SWOT ANALYSIS

STRENGTHS
• Wide range of products e.g. Adobe Photoshop, Adobe Premier Pro, Adobe Acrobat, Adobe
Illustrator, Adobe After Effects.

• Strong Global Presence. Office locations in all six continents.

• Increasing customer reach as the products are embedded in 98% of internet enabled desktops.

• Trustworthy and reliable as it is 37 years old brand.

• Innovation as it has its product in the field of computer science, editing photos and videos, poster
making etc.

• Free products like adobe reader.

WEAKNESS
• No expertise in Linux OS.

• Creative packages are too costly i.e. $50/month and for students $20.

• Lack of Marketing (Mobile Application).

• No Online presence.
OPPORTUNITIES
• Innovation to enter new fields such as simulations.

• Online presence can make it swift in operations.

• Acquisition of smaller players such as CamScanner.

• Lowering prices in developing countries.

THREATS
• Piracy. Microsoft, Adobe lose $13.5bn to piracy (Source: Gadgets Now)

• Customer loss due to absence in linux OS. 2% of total operating systems

are linux based. (Source: Computerworld)

• Apple has banned some of the adobe products.( Source: Boy Genius
Reports)