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GOOD WRITING?
1. Clear purpose
2. Audience focused
3. State your key messages clearly
4. Stay on the topic
5. Observe economy of words
6. Use simple sentences
7. Consider delivery medium
8. Sum up
1
The Hallmarks of Good
Writing
Accuracy
Factually correct
Not vague
Brevity
Direct and to the point
Clarity
Language that’s comprehensible
Step 1:
ANALYZE
The purpose
3
Analyze the Purpose
• What relationship do you have with the
reader?
MUST KNOW
NEED TO KNOW
NICE TO KNOW
5
A STAR Communication
ACBDE Model for communicating
Step 1:
ANALYZE
The purpose
Step 2:
Consider Audience
6
CONSIDER THE AUDIENCE
A communication must be tailored to the receiver’s needs:
• Knowledge • Level/Positions
• Experience • Involvement
• Expectations • Interests
• Concerns
Step 1:
ANALYZE
The purpose
Step 2:
Consider Audience
Step 3:
Build the Structure
8
You need to lay the
structure/foundation…
9
A STAR Communication
ABCDE Model for communicating
Step 1:
ANALYZE
The purpose
Step 2:
Consider the audience
Step 4 : Step 3:
DETAIL BUILD the structure
& DESIGN
Approach
10
Systematic Review Process – Stage 1
Format
• Font (Times, Arial,Verdana)
• Visually appealing
• Easy to read
• Headings for topics in bold and underlined
• Should break ideas into easy to read thoughts by
topic
• Lots of spacing
• One blank line between paragraphs
• Lists out points rather than writing in a paragraph
• Single sentence paragraphs for more emphasis
• Avoid red and/or bright colors
12
Systematic Review Process – Stage 1
Organization
• Visible organization
13
DEADWOOD
12 midnight
a total of 14 birds
biography of her life
consensus of opinion
cooperate together
each and every
exactly the same
final completion
free gift
basic essentials
in spite of the fact that
14
DEADWOOD
in the event that
new innovations
one and the same
particular interest
period of four days
personal opinion
refer back
repeat again
small in size
rectangular in shape
summarize briefly
the future to come
15
Sentence Structure
1. Make sentences simple, logical structure and a
clearly defined subject, verb, and object.
16
In Closing
Sign Off
Dashes
Colons
20
The importance of punctuation
23
Drafting
1. Never write when you are upset about an issue.
25
And Finally...How to
overcome Writers Blocks
Talk to yourself
Brainstorm
Visualize the reader
Move around
Write something
else
26
Conclusion
What next ?
Always leave communication open by adding
something like the following.
32
A few more tips on email writing
1. Avoid using bcc. Either forward later to the
person you wanted to keep updated or preferably
be transparent and include their name in the cc
list.
33
A few more tips on email writing
34
A STAR Communication
ACBDE Model for communicating
Step 1:
ANALYZE
The purpose
Step 5 :
Step 2:
EXECUTE
CONSIDER
with confidence
the audience
Step 4 : Step 3:
DETAIL Build the structure
& DESIGN
Approach
35
To improve Readability…..
Have less number of words
36
People immediately feel more
responding
44
How To Say “No”
Examine your attitude
45
How To Say “No”
Think WIN-WIN
46