 Interior design is the art and science of

understanding people's behavior to create

functional spaces within a building. Decoration
is the furnishing or adorning of a space with
fashionable or beautiful things. In short, interior
designers may decorate, but decorators do
not design.
 Interior Design provides a soul to a building or
space and makes a space more functional
pleasant and livable. Interior design plays a big
role in the everyday life. ... Interior design is
an important technique that is given a high
attention all over the world nowadays.
1.WHAT WILL BAKING DÉCOR DO ?
BAKING DÉCOR is a proposed venture that will
offer comprehensive interior design services
for homes, offices and events.
BAKING DÉCOR will also provide access to
products to complement the design
consulting services including furniture, both
new and antique, decorator fabric, and
home, event and office accessories. This
venture offers the personalised services the
target market desires and can afford in a way
that is unique from concept to
implementation (VR BOXES if needed).
 BAKING DÉCOR will focus on developing
solid and loyal client relationships
offering best design solutions based on
the client’s taste, budget, use, and goals
for the space. The additional selection,
accessibility of product, design services,
and value-based pricing will differentiate
BAKING DÉCOR from the other options in
the area.
 VR BOXES
“With VR, clients have more confidence in their
buying decisions”: How mobile technology is
impacting interior design?
Mobile devices have played a huge role in
changing this process for the better. It is
believed that mobile devices are
heavily impacting the design of interior spaces,
allowing for functionality that it is not available
on a computer. According to Wang, designers
are utilizing mobile devices more frequently to
create designs, mostly because of their
portability.
 DECORATING A PARTICULAR EVENT SUCH
AS
 BABYSHOWERS
 BACHELOR’S PARTY
 21ST BIRTHDAY
 POOJAS
 WEDDINGS
 FESTIVAL EVENTS
 Ikea video
 Strength
The proven ability to establish
excellent personalized client
service.
Good referral relationships with
architects, complementary
vendors, and local realtors.
Client loyalty developed through a
solid reputation among repeat,
high purchase clients
Opportunity
Strategic alliances offering sources for
referrals and joint marketing activities to
extend our reach.
Changes in design trends can initiate
home updating and, therefore,
generate sales.
Weakness
Not established in a market where a
variety of interior design options exist.
Challenges of the seasonality of the
business.
Threats
continued price pressure due to
competition or the weakening market
reducing contribution margins.
Dramatic changes in design, including
fabric colors and styles can present
challenges to keep paced with what is
desired by what is expected to be a
leading-edge client base
 The total experience is provided in a way to
inform, inspire, and assist people through the
process of transforming their home, business
environment and events to become a unique
and personalised expression of themselves and
add to their enjoyment of that interior space.
 Provide the highest quality interior design
consulting experience possible.
 Communicate with our client base through the
website and personalised communication
techniques.
 Retain clients to generate repeat purchases
and initiate referrals.
 All clients will find Baking decor to be a resource to
decorate their homes ,offices and events in a way
that is inspiring, inviting, and motivating.
 Our marketing strategy is based on superior
performance in the following areas:
 Unique consulting services.
 Overall quality of the experience and the result.
 Excellent client service and support regardless.
 This marketing strategy will create awareness,
interest, and appeal from our target market for what
baking décor offers it’s clients. This will be executed
in a manner that will entice them to come back for
repeat purchases and encourage them to refer
friends and professional contacts.
 STRATEGY #1 - Generating Referrals
 1 - Build a client base through leveraging
existing contacts from former clients of the
architecture firm, various home furnishing
brands etc.
 2 - Build a referral network through
professional contacts. Offer special
discounts that will arrive in reasonable time
(diwali) frame and enable to provide
something very unique for each customer.
 3- Press release in the local paper
showcasing catchy visuals .
 4- Advertisement on radio- Providing gift
vouchers to winner of any contest.
 5- Creative Direct mail which grab
instant attention.
 6- organising events in relavent stores.
 7- viral method: Involving bloggers with
huge followers base.