Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Developing and
Testing the
Business Concept
Overview
Opportunity
Business
Concept
Benefit or
Product/Service Customer
Value Proposition
ENTREPRENEUR
• No compelling story
• Why you?
• Why now?
• We test it
• Patterns of change
INDUSTRY ASSESSMENT
• Demographics Market/Customer
Assessment
• Major players Product/Service
Assessment
• Status of technology
Team
Assessment
Financial
Assessment
• Current expertise,
Industry Assessment
skill sets,
and experience Market/Customer
Assessment
• Strategic partners
Team
Assessment
Financial
Assessment
• Forecasting
Industry Assessment
Product/Service
• Timeline of activities Assessment
Financial
Assessment
The New
Venture
Copyright © Houghton Mifflin Company 5-16
Take-Aways