Going Digital: Hype or The future

for Indian Marketing

Group 14
Disha Aggarwal(17DM082)
Radhika Gupta(17DM176)
Naman Aneja (18DM123)
Digital marketing is a form of direct marketing
which links consumers with sellers electronically
using interactive technologies like emails, websites,
online forums and newsgroups, interactive
television, mobile communications.
-Philip Kotler
 06
03 Cost
Stronger effective 05
Brand Healthier
Connect with
Reputation Customers

01
Better
Revenues 02
Growth
04 opportunities
Higher
conversion
rate of
customers
 Elements of Digital Marketing
• Online Advertising
• Search Engine Optimization
• Online Content and Blogging
• Web Public Relations
• Social Media Management and Listening
• Email and Online Newsletter Marketing
• Mobile Marketing
• Web Analytics
 RISE OF INTERNET USERS
 With over 460 million internet users, India is the second largest online market,
ranked only behind China. By 2021, there will be about 479.51 million internet users
in India.
 In 2021, it is estimated that there will be around 358.2 million social network
users in India, a significant increase from 2016, when this figure stood at about 216.5
million.
 An estimate there is 43.8 percent of digital buyer penetration in 2016, online
shopping is also a popular online activity of Indian internet users.
 Retail e-commerce sales in India amounted to about 16 billion U.S. dollars that year
and are projected to surpass 45 billion U.S. dollars in 2021.
INDUSTRY
EXPENDITURE
ON DIGITAL
MARKETING
OBJECTIVE OF STUDY

• Identification of gaps in the thinking and perspectives of the corporates and the prospects about
digital marketing.
• Finding out factors which led to successfulness of digital marketing campaigns implemented by
companies.

METHODOLOGY AND APPROACH

• Detail study of the current trends practice by FMCG Companies in the field of Digital Marketing in
India.
• Interviewing the executives from the industry with the help of questionnaire. Some of the aspects to
be covered in questionnaire are stated in next slide.
• Not just restricted to corporates but questionnaire will be for public in general also to know about
their opinions.
 Increase in profit share and
01 effectiveness
Preferred channel of digital
02 marketing
Types of products best
03 suitable for digital
marketing
04 Cost effective or not and by how much?
Future expectations and forecast
05
EXPECTED OUTCOME

• After the identification of gaps if any, we would work upon as to how can those gaps be decreased.
• Analyzing the digital marketing campaigns done by the companies in general and then backing up the
success of those campaigns by the secondary data as to bring in light the effectiveness of several
campaigns.
• Furthermore coming out with factors which make or break the digital marketing of a product successful.
 WHAT INDUSTRY EXPERTS SAY?

Michael Stelzner, CEO of Social Media Jay Baer, the founder of Convince & Convert in Indiana
Examiner & Social Media Marketing (USA).
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