SWOT AND PESTEL

ANALYSIS
CONTENTS
 Emirates- The beginning

 SWOT Analysis

 Strategic Analysis

 PESTEL Analysis

 Suggestions

 Conclusion

 References
 ABOUT EMIRATES

 The Emirates story started in 1985 with the launch of 2 aircrafts,

the Airbus 300 B4 and the Boeing 737.
 Today Emirates stands on the 4th position out of all the airline
companies in the world, offering customers comforts at its best.
 Wholly owned by the government of Dubai directly under the
investment corporation of Dubai.
STRENGTHS

 Advantage of size

 Strong growth and world class infrastructure

 Local government support

 Strong financial position

 Premium position in the market

 Employee diversification
 z
WEAKNESS

 Does not cater a lot of places in the US

 Does not cater to middle class and budget

travelers
 Highly priced tickets compared to competitors

 Dependence on the local government

 OPPORTUNITIES

 Tapping into more markets

 Increasing demand for air transportation

 Budget travelers
 THREATS

 Competitors - Gulf Air, Qatar Airways, Etihad, Turkish Airways

and many more
 Rising fuel costs

 Low cost carriers- Air Arabia, Jazeera Airways

 Conflicts in the Middle East and Global terror threats

 z
STATEGIC ANALYSIS
STRENGTH- OPPORTUNITIES
WEAKNESS – OPPORTUNITIES

NETWORK OF OPERATION
BUSINESS PARADOX
SCOPE FOR EXPANSION

SWOT

STRENGTH- THREAT
WEAKNESS- THREAT
UAE THE HUB
THE GLOBAL INSIDER SEGMENTATION
 z

POLITICAL

 Global security concerns.

 War, taxation policies etc.

 Airline a sensitive industry.

 ECONOMICAL

 Advantage of low oil price.

 Revenues collected in several different

currencies.
 Sophisticated Airports.
z

SOCIAL

 World population

 Rise in income

 Demand and tastes of people

 Social obligation
z

TECHNOLOGICAL

 Passenger support systems and functions

 Entertainment facilities

 Latest trends

 E-booking system safety

 ENVIRONMENTAL

 Weather conditions

 No issues in home country

 Development of bio fuels to reduce environmental

impact
 z

LEGAL

 Ban on carrying electronic devices to USA bound

flights
 Ensure safe and secure journey for the passengers

 Attempt to restrict gulf carriers into the country

z

SUGGESTIONS

 The idea of introducing a subsidiary airline could be

an opportunity worth exploring
 Induction of narrow bodied aircrafts in the fleet can
help Emirates can fly to routes with lesser demand
and compete efficiently.
Summary
z

 SWOT
 S: Larger fleet size
 W: Highly priced tickets
 O: Increasing demand
 T: Low cost carriers
 PESTEL
 P: Sensitive industry
 E: Advantage of low oil price
 S: Increased standard of living
 T: Advanced entertainment facilities
 E: Weather conditions
 L: Comply with international law enforcement agencies like
INTERPOL.
z

REFERENCES
 https://www.howandwhat.net/emirates-swot-swot-analysis-emirates-airline/
 https://businessteacher.org.uk/pestel/emirates.php
 http://marketingdawn.com/pestle-analysis-of-emirates-airlines/
 https://www.swotandpestle.com/emirates/
 http://freepestelanalysis.com/pestle-pestel-analysis-of-emirates-airlines/
 https://www.emirates.com/in/english/about-us/history.aspx
 https://www.google.com/amp/m.gulfnews.com/amp/business/aviation/rising-
oil-prices-stronger-dollar-a-double-whammy-for-emirates-1.2231419
 https://www.iata.org/pressroom/pr/Pages/2017-10-24-01.aspx
z

THANK YOU!!
PURNIMA MA’AM
THANKYOU FOR FLYING WITH
EMIRATES AIRLINES