Presentation on differences in Scientific and Sales

Presentations
Presented by: Adarsh Baby, Ajinkya Sharma (Summer Semester 2019)
Under the subject: Communication and Culture
Importance of Presentation

Inform

Motivate/
Entertain
Inspire

Presentation

Active/
Persuade
Stimulate

Instruct

2
Objectives of a Sales presentation:
• Inform, educate, inspire and motivate the client to take an action
• Outlines idea of selling a product or offering a service
• To impact client in emotional and logical way
• To shed light on a problems/challenges and solutions
• To establish technics/processes for business development

3
Contents and methodology :
• Generally narrated with the help facts, statistics and business desires
• Market trends/requirements
• Competition and recentness
• Product/service information
• Case studies/business modules
• Strategies or Forecast

4
Outcomes of Sales presentation:

• Sometimes getting an approval for a particular project or decision

• Customer awareness
• Product/Service implementation/development updates
• Formation of new verticals and responsibility distribution
• Overview of cross function activities

5
Objectives of a Scientific presentation:
• Communicate importance of study/theory/technology
• Elaborate analysis, research, experiment etc.
• Convince audience to follow a particular course of action
• Instructional, showing others how to perform a specific task
(For e.g. Laboratory demonstration)

6
Contents and methodology:

• Provide information to listeners for individual thinking and

decision making
• Presented with the help of research/analysis, experiment, theory
etc.
• Informative. Presenting new findings or information
• Subject/Faculty and audience focused

7
Outcomes of Scientific presentation:

• Increase understanding, change perception or help to gain

new skills
• Success is evaluated by the actions/experiments done by
audience from the inputs
• Implementation/updation with the help of to brainstorming

8
Similarities in Sales and Scientific presentations

• Though the purposes and approaches are different, they have some
similarities
• Goal should be clear such that audience understands and remembers
your inputs
• Material/data should be customized for specific audience
• One should engage the audience with question answers and other
interactive approaches

9
Conclusions/Discussions:
• Intention behind sales and scientific presentations is totally different
• Should be audience specific and with clear goal

10