Hi!

What do you think is marketing?

in an easy-to-understand language,

giving people what they want

Marketing is exchanging value
a promise
brand example

Pixel
https://www.youtube.com/watch?v=Rykmwn0SMWU
brand example

Under Amour
https://www.youtube.com/watch?v=Xh9jAD1ofm4
what value does your product offer?

Project: Hanoi Food Rescue

Provide what Need To Whom Different by Reason to Believe

A temporary, - Senior hospital - The first project of it - Sponsored by Dash

affordable and safe patients and children kind for Impact 2013
food solution for in needs - Run by students and - Food from
people with special - They have little is not for profit prestigious hotel
needs access to clean food kitchen
- With all of their
time in the hospital,
their work is being
put off, jeopardizing
their limited income
what value does your product offer?

Project: ____________

Provide what Need To Whom Different by Reason to Believe

conclusion

• Nhiệm vụ của Marketing: định hình sản phẩm và giá trị mang đến

• Cần sự tham gia của từng bộ phận

- Content: tạo ra một sản phẩm khác biệt
- Promotion: đưa sản phẩm đến với khách hàng
- Sales: tìm sponsors cùng chia sẻ tầm nhìn/giá trị của mình
- Event: support deliver giá trị của content và support promotion
in the most comprehensible language,
Marketing

Place
Price

And promotion is
Advertising
Community Product Promotion
Event
…
online promotion
It’s All About
Conversion
definition

Biến người lạ thành người yêu

Promotion is Conversion
a promotion funnel

Strangers
Truyền Báo chí Tổ chức sự kiện, XXXXXX...
miệng workshop
Người nổi reach
ATTRACT
MXH tiếng Phát tờ rơi

Visitors
Đơn đăng ký
Email MXH CONVERT
PERSUADE Kêu gọi
Chăm sóc hậu
“Call2Action”
sự kiện
Customers
50 customers
MXH
Trải
Đơn
DELIGHT nghiệm tốt
feedback
Promoters
social media
it starts with a Page
it starts with a Page

How to start a Page?

How to run it effectively?
who are watching your project?

…
how to be interesting to someone?

“Sở thích của bạn ý là gì để ra bắt chuyện T_T”

“Họ hàng hang hốc bạn ý có ai mình quen không nhỉ”

“Nhà bạn ý ở đâu để mình đến hối lộ ba mẹ”

Sponsors
“Mình phải bật mode vui tính để gây ấn tượng!”

- How to be interesting to your audience?

- Know them well!
who are watching your project?

My Page is talking to _______ Who are they? (Be as detailed and creative as possible)
(Let’s draw!)

Why should they join/like/need my project?

What are they scrolling Facebook for?

There are many, many more questions to get to know your audience
avoid leaving your Page empty with block content

Block Post
Content Post

Post
Block
Page Post
Content
Post

Post
Block
Content
post
creating block content

Block Content
timeline

Attract Persuade Delight

so what does D4I want from us, really

Be there, with
What they want
Where they want it

C ONTENT
HANNEL