating and
satisfying the requirements of the customers and society
in a profitable and sustainable way
Requirements:
Production process compatible with environment
Compatible with company goals
Satisfy the costumer needs
“THE KEY IS STRIKING A BALANCE BETWEEN THESE REQUIREMENTS”
 GREEN MARKETING
• IN SIMPLE TERMS IT REFERS TO THE PROCESS OF SELLING
PRODUCTS AND/OR SERVICES BASED ON THEIR
ENVIORMENTAL BENEFITS.
• SUCH A PRODUCT MAY BE ENVIORMENT FRIENDLY .
• GREEN AMRKETING IS AN EMERGING MARKITING STARATEGY
THAT INCORPORATES BROAD RANGE OF ACTIVITIES LIKE :

• 1: PRODUCT MODIFICATION
• 2: ADOPITING ECO-FRIENDLY PRODUCTION PROCESES
• 3: MODIFIED ADERTISING
• 4: PACKAGING.
 BENEFITS OF GREEN MARKETING
• IT ENSURES SUSTAINABLE AND LONG TERM GROWTH
ALONG WITH PROFITABILITY
• IT SAVES MONEY IN THE LONG RUN
• IT HELPS COMPANIES TO MARKET THEIR PRODUCT
SUSTAINBLE MARKETING
• SUSTAINABLE MARKETING IS PROCESS OF
CREATING,COMMUNICATING,AND DELIVIRING VALUE
TO CUSTOMERS AND COMPANIES IN SUCH A WAY THAT
BOTH NATURE AND HUMAN CAPITAL IS PRESERVED
 GRREEN WASHING
• GREEN WASHING IS A TERM DELIVERD FROM
TERM “WHITEWASHING”
• DISINFORMATION DESSIMINATED BY AN
ORGANIZATION SO AS TO PRESENT AN
ENVIORMENTALLY RESPONSIBLE PUBLIC
IMAGE .
• IT IS A MISLEADING AND COUD RESULT IN
CUSTOMER AND REGULATORY COMPLECANCY
 EXPERIENTIAL MARKETING
BY PROF: RATHEESH NAIR

• EXEPRENTIAL
MARKETING IS A BRAND
RELEVANT TWO-WAY
COMMUNICATION
BETWEEN COSTUMER
AND BRAND FACE-FACE
OR REMOTELY
 EXPERIENTIAL MARKETING IN RURAL
AREAS
• THE BHEVAIOR IF INDIAN CONSUMER IS
CHANGING BECAUSE OF SEVRAL FACTORS
• INCREASING PENITRATION OF TECHNOLOGY
IN RURAL AREA
• RURAL CONSUMER IS PRICE SENSITIVE
• THEY HAVE HIGH INFLUNCE OF
CULTURE,TRADITIONS AND SOCITY.
• BRAND TRUST>PRODUCT QUALITY
 COMMUNICATION STRATEGY IN
RURAL AREAS
“EDUCATION INSTEAD OF PROMOTION”
• REGIONLIZATION OF ADVERTISEMENT
• CUSTOMIZATION OF PROMOTIONAL MASSAGE
USE OF MASS MEDIA
1:TELEVISION
2:RADIO
3:PRINT MEDIA
4:CENIMA
5:DEMONSTRATIONS
6:AUDIO VISUAL PUBLICITY VANS
7:MANDIS, HAATS,MELEAS,STREET SHOWS,OPNION LEADERS ETC.
 REAL TIME MARKETING
BY PROF: RATHEESH NAIR
• REAL TIME MARKETING IS THE STRATEGY AND PRACTICE OF
RESPONDING WITH IMMEDIACY TO EXTARNAL EVENTS AND
TTRIGGERS.
• IT’S ARGUABLY THE MOST RELEVANT FORM OF
MARKETING,ACHIVED BY LISTNINGTOAND /OR ANTICIPATING
CONSUMER INTERESTS AND NEEDS
• IT IS A FORM OF INBOUNDMARKETING THAT SEEKS THE MOST
APPROPRIATE FOR A GIVEN SALES OPPERTUNITY.
 BENEFITS OF RTM
• IT CREATS THE ELEMENT OF SURPRISE AND
DELIGHT
• DELIVERS THE RIGHT MASSAGE AT RIGHT
TIME
• HAS MORE BRAND RELAVANCE
• ALWAYS ON-THERE US NO END TO THE
POSSIBILITES AND NO TIME FOR RUNNING
THE CAMPAING.
 SIX PRIMARY USE CASES OF RTM
• 1: BRAND EVENTS
• 2: ANTICIPATED EVENTS
• 3: LOCATION/OBJECT BASED
• 4: PREDICTIVE ANALYTICS BASED
• 5: CUSTOMER INTRACTION
• 6: BREAKING NEW’S
 12 STEPS TO PREPARE FOR RTM
• 1: LISTEN & LEARN
• 2: DEFINE RTM BUSINESS GOALS
• 3: INTEGATE WITH CONTENT STRATEGY
• 4: INTEGRATE WITH CHANNEL STRATEGY
• 5: DEFINE TIME ELEMENT &EXPECTATIONS
• 6: ESTEBLISH CLER GAURDRAILS AND TRUST
• 7: ANTICIPATE NEGATIVE RTM
• 8: ASSEMBLE TEAMS AND TOOLS
• 9: ESTIBLISH TRIAGE
• 10: TRAIN AND TEST ALL PARTIES
• 11: IDENTIFY ANALYTICS AND KPI”S
• 12: PERIODICALLY EVALUATESCALE
 NEW WAYS OF HANDALING
OBJECTIONS
BY PROF:RM.SARAVANAN
• OBJECTIONS ARE EVERY WHERE
• WE KNOW HOW TO HANDLE OBJECTIONS IN
OUR PERSONAL LIFE BUT WE FIND IT
DIFFICULT TO HANDLE,WHILE DEALING WITH
CUSTOMERS .
• OBJECTIONS ARE NOTHING BUT ‘HAVING
ANOTHER POINT OF VIEW’
 SOLUTION IS :

• ACCOMODETE THEIR POINT OF

VIEW
• RESPECT THEIR PREFRENCE
• GIVING LOGIC ALONE WILL NOT
CONVINCE CUSTOMER
 DIFFERENT TYPE OF OBJECTIONS:
• 1:LIMITATION OF PRODUCT
• 2:PRICE IS VERY HIGH
• 3:HABITS
• 4:NO NEED
• 5:NOT NOW
• 6:I DON’T TRUST
• 7:BAD EXPERIENCE
 WE
LOUNGE
 MR. GAUTAM BORAH

VISE PRESIDENT-CUSTOMER SERVICE OPRATIONS -

VODAFONE
 LEARNING’S:
• HE HAS AN EXPERIENCE OF OVER 20 YEARS IN SERVICE
ASSURANCE,BUSINESS TRANSFORMATIONAND CUSTOMER
SERVICE OPRATIONS
• HE HOLD MASTERS DEGREE FROM UNIVERSITY OF OXFORD
• HE IS AUTHOR OF BOOK “MONETISING
INNOVATION”PUBLISHED IN 2016.
• HE HAS ALSO WORKED WHITH RELIANCE INFO. AS
BUSINESS EXXELLENCEAND WAAS RESPONSIBLE FOR
DEPLOYMENT OF COPC AND SIX SIGMA DESING.
• HE TALKED ABOUT HAPPY CUSTOMERS AS THEY GROW THE
SALES OF ORGANIZATION BY ADVERTISING THE PRODUCT
FROM EHICH HE IS SATISFIED.
• HE TALKED ABOUT 2 CHALLENGES ….FIRST ONE IS
STAKE HOLDER MANAGEMENT AND 2 IS THE
SUSTAINABILTY
• HE TALKED ABOUT IF IF YOU WANT TO RECRUIT EIGHT
PEOPLE FOR THE JOB YOU HAVE TO GET THE JOB
CONTENT RIGHT
• HE TALKED ABOUT CUSTOMER SERVICE INDUSTRY AS IT
HAS EVOLVED DRASTICALLY
• HE SAID THE JOURNEY OF THE CUSTOMER STARTS
EVEN BEFORE HE HAS PURCHSED THE PRODUCT .SO
YOU HAVE TO GIVE HIM RIGHT INFORMATION OF
PRODUCT
• HE SAID DECIPLIN IS HIS BIGGEST STRENGHT AND HE
SAID HE BECOMES REACTIVE SO IT IS HIS WEAKNESS
MR. SURYA NARAYAN

DIRECTOR-CLIENT
MANEGEMENTAT HEWLETT
PACKARD (HP)
 LEARNINGS
• HE STARTED HIS WORK LIFE AS AN IT MANAGER AT CO-
OPRATION BANK.
• HE IS WORKING IN HP FROM ABOUT PAST 12 YEARS
• HE SSAID IN LATE 70’S THE ONLY IT SECTOR WAS
RAILWAY RESERWATION’S AND NOW IT IS HAS VERY
VAST SCOPE AND IS CHANGING AT A VERY FAST PACE.
• HE SAID HE HAS SPENT 20 YEARS IN HIS PAST JOB AND
AT ONE TIME YOU HAVE TO MOVE ON
• HE TALKS ABOUT HIS EDUCTION HE HAS DONE
B.COM,MBA IN FINANCIAL MANAGEMENT
• HE SIAD CULTURE OF HP IS VERY FLAT .
• HP STARTED FROM A CAR GRAGE AND IS NOW
A MULTI BILLION DOLLAR COMPANY.
• HP IS A INNOVATION DRIVEN COMPANY
• HP HAS VERY SHARP FOCUS ON CUSTOMERS
• HE SAID HP IS WORKING IN 2 LINES OF
BUSINESS ONE IS BULDING PC,LAPTOPS
,PRINTERS ETCAND OTHERS IS MAKING OF
SERVERS LIKE LINUX ,DOS,UNIX,WINDOWS
ETC.
 MR. HIMANSHU
SAXSENA

VP- BRAND MANGEMENT &INTERGRATED AT

RELIANCE JIO INFFOCOM.
 LISTNING
• HE HAS DONE HIS GRADUATION FROM UNIVERSITY OF JODHPUR &
HIS POST GRADUATION FROM BHAVAN’S INSTITUTE OF
COMMUNICATION & MANAGEMENT ,(AHEMDABAD)
• HE HAS OVER 24 YEARS OF EXPERIENCE ACROSS
MARKETING,ADVERTISING,BRANDING,MARKET RESEARCH AND
BRAND MANAGEMENT FUNCTION’S IN SOUTH ASIAN MARKETS
• HE IS HEAD –BRAND & INTERGRATED COMMUNICATION’S
,RELIANCE JIO INFFOCOM LTD.
• PRIOR TO RELIANCE JIO HE HAS WORKED WITH TOP NOTCH
BRANDS LIKE : UNILIVER, GSK,HSBN ,PEPSICO,ESPN,NIKE
,DIAGEO,BARCLAYS ETC.
• HE STARTED HIS CARRER AT STERLING HOLIDAY RESORTS
• HE SAID INDIA IS THE SECOND LARGEST MARKET IN THE WORLS IN
FIELD OF TELLECOMMUNICATION
• HE SAID WITH THE EXPANDING ECOSYSTEM THE
DATA CONSUPTION OF THE AVRAGE USER IS
RAISED TO FROM 800MB. TO 5-8 GB PER MONTH
• HE SAID THE MAIN CRITERIA OF HIREING A
CANDDATE ACCORDING TO HIME IS HOW RICH
EXPERIENCE HE HAS AND HOW HE USES THE
EXEPERIENCE TO FORM A PROSPECTIVE
• HE SAID A CANDIDTE MUST HAVE GOOD
TEMPRAMENT
• HE SAID YOU HAVE TO CREATE A BLANCE
BETEWEEN WORK AND HOME TIME TO BE
SUCSESSFUL
• HE DESCRIBED RELIANCE JIO AS ABONDUNCE OF
OPPERTUNITES
NEWSWIRE
 1:WHY ONLINE SALES WORK FOR
FLIPKART,AMAZON DESPITE MASSIVE
CASH BURN
• INDIA IS A MASSIVE PLATFORM FOR E-COMMERCE ,A REPORT HAS
STATED THAT THERE IS 30% INCREASE IN THE AVRAGE ODER VALUE
DURING THE TOTAL SALES PERIOD OF LAST YEAR ALTHOUGHT ITS IS
COMMANLY ACCEPTED THAT SALES DAY ADD UPTO 10% OF THE
YEAR
• SMARTPHONES – A HIGHER VALUE CATEGOERY – HAS REPORTEDLY
BEEN THE BIGGEST SEGMENT IN TERMS OF GMV IN 2017 WITH
NEARLY 50% INCREASE AS COMPARED TO PREVIOUS YEAR
• NEARLY 100 SMARTPHONES WERE EXCLUSIVLY LAUNCHED ONLINE
TO BOST ONLINE SALES
• IT IS EXPECTED THAT INDUSTRY WILL GROW UPTO 50 MILLION
USERS BY THIS YEAR
• REPORT SAYS THE E-TALLING INDUSTRY
REPORTEDLY WITNESSED A 33 % INCREASE IN
ACTIVE SHOPPERS MONTHLY IN YEAR 2017
• IT IS EXPECTED TO GROW T A CADR OF 27%
BY 2020
• WITH ONLY ONE MEGA SALE IN THIS YEAR SO
FAR AMAZON CLAIMED THAT THEY HAVE
REGISTERD TWICE THE NUMBER OF ODERS
THAN ITS RIVALS
2: MOBILE ADVERTISING TO BE A $1.2
BILLION MARKET BY 2020
• THE REPORT HIGHLIGHTS THE SHIFT IN THE INTERNET
USAGE IN THE COUNTRY FROM DEKSTOP TO MOBILES
,SAYING 80% OF ALL WEB TAFFIC COMING FROM MOBILES
• AN AVRAGE USER SPENDS 4.5 HOURS ON INTERNET
SURFING THAT IS 37% HIGHER THAT TIME SPENT ON TV
• INDIA HAS 12 % SHARE IN APP DOWNLOAD S IN THE
WORLD BY SURPASSING THE UNITED STATES,IT ALSO
REVALES THAT APPS ACCOUNT 88% OF INDIAS MOBILE
TIME USEAGE
• THE REPORT SAYS BY 2021 75% OF MOBILE TAFFIC OF INDIA
WILL BE BY VIDEOS CONTENT
• INDIA IS THE 6TH LARGEST MARKET FOR MOBILE VIDEO ADS
IN TERMS OF USER CONSUPTION
• CHEAPER SMARTPHONES AND BETTER
CONNECTIVITY IS DRIVING A MASSIVE 124%
INCREASE IN VIDEO DATA CONSUPTION
• THE REPORT SAYS THE MOST PREFFERD GERNE
OF VIDEO AD CONTENT IN INDIA IS
RETAIL,ENTERTAINMENT,TECH
• IT SAYS 39% OF ADS ARE VIEWED ON WIFI
• THE REPORT SYS THE ARRIVAL IF NEW MOBILE
OPRATERS THE COST OF MOBILE INTERNET IS
GATTING LOWER AND AFFORDABLE
• PEOPLE CAN ACCES HIGH SPEED INTERNET IN A
LOW PRICE BRACKET
 3:MARKETING STRATEGY OF H&M
• FOUNDED IN 1947 BY ERLING
PERSSOSN,HENNES&MAURITZ AB AS POPURALY
KNOWN S H&M
• IT DEALS IN VARITY OF PRODUCTS LIKE COSMETICS
,FOOTWER,CLOTHING,ACCESSORIES,HOME TEXTILES
ETC
• THE BRAND USES DIFFRENTIATINF TARGATING
STARTEGY AS IT IS OPERATING WITH DIFFERENT SUB-
BRANDS IN THE MARKET WITH VARIED OFFRING
• H&M HAS POSITIONED ITSELF BASED IN ITS VISIONARY
OUTLOOK ON BEING AHED OH THE TRED OFFERING
STYLE AND QUALITY AT CHEAP PRICES
 “FASHION & QUALITY AT BEST PRICE”
• IT IS PERFORMING GOOD IN INDIA WHERE ITS
SALES INCREASED BY 291 CRORE DURING THE
PERIOD OF DEC. 2016 TO AUG. 2017
• H&M HAS BEEN RANKED 20TH IN CORPORATE
KHIGHTS ANNUAL INDEX OF 100 MOST
SUSTAINABLE BRANDS IN THE WORLD
• H&M HAS BEEN RANKED 36TH BY FORBES
MAGAZINE LIST OF WORLDS MOST POWERFULL
BRANDS
• H&M RETAIL BRAND HAS BEEN VALUED AT $39.9
BILLION GENRATING REVENUE OF $22.67 BILLION
 4: 5 NEW MARKETING TRENDS ARE
DOMINATING 2018
• 1: BRANDED PODCASTS
THE BEST WAY TO CAPTURE ATTENTION IS THROUGH EARS
,WHICH IS WHY MANY BRANDS RANGING FROM GE TO
TINDERARE LEANING INTO BRANDED PODCASTS IN AN AGE
WHERE ATTENTION SPANS ARE HARD TO CAPTURE
PODCAST MAKES IT A DESIRABLE VEHICLE
2:AUDIO OPTIMIZATION
ANOTHER REASON WHY BRANDED PODCAST IS BECOMING SO
DESIRABLE IS THE ABILITY TO OPTIMIZE THEM EXAMPLE
ALEXA USER INTERFACE OF AMAZON ECHO . THIS
CHANNEL AS A MARKETING IS STILL IN ITS INFANCY ,BUT
LOOK OUT FOR BRANDS TO PROGRAM SKILLS AND MAKE A
BIG PUSH FOR CONSUMERS TO ENABLE THEM
 3:CHATBOTS
LIKE SERI FOR A BRAND ,CHATBOTS RESPOND TO
TEXTS OR DIGITAL CHATS ,CARRYING ON A
CONVERSATION WITH THE COMSUMER ON THE
OTHER END ,BOTS CAN BE USED FOR
ENTERTAINMENT,COSTOMER SERVICE ,OR TO
CONNECT WITH COSTUMER IN BETWEEN PURCHASE
.BOTS HAVE EVOLVED TO INCORPORATE ECOMMERCE
CAPABILITES
4:CONTENT COLLABRATION
BRANDS HAVE LONG CREATED CROSSOVER
MERCHANDISE,BUT NOW WE’RE STARTING TO SEE THAT
COLLABRATIVE SRERIT EMERGE IN CONTENT OF PARTNERSHIP
EARLIER THIS YEAR COLE HAAN AND EQUINOX SHOWED US
HOW IT WAS DONE WITH ELEMNTS OF EXTRA ODINARY
 5: HERO CONTENT
• GOOGLE’S INDEXING ALGORITHAMS HAVE
SHIFTED OVER COUPLE OF PAST YEARS ,AND
WITHIT SO HAS THE STARTEGY AROUND
CREATING SEO-FRIENDLY CONTENT .WHEREAS
INTROS RICH IN KEYWORDS USED TO HELP
ARTICLES RANK ,HIGH QUALITY CONTENT
REIGNS SUPREME
 5:WHATSAPP MAY SOON ALLOW
USERS TO STAY AWAY FROM SPAM
MASSAGES
• SPAM MASSAGESARE THOSE WHICH A USER SENDS IN A
BULK TO ITS LIST OF CONTACTS . A SPAMMER NEVER SENDS
A SPAM MASSGE TO A SINGLE CONTACT ,HE IS USED TO
SEND THEM TO MULTI USER BY SELECTING MULTIPLE USER
FOR THE CONTACT LIST
• THESE MASSAGES MAY CONTAIN UNWANTED
ADVERTISMENT AND FAKE NEWS AND THEY OFENT INVITE
YOU TO FORWAD THE MASSAGE TO YOUR CONTACT LIST
• SO FOR THIS THE WHATS APP WILL TELL YOU THE MASSAGE
IS FORWADED MULTIPLE TIMES EARLIER TO MARK IT AS A
SPAM
• WHATSAPP IS WORKING ON FEATURE IN ITS APP
WHICH WILL EMPOWER ITS USER TO PREVENT
SPAM MASSAGE IN NEXT UPDATE VERSION
2.17.430
• IT WILL BE AVAILABLE FOR BOTH IOS AND
ANDROID
• IF THE USER NEEDS TO SEND THE MASSAGE TO
MANY CONTACTS ,WHATSAPP RECOMENDS
BROADCAST LIST FEATURE ,WHERE ONLY
CONTACTS THAT ARE I N YOUR ADDRES BOOK
WILL RECIVE THE MASSAGE
6: ARTIFICAL INTELLIGENCE WILL PLAY
A HUGE ROLE IN YOUR LIFE
• IF YOU ARE A FREQUENT ONLINE SHOPPER ,CHANCES
ARE YOU SEARCHED FOR SAY A BELT ,AND THE
WEBSITE SUGGESTED YOU SOME THING ELSE LIKE A
COFFEMKER . THIS WILL BECOME RARER AS THE
MACHINES ARE LEARNING A SUBSET OF ARTICICAL
INTELIGENCE,THAT IMPROVES SUSTAINABILITY.AND
WITH ADVANCEMENT IN TECHNOLOGY FOR IMAGE
RECOGANITION AND SEARCH –GOOGLE HAS
LAUNCHED THIS FETURE IN GOOGLE PIXEL 2
• BRNDS LIKE AMAZON ,SAMSUNG,GOOGLE ARE
TRANING THE VOICE ASSISTANT ON THEIR DEVICES TO
GET BETTER SPEAKING AND UNDERSTANDING OF
INDIAN ENGLISH ACCENT
• MORE THN HALF THE INDIAN COMPANIES RE
USING AI(ARTIFICAL INTALLEGENCE)
• BANK’S AND OTHER FINANCIAL INSTITUTIONS
ARE RELYING ON AI TO BETTER SARVE THE
CONSUMER AND REDUCE THE COST
• BANKS LIKE HDFC AND SBI HAS LAUNCHED
CHATBOTS TO HANDLE CUSTOMERS QURIES
• THE STUDY FOUND THE AI ADOPTION IS
LARGEST AMONG THE TELICOMM SECTOR
7:INSTAGRAM MAY SOON ALLOW YOU
TO SHARE IT’S “STORIES” DIRECTLY TO
WHATSAPP
• FACEBOOK IS RUNNING A SMALL TEST TO LET
USERS POST THEIR INSTAGRAM STORIES DIRECTLY
TO WHATSAPP STORY
• THE FEATURE WILL LET THE USER TO POST
DECORATED PHOTOS, VIDEOS,GIF’S ON
WHATSAPP WHICCH WILL DISAPPEAR IN 24
HOURS
• AN INSTAGRAM STORY POSTED AS IN WHATSAPP
STORY ALSO BECOME ENCRYPRTED LIKE REST OF
WHATSAPP
• FACEBOOK CEO MARK ZUKERBURG HAS
ANNONCED THAT INSTAGRAM AND WHATSAPP
STATUS BOTH NOW HAVE 300 MILLION DAILY
ACTIVE USER
• THE FEATURE , WHICH IS CLONE OF APP CALLED
SNAPCHAT ,NOW BOAST THE NUMBERS ALMOST
TWICE THE SIZE OF SNAPCHAT USERS ,SNAPCHAT
HAS 173 MILLION USERS
• THE OPTION TO SYNDICATE INSTA STORIES TO
FACEBOOK STORIES HAS BEEN ROLLED OUT IN US
AND WILL BE SOON ROLLED OUT IN REST OF THE
WORLD IN 1ST QUARTER OF 2018
 8:INDIA’S APP USAGE GREW 6% IN
2017
• “MUSIC ,MEDIA AND ENTERTAINMENT CAME IN
A CLOSE SECOND WITH 43% YER OVER YEAR
GROWTH ,REAFFERMING USERS SHIFT TO
MOBILE DEVICES TO CNSUME MEDIA
• INDIA APP USAGE GREW 6% IN 2017 BUT IT WILL
BE LOW AS COMPARED TO 11% OF HIKE IN 2016
• THE E-COMMERCE GREW 54% AS CONSUMERS
SPENT MONEY VIA MOBILE SHOPPING APPS
• USERS ARE INCRESAINGLY COMFARTABLE
MAKING PHYSICL PURCHASES ON THEIR
PHONES NOW WITH INTERGRATED IN APP
PAYMENT SYSTEM LIKE SAMSUNG-PAY
• THE LIFESTYLE CATEGORY HAS WITTNESED
DECLINE OF 40% USAGE IN 2017
• THE GAMEING SECTION ALSO SAW A DECLINE
OF 15%
• THERE IS MASSIVE 55% GROWTH IN PHABLET
SACTION
 9: THE HASHTAG CONCEPT
• HASHTAG IS QUIET AN OLD CONCEPT IN ALL
MEDIA PLATFOM’S
• HASHTAG AS A CONCEPT IS GANING TRACTION
WITH EVERY PASSING DAY
• HASHTAG IS A POUNDING SIGN WHICH IS # THAT
MAY APPEAR TO BE CONFOUNDING AND
POINTLESS
• THIS ALSO ALLOWS YOU TO ARRANGE
SUBSTANCE AND CATCHPHRASES .TAP ON # TO
SEE EACH AND EVERY POST THAT SAYS THE
PHARASE
 10: FACEBOOK TESTING LOCAL NEWS
SECTION TO OFFER CITY-SPECIFIC
NEWS & EVENTS
• FACEBOOK IS TESTING THE NEW FEATURE
CALLED “TODAY IN” WHERE IT WILL HAVE CITY
SPECIFIC LOCAL NEWS ,EVENTS AND
ANNOUNCEMENTS AVAILABLE ON PLATFORM
• THE TEST IS CURRENTLY LIVE IN A NEW
SECTION CALLED “TADAY IN” IN SIX US CITIES
• AND WILL BE SHORTLY AVILABLE IN WHOLE US
• THE USERS IN THE TEST MARKETS WILL BE
ABLE TO ACCESS THE FEATURE THROUGH THE
BOTTOM RIGHT MENU BUTTON ON THE
FACEBOOK ,A MACHINE LERNING SOFTWARE
WILL POWER TODAY IN SECTION HELPING A
TEAM FIND LOCAL CONTENT ,NEWS BY
PUBLISHERSND WILL APPEAR IN THE SECTION
• THE MOVE COME IN THE PART OF FACEBOOK
JOURNALISIM PROJECT ANNOUNCED IN
JANUARY LAST YEAR TO CURB THE SPREAD OF
FAKE NEWS ON FACEBOOK
THANK YOU