Free

PPT Templates
Insert the Sub Title
of Your Presentation

http://www.free-powerpoint-templates-design.com
Agenda Style
Contents
01 Get a modern PowerPoint Presentation that is beautifully
designed. I hope and I believe that this Template will your Time.

Contents
02 Get a modern PowerPoint Presentation that is beautifully
designed. I hope and I believe that this Template will your Time.

Contents
03 Get a modern PowerPoint Presentation that is beautifully
designed. I hope and I believe that this Template will your Time.

Contents
04 Get a modern PowerPoint Presentation that is beautifully
designed. I hope and I believe that this Template will your Time.
Section Break
Insert the Sub Title of Your Presentation
Meet
Our
Team
Name Here Name Here Name Here
Designer Programmer Manager

You can simply impress your audience and

add a unique zing and appeal to your
Presentations. Easy to change colors,
photos and Text. Get a modern PowerPoint Name Here Name Here Name Here
Presentation that is beautifully designed.
Designer Programmer Manager
 Timeline Style

2015 2017 2019

Content Here Content Here Content Here
Get a modern Get a modern Get a modern
PowerPoint PowerPoint PowerPoint
Presentation that is Presentation that is Presentation that is
beautifully designed beautifully designed beautifully designed

Content Here Content Here Content Here

Get a modern Get a modern Get a modern
PowerPoint PowerPoint PowerPoint
Presentation that is Presentation that is Presentation that is
beautifully designed beautifully designed beautifully designed

2014 2016 2018

We Create
Professional Presentation
80K
Content Here
You can simply impress your
audience and add a unique zing
and appeal to your Presentations.
Easy to change colors, photos and
Text.
Get a modern PowerPoint
Presentation that is beautifully
designed.
Content Here
You can simply impress your
audience and add a unique zing
and appeal to your Presentations.
Easy to change colors, photos and
Text.
 Infographic Style
Your Text Here Your Text Here

Get a modern PowerPoint Get a modern PowerPoint Presentation

Contents
Presentation that is beautifully that is beautifully designed. Easy to
designed. Easy to change colors, Contents change colors, photos and Text.
photos and Text.

Your Text Here Your Text Here

Get a modern PowerPoint Get a modern PowerPoint Presentation

Contents
Presentation that is beautifully Contents that is beautifully designed. Easy to
designed. Easy to change colors, change colors, photos and Text.
photos and Text.

Your Text Here

Get a modern PowerPoint

Presentation that is beautifully Contents
designed. Easy to change colors,
photos and Text.
 Modern Portfolio

PowerPoint Presentation
Presentation

Get a modern PowerPoint Presentation that

is beautifully designed.

You can simply impress your audience and add

a unique zing and appeal to your Presentations.
Easy to change colors, photos and Text. Get a
modern PowerPoint Presentation that is
beautifully designed. I hope and I believe that
this Template will your Time, Money and
Reputation. You can simply impress your
audience and add a unique zing and appeal to
your Presentations.

Modern PowerPoint Presentation

 Infographic Style
Your Text Here
You can simply impress
your audience and add a
unique zing.
Your Text Here
You can simply impress
your audience and add a
unique zing.
Your Text Here
You can simply impress your
audience and add a unique
zing.

Your Text Here

You can simply impress
your audience and add a
unique zing.
Your Text Here
Your Text Here You can simply impress
your audience and add a
You can simply impress
unique zing.
your audience and add a
unique zing.
 Infographic Style
Content Here
You can simply impress your audience
and add a unique zing and appeal to your
Presentations. Easy to change colors,
80%
photos and Text.

Your Content Here

Content Here
You can simply impress your audience
and add a unique zing and appeal to your
Presentations. Easy to change colors,
40% Your Content Here
photos and Text.

Your Content Here

Content Here
You can simply impress your audience
and add a unique zing and appeal to your
Presentations. Easy to change colors,
60%
photos and Text.
 Infographic Style
Your Text Here
You can simply impress your audience and
add a unique zing and appeal to your
Presentations.
Your Text Here
You can simply impress your audience and
add a unique zing and appeal to your
Presentations. Your Text Here
You can simply impress your audience and
add a unique zing and appeal to your
Presentations.
Your Text Here
You can simply impress your audience and
add a unique zing and appeal to your
Presentations. Your Text Here
You can simply impress your audience and
add a unique zing and appeal to your
Presentations.
Your Text Here
You can simply impress your audience and
add a unique zing and appeal to your
Presentations.
We Create
Quality Professional
PPT Presentation

Portfolio Presentation
Get a modern PowerPoint Presentation that is beautifully designed.
 Infographic Style

Your Text Here Your Text Here Your Text Here

You can simply impress your You can simply impress your You can simply impress your
audience and add a unique zing audience and add a unique zing audience and add a unique zing
and appeal to your and appeal to your and appeal to your
Presentations. Presentations. Presentations.

Your Text Here Your Text Here

You can simply impress your You can simply impress your
audience and add a unique zing audience and add a unique zing
and appeal to your and appeal to your
Presentations. Presentations.

Text Here
82%
Your Text Here
You can simply impress your
audience and add a unique zing
and appeal to your Presentations.
Easy to change colors, photos
and Text.
Infographic Style
Text Here
53%
Your Text Here
You can simply impress your
audience and add a unique zing
and appeal to your Presentations.
Easy to change colors, photos
and Text.
Text Here
34%
Your Text Here
You can simply impress your
audience and add a unique zing
and appeal to your Presentations.
Easy to change colors, photos
and Text.
Text Here
57%
Your Text Here
You can simply impress your
audience and add a unique zing
and appeal to your Presentations.
Easy to change colors, photos
and Text.
 Infographic Style
Contents Graph

Contents Graph Example Text : Get a modern PowerPoint Presentation

that is beautifully designed.
Example Text : Get a modern
PowerPoint Presentation that is
beautifully designed. I hope and I Contents Graph
believe that this Template will
your Time, Money and Example Text : Get a modern PowerPoint
Reputation. Easy to change Presentation that is beautifully designed.
colors, photos and Text. Get a
modern PowerPoint
Presentation that is beautifully Contents Graph
designed. I hope and I believe Contents
that this Template will your Time,
Money and Reputation. Easy to
Title Example Text : Get a modern PowerPoint
Presentation that is beautifully designed.
change colors, photos and Text.

Contents Graph

Example Text : Get a modern PowerPoint Presentation

that is beautifully designed.
 We Create
Quality Professional
PPT Presentation
Add Text

Get a modern
PowerPoint
You can simply Presentation that is
impress your audience beautifully designed.
and add a unique zing Easy to change
and appeal to your colors, photos and
Reports and text.
Presentations with our
Templates. I hope and
I believe that this
Template will your Add Text
Time, Money and Get a modern
Reputation. Easy to PowerPoint
change colors, photos Presentation that is
and text. Get a modern beautifully designed.
Easy to change
PowerPoint
colors, photos and
Presentation that is text.
beautifully designed.
 Infographic Style
Your Text Here
Add Text
You can simply impress your audience and add a unique zing and appeal to
Simple your Presentations. Get a modern PowerPoint Presentation that is
PowerPoint beautifully designed. Easy to change colors, photos and Text.
Presentation
Your Text Here
You can simply impress your audience and add a unique zing and appeal to
your Presentations. Get a modern PowerPoint Presentation that is
beautifully designed. Easy to change colors, photos and Text.

Your Text Here

You can simply impress your audience and add a unique zing and appeal to
your Presentations. Get a modern PowerPoint Presentation that is
beautifully designed. Easy to change colors, photos and Text.
Add Text
Your Text Here
Simple
PowerPoint You can simply impress your audience and add a unique zing and appeal to
Presentation your Presentations. Get a modern PowerPoint Presentation that is
beautifully designed. Easy to change colors, photos and Text.
 Impact of brand equity.

 original brands can influence

consumer choice favorably when
customers are deciding between an
original brand and a high-quality
copycat.

Your Text Here

Your Text Here Your Text Here
Get a modern PowerPoint Presentation Get a modern PowerPoint Presentation
that is beautifully designed. I hope and I that is beautifully designed. I hope and I
believe that this Template will your Time. believe that this Template will your Time.
THEORETICAL BACKGROUND AND HYPOTHESES
COPYCAT BRANDS USING SUPERIOR PRODUCT

A copycat brand imitates an original brand in appearance, especially its

1 distinctive perceptual features, such as brand names, logos, packaging,
text or sound, to take full advantage of the latter’s positive associations
and marketing efforts (Van Horen and Pieters, 2012ab).

2 When knowledge about an original brand is activated, favorable

associations with that brand transfer to the copycat, thus improving the
consumer’s evaluation of the copycat (Fazio, 1986).

These attributes, such as the technical specifications of electronics

3 products, ingredients of toothpaste and prices of hotels, are called search
attributes (Nelson, 1970).

4 This research focuses on the potential competition between an original brand

and a copycat that has some superior product attributes

A copycat may claim superior search, experience or credence attributes to

5 the original brand. Search attributes can be considered potential proxies
for product performance
 Original Brands And Identity Cues
Brand identity cues reinforce identity and equity of
established brands, further building trustworthiness,
self-brand connections, brand loyalty and brand
meaning
Brand identity cues reinforce identity and equity of
established brands, further building trustworthiness,
self-brand connections, brand loyalty and brand
meaning

• The relative effect of brand identity cues versus superior

product attributes in the context of consumer choice of
and/or preference for original brands versus copycats
Cue Diagnosticity Theory • The theory contends that extrinsic cues, such as brand
identity cues and advertising messages, are more
diagnostic than intrinsic cues, such as product ingredients,
and therefore are more effective in shaping product
perceptions and consumer choice (Richardson et al., 1994)

• Multiple sources of information are more useful when they

provide corroborating information (Maheswaran, C, 1991,
Cue Consistency Rao, M 1989).
• Attitudes are derived by a straightforward integration of the
value of each cue. When cues are consistent, they are more
likely to be used jointly in evaluations that use information
integration models, such as linear averages (Maheswaran
and Chaiken, 1991).

H1a. Brand identity cues can increase the effectiveness of an original brand in competition against a copycat brand offering superior product attributes.

H1b. Increasing the number of brand identity cues in marketing communications reducesthe original brand’s share loss to a copycat brand offering superior
product attributes.
The Moderating Roles Of Brand, Consumption Context And Consumer
Characteristics

Factors can moderate the effect of brand identity

cues because these factors can affect consumer
perceptions of the credibility, quality and value of
the cues (Erdem, Swait, 1998; Han et al., 2010;
Strizhakova et al., 2008).

These contingents include brand equity,

conspicuous consumption and consumers’
tendency of using brands as status symbols.
 Impact of brand equity
01  0riginal brands can influence consumer choice favorably when custom
ers are deciding between an original brand and a high-quality copycat.

02  Brand identity cues play an important role in consumer decision-making

(Montgomery and Wernerfelt, 1992).

 Brand equity provides a credible signal of product quality for the original
03 brand, reduces consumers’ perceived risk and increases expected utility
(Erdem and Swait, 1998).

04  High-equity brands evoke greater consumer interest, liking and loy

alty motivating consumers to search for and rely more on brand ide
ntity cues in making purchase decisions (Spiggle et al., 2012),

H2 . A higher- (vs lower) equity brand can better withstand share erosion from a copycat brand offering superior
product attributes
 (Impact of Conspicuous
Consumption)
The social utility gained from using a product in a
public context, such as user reputation, image and
social relationship, is contingent on the brand and
its meaning (Thompson and Norton, 2011).
.
Consumers are highly concerned with social
observation and approval of their brand
preferences and experiences (Gosling, 2009;
Thompson and Norton, 2011).
The presence of others, even without
direct interaction, activates personal
concerns about how others will judge
them (Puntoni and Tavassoli, 2007)
.
(Tendency Of Using Brands As
Status Symbols)
That consumers purchase highstatus brands
to enhance and communicate their social
status (Strizhakova et al., 2008)
furthermore, consumers who are more concerned
about social status are less likely to purchase
imitation products because they do not want to be
perceived as cheap or unable to afford more
expensive brands (gainer, 1995).
The more consumers rely on extrinsic cues, such
as brands, in making purchase decisions, the
more likely they are to prefer original brands
(Richardson et al., 1996).
 Infographic Style
Your Text Here
You can simply impress your audience and add
a unique zing and appeal to your Presentations.
Get a modern PowerPoint Presentation that is
beautifully designed.
Add Text
Get a modern PowerPoint Presentation
that is beautifully designed.
Add Text
Get a modern PowerPoint Presentation
that is beautifully designed.
Add Text
Get a modern PowerPoint Presentation
that is beautifully designed.
Your Text Here
You can simply impress your audience and add a
unique zing and appeal to your Presentations. Get
a modern PowerPoint Presentation that is
beautifully designed.
Add Text
Simple Get a modern PowerPoint Presentation
PowerPoint that is beautifully designed.
Add Text
Get a modern PowerPoint Presentation
that is beautifully designed.
Add Text
Get a modern PowerPoint Presentation
that is beautifully designed.
Infographic Style
You can simply impress your
audience and add a unique
zing and appeal to your
Presentations. Easy to
change colors, photos and
Text. Get a modern
PowerPoint Presentation
that is beautifully designed.

Modern Portfolio
Presentation
Simple Images
& Contents

You can simply impress your audience and

add a unique zing and appeal to your
Presentations. Easy to change colors,
photos and Text. Get a modern
PowerPoint Presentation that is beautifully
designed.
Graphic Infographic
Presentation

65%
You can simply impress your audience and add
a unique zing and appeal to your Presentations.
Easy to change colors, photos and Text.
You can simply impress your audience and add a unique zing and
appeal to your Presentations. Get a modern PowerPoint Presentation
that is beautifully designed. Easy to change colors, photos and Text. I
hope and I believe that this Template will your Time, Money and
Reputation.

Content Here Content Here Content Here

You can simply You can simply You can simply
impress your impress your impress your
audience and add audience and add audience and add
a unique zing. I a unique zing. I a unique zing. I
hope and I hope and I hope and I
believe that this believe that this believe that this
Template will your Template will your Template will your
Time, Money and Time, Money and Time, Money and
Reputation. Easy Reputation. Easy Reputation. Easy
to change colors, to change colors, to change colors,
photos and Text. photos and Text. photos and Text.
 Infographic Style
Contents Here
Get a modern PowerPoint Presentation that is
beautifully designed. I hope and I believe that this
Template will your Time, Money and Reputation. Easy
to change colors, photos.

Contents Here Contents Here

Get a modern PowerPoint Presentation that is Get a modern PowerPoint Presentation that is
beautifully designed. I hope and I believe that this beautifully designed. I hope and I believe that this
Template will your Time, Money and Reputation. Easy Template will your Time, Money and Reputation. Easy
to change colors, photos. to change colors, photos.

Contents Here
Get a modern PowerPoint Presentation that is
beautifully designed. I hope and I believe that this
Template will your Time, Money and Reputation. Easy
to change colors, photos.
Simple
Portfolio
Presentation
Designed

Get a modern PowerPoint Presentation that is

beautifully designed. Easy to change colors, photos
and Text. You can simply impress your audience and
add a unique zing and appeal to your Presentations. I
hope and I believe that this Template will your Time,
Money and Reputation.
 Infographic Style

Contents Contents Contents Contents

Contents Title Contents Title Contents Title Contents Title

Text Here Text Here Text Here Text Here

Contents Title Contents Title Contents Title Contents Title

Text Here Text Here Text Here Text Here

$150 $100 $80 $50

Contents Contents Contents Contents
 Infographic Style

Your Text Here

Example Text :
Your Text Here I hope and I believe that this

Example Text :
Template will your Time,
Money and Reputation.
E
I hope and I believe that Option
this Template will your Time,
Money and Reputation.
D
Option
C Your Text Here
Option
Example Text :
B Your Text Here I hope and I believe that this
Option Template will your Time,
Example Text : Money and Reputation.
A Your Text Here I hope and I believe that this
Option Template will your Time,
Example Text : Money and Reputation.
I hope and I believe that this
Template will your Time,
Money and Reputation.
 SIMPLE
PORTFOLIO
PRESENTATION

You can simply impress your audience and add a

unique zing and appeal to your Presentations. Easy to
change colors, photos and Text. Get a modern
PowerPoint Presentation that is beautifully designed.
 Infographic Style
01 02 03 04 05

Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Get a modern Get a modern Get a modern Get a modern Get a modern
PowerPoint PowerPoint PowerPoint PowerPoint PowerPoint
Presentation that is Presentation that is Presentation that is Presentation that is Presentation that is
beautifully beautifully beautifully beautifully beautifully
designed. designed. designed. designed. designed.

D
D
D
 Infographic Style
Your Text Here
You can simply impress your audience 01
and add a unique zing and appeal to
your Presentations. Easy to change
colors, photos and Text.
Your Text Here
You can simply impress your audience
and add a unique zing and appeal to
your Presentations. Easy to change 03
colors, photos and Text.
Your Text Here
02 You can simply impress your audience
and add a unique zing and appeal to
your Presentations. Easy to change
colors, photos and Text.
S W
O T Your Text Here
You can simply impress your audience
and add a unique zing and appeal to
04 your Presentations. Easy to change
colors, photos and Text.
Simple
Images &
Contents
Get a modern
PowerPoint
Presentation that is
You can simply impress beautifully designed. I
your audience and add a hope and I believe that
this Template will your
unique zing and appeal to
Time, Money and
your Presentations. Easy Reputation. You can
to change colors, photos simply impress your
and Text. audience and add a
unique zing and appeal
to your Presentations.
Easy to change colors,
photos and Text.
Infographic Style
You can simply impress your audience and add a unique zing
and appeal to your Presentations. I hope and I believe that this
Template will your Time, Money and Reputation. Get a modern
PowerPoint Presentation that is beautifully designed.

Example Text : Get a modern PowerPoint Presentation that is

1 beautifully designed. I believe that this Template will your Time.

Example Text : Get a modern PowerPoint Presentation that is

2 beautifully designed. I believe that this Template will your Time.

Example Text : Get a modern PowerPoint Presentation that is

3 beautifully designed. I believe that this Template will your Time.

Example Text : Get a modern PowerPoint Presentation that is

4 beautifully designed. I believe that this Template will your Time.
 Infographic Style
Contents Title
You can simply impress your audience and add a unique zing and appeal to your

50% Presentations. Easy to change colors, photos and Text. Get a modern PowerPoint
Presentation that is beautifully designed. I hope and I believe that this Template
will your Time, Money and Reputation.
Your Text Here

You can simply impress your audience and add a unique zing and appeal to your Presentations.
Easy to change colors, photos and Text. Get a modern PowerPoint Presentation that is beautifully
designed. You can simply impress your audience and add a unique zing and appeal to your
Presentations. Easy to change colors, photos and Text 50%
9000
8000
7000
6000
5000
18%
4000
3000
2000
1000 Your Text Here
0
Item 1 Item 2 Item 3 Item 4 Item 5 Item 6 Item 7
 We Create
Quality Professional
PPT Presentation
Portfolio
Presentation
You can simply impress your audience and add a
unique zing and appeal to your Presentations. I hope
and I believe that this Template will your Time, Money
and Reputation.

You can simply impress your audience and add a

unique zing and appeal to your Presentations. I hope
and I believe that this Template will your Time, Money
and Reputation.
 Infographic Style

original brands You can simply impress You can simply impress You can simply impress
can influence your audience and add a your audience and add a your audience and add a
consumer choice unique zing unique zing unique zing

favorably when
customers are Add Text Add Text Add Text
deciding between
an original brand
and a high-quality
copycat.

Add Text
Your Text Here
Easy to change
You can simply impress your audience and add
colors, photos
a unique zing and appeal to your Presentations.
and Text.
Easy to change colors, photos and Text.
 Infographic Style

Infographic Style
PowerPoint PowerPoint PowerPoint
Presentation Presentation Presentation

PowerPoint PowerPoint PowerPoint

Presentation Presentation Presentation

You can simply impress your audience and add a unique zing and appeal to your Presentations.
 Simple
Portfolio
Presentation

Text Here Text Here Text Here

You can simply impress You can simply impress You can simply impress
your audience and add a your audience and add a your audience and add a
unique zing and appeal unique zing and appeal unique zing and appeal
to your Presentations. to your Presentations. to your Presentations.
Easy to change colors, Easy to change colors, Easy to change colors,
photos and Text. photos and Text. photos and Text.
 Infographic Style

01 02 03 04
Your Text Here Your Text Here Your Text Here Your Text Here
You can simply impress You can simply impress You can simply impress You can simply impress
your audience and add a your audience and add a your audience and add a your audience and add a
unique zing and appeal to unique zing and appeal to unique zing and appeal to unique zing and appeal to
your Presentations. your Presentations. your Presentations. your Presentations.
 Infographic Style
1. Contents Here A
You can simply impress your audience and add a unique zing and
appeal to your Presentations. Easy to change colors, photos and Text.
Text A

2. Contents Here B
You can simply impress your audience and add a unique zing and
appeal to your Presentations. Easy to change colors, photos and Text.
Text B

3. Contents Here C
You can simply impress your audience and add a unique zing and
appeal to your Presentations. Easy to change colors, photos and Text.
Text C

4. Contents Here D
You can simply impress your audience and add a unique zing and
appeal to your Presentations. Easy to change colors, photos and Text.
Text D
Simple Portfolio
Presentation
Easy to change colors, photos and Text.

Get a modern PowerPoint Presentation that is beautifully designed. Easy to change

colors, photos and Text. You can simply impress your audience and add a unique zing
and appeal to your Presentations. I believe that this Template will your Time, Money and
Reputation. Get a modern PowerPoint Presentation that is beautifully designed. Easy to
change colors, photos and Text. Get a modern PowerPoint Presentation that is
beautifully designed.

You can simply impress your audience and add a unique zing and appeal to your
Presentations. I believe that this Template will your Time, Money and Reputation.

Your Text Here Your Text Here

Get a modern PowerPoint Get a modern PowerPoint
Presentation that is beautifully Presentation that is beautifully
designed. designed.
 Your Text Here Your Text Here
Two Column You can simply impress
your audience and add a
You can simply impress
your audience and add a

Style unique zing and appeal to

your Presentations. Easy
to change colors, photos
and Text. I hope and I
unique zing and appeal to
your Presentations. Easy
to change colors, photos
and Text. I hope and I
believe that this Template believe that this Template
will your Time, Money will your Time, Money
and Reputation. Get a and Reputation. Get a
modern PowerPoint modern PowerPoint
Presentation that is Presentation that is
beautifully designed. beautifully designed.
Easy to change colors, Easy to change colors,
photos and Text. You can photos and Text. You can
simply impress your simply impress your
audience and add a audience and add a
unique zing and appeal to unique zing and appeal to
your Presentations. your Presentations.

You can simply impress your audience

and add a unique zing and appeal to
your Presentations.
One Column Your Text Here
Get a modern PowerPoint Presentation that is beautifully
designed.

Style You can simply impress your audience and add a unique zing and
appeal to your Presentations. I hope and I believe that this
Template will your Time, Money and Reputation. You can simply
impress your audience and add a unique zing and appeal to your
Presentations. You can simply impress your audience and add a
unique zing and appeal to your Presentations. You can simply
impress your audience and add a unique zing and appeal to your
Presentations. I hope and I believe that this Template will your
Time, Money and Reputation.

I hope and I believe that this Template will your Time, Money and
Reputation. You can simply impress your audience and add a
unique zing and appeal to your Presentations.

Get a modern PowerPoint Presentation that is beautifully

designed.

You can simply impress your audience

and add a unique zing and appeal to
your Presentations.
 Thank You
Insert the Sub Title of Your Presentation
 Shapes IMAGES

D
D
D
 Fully Editable Icon Sets: A
You can Resize without
losing quality
You can Change Fill
Color &
Line Color

FREE
PPT
TEMPLATES
www.allppt.com
 Fully Editable Icon Sets: B
You can Resize without
losing quality
You can Change Fill
Color &
Line Color

FREE
PPT
TEMPLATES
www.allppt.com
 Fully Editable Icon Sets: C
You can Resize without
losing quality
You can Change Fill
Color &
Line Color

FREE
PPT
TEMPLATES
www.allppt.com