TYPES OF

ADVERTISING
PRESENTED BY
ABORDO, Alyssa Mae
MANUALES, Julaica
OCAMPO, Alliah
TOPICS TO BE DISCUSSED
I. Outdoor Advertising
II. Augmented Reality
Advertising
III. LED Display
2
 1.
OUTDOOR
ADVERTISING
What is Outdoor
Advertising?
▹ Also called out-of-home (OOH)
advertising. 4

▹ Any ad you find outside of home.

▹ Focused on marketing to “on-the-
go” consumers.
▹ A less cluttered environment for
advertisers.
Application of Outdoor
Advertising
▹ Billboards
▹ Transit 5

▹ Street furniture
▹ Cinema advertising
Billboards 6
Transit 7
Street
Furniture 8
Cinema
Advertising 9
Benefits or Advantages
▹ Helps advertisers find the
consumers when they are
occupied outdoors where they are 10

usually receptive to advertising.

▹ It is accessible, measurable, and
effective.
▹ Less intrusive than ads in digital
devices.
Benefits or Advantages
▹ Costs cheaper than other forms
of media.
11
▹ Advertisers can target a specific
mass audience that they can’t
reach.
▹ One of the most memorable
media.
It is one of the
most memorable 12

forms of media.
Mac Graphics
Carranz is the
leading OOH 13

Advertising
company in the
Philippines.
PH based
implemen-
tations of 14

OOH
Advertising
OOH Advertising
in the 15

Philippines
REFERENCES
OUTDOOR ADVERTISING
▹ Sesto, G., (2018). “What Is Outdoor Advertising and Why Is It Important?”
Retrieved from https://dashtwo.com/blog/what-is-outdoor-advertising-and-
why-is-it-important/
▹ (2012). Outdoor Media Center, "The Customer Journey”. Retrieved from
https://www.emcoutdoor.com/why_outdoor.htm
16
▹ IMAGES
(p.6)
￭ https://streetmediagroup.com/billboard-art-gallery/
￭ https://www.youtube.com/watch?v=FdCu2meZM_k
￭ https://www.digitalsignageconnection.com/commercial-properties-
leveraging-digital-billboards-increase-values
(p.7)
￭ https://www.londonbusadvertising.com/bus-wraps/
￭ http://www.telex.co.in/taxi-advertising.html
￭ https://www.mockupworld.co/free/london-subway-advertising-
display-mockup/
REFERENCES
OUTDOOR ADVERTISING
▹ IMAGES
(p.8)
￭ https://www.outdooradsonline.com/kiosks
￭ https://list25.com/25-incredibly-creative-bench-ads/
￭ http://www.lamar.com/Products/Shelter
(p.9)
17
￭ http://www.innovativeshorts.com/cinema-advertising
￭ http://aiwmediagroup.com/services/cinema-advertising/
(p.13)
￭ https://scala.com/digital-signage-industry/dooh-outdoor/
￭ http://outdoorasia.com.ph/
￭ http://www.outdoor.ph/2016/01/bench-creatives-get-it-right-in-its-
use.html

▹ VIDEOS
￭ https://www.youtube.com/watch?v=y59d_bc2vTY
 2.
AUGMENTED
REALITY
ADVERTISING
What is Augmented
Reality Advertising?
▹ Also known as AR Advertising
▹ Augmented reality ads are 19

immersive.
▹ Engaging customer with a brand.
▹ More engaging and cost-
effective form of advertisement.
Application of Augmented
Reality Advertising
▹ 3D Viewers
▹ Game Apps 20

▹ GPS
3D Viewers 21
Game Apps 22
GPS 23
Benefits or Advantages
▹ The Augmented reality
technology is a bit unique; a bit
different (at least up till now). 24

▹ Augmented reality helps in three-

dimensional thinking.
▹ Augmented reality helps in
content personalization.
Benefits or Advantages
▹ The ”viral” factor associated with
augmented reality gives it an edge
over the others. 25

▹ Augmented reality can help

customers experience products in an
e-commerce setting.
▹ Augmented reality can help to make
the viewing experience memorable
to the audience.
AR Advertising
26
Diorama
Experience of the
Philippine History
Other Examples
of
27

AR Advertising in
Philippines
PH based
implemen-
tations of 28

AR
Advertising
Globe GoShop 29

AR Advertising
in the Philippines
 Marketing Insights
▹ AR may not make sense for everyone, but
nowadays companies across industries stand
to benefit from adding the technology to their 30

content marketing mixes. In a world where

we’re all lying for each other’s attention, AR
grabs a hold and doesn’t let go. From the
basic to the bizarre, the entertaining to
enlightening, these virtual experiences have
the potential to engage audiences in new and
exciting ways that they’re curious to explore.
NOTES
REFERENCES
AUGMENTED REALITY ADVERTISING
Gleb, B., (2017). How Augmented Reality Makes Advertising Interactive .Retrieved
from https://rubygarage.org/blog/augmented-reality-in-advertising

(2017). 6 of the Best Advantages of Using Augmented Reality in Business Advertising.

Retrieved from https://www.business2community.com/tech-gadgets/6-best-
31
advantages-using-augmented-reality-business-advertising-01937379

https://www.slideserve.com/Qwentic/augmented-reality-advertising
REFERENCES
AUGMENTED REALITY ADVERTISING
▹ IMAGES
(p.37)
￭ https://www.newgenapps.com/blog/augmented-reality-apps-ar-
examples-success
￭ https://www.scoop.it/topic/3d-visualisation
￭ https://pocketnow.com/google-prototypes-webpage-building- 32
with-webxr-for-mixed-reality-integration
(p.38)
￭ https://www.londonbusadvertising.com/bus-wraps/
￭ http://www.telex.co.in/taxi-advertising.html
￭ https://www.mockupworld.co/free/london-subway-advertising-
display-mockup/
REFERENCES
AUGMENTED REALITY ADVERTISING
▹ IMAGES
(p.42)
￭ https://www.concettolabs.com/blog/15-best-augmented-reality-
games-2018-for-android-and-ios/
￭ https://www.guidingtech.com/69854/apple-ar-technology-facetime-
iphone-8/
33
￭ https://www.pinterest.ph/ccfsheffield/games/
(p.43)
￭ https://www.engadget.com/2010/05/20/wikitude-drive-ar-nav-app-
beta-announced-available-in-android-m/
￭ https://www.spar3d.com/news/software/phiar-ar-combines-ar-and-
ai-to-improve-automotive-gps-navigation/
￭ https://www.motor-talk.de/videos/panasonic-next-generation-
augmented-reality-head-up-display-v4794857.html
VIDEOS
￭ https://www.youtube.com/watch?v=fwmmWgc5i3I
LED Display 34

Advertising
LED display Advertising

▹ Advertising that can be done through using

large LED screens for branding or product
promotions. 35

▹ Now a day’s LED display advertising is also

becoming quite popular which also being
used in many areas such as exhibition,
conference, stage effect and other high end
display.
LED Display

▹ is a flat panel display, which uses

an array of light-emitting diodes 36
as pixels for a video display.
▹ LED means Light Emitting Diodes
Flat-Panel Display
are electronic viewing technologies
used to enable people to see content
(still images, moving images, text, or 37

other visual material) in a range of

entertainment, consumer
electronics, personal computer, and
mobile devices, and many types of
medical, transportation and industrial
equipment
LED Display Advertising
for business Application
▹ Good for Applying in business promotions
because they offer bright and attention-
grabbing displays.
▹ catching the eyes of the passersby and even 38

the ones driving through.

▹ You can install LED screens, moving signs
and video walls in public places such as
leisure complexes and shopping malls. By
selling advertising or messaging space you
can help fund the installation of the display.
Source: https://medium.com/@mokshp212/5-uses-of-outdoor-led-
screen-for-promotions-2cadc8a6a983
LED Display for light
Application

▹ LED Displays are used in most of the general

lighting applications. From billboards, signs
and spotlights to stadium, retail and vehicle 39

lighting.

Source:
https://www.futureelectronics.com/c/.../optoelectronics--led-segment-
displays
Advantages/Benefits of 40

LED Display Advertising

Bright, Vivid, Attention-
Grabbing Displays

▹ is its attention-grabbing
capabilities and perfect for any 41
type of event from festivals

Source:
https://insaneimpact.com/7-advantages-led-advertising-display-screen/
OPERATIONAL FROM
ANYWHERE

▹ it can be operated remotely with

just a simple wi-fi connection. 42

▹ It can control any number of

billboards with just a few clicks of
mouse.

Source:
https://insaneimpact.com/7-advantages-led-advertising-display-screen/
Complete Control of Your
Message

▹ you have complete control of your

message. 43

Source:
https://insaneimpact.com/7-advantages-led-advertising-display-screen/
Low Maintenance & High
Durability

▹ Digital billboards require low

maintenance and are highly 44
resistant to damage.

Source:
https://insaneimpact.com/7-advantages-led-advertising-display-screen/
Higher ROI on Out-of-
Home Advertising

▹ With a digital billboard, there are

essentially zero production costs, 45
as it can all be created on a
computer and uploaded instantly
to the LED software program.

Source:
https://insaneimpact.com/7-advantages-led-advertising-display-screen/
Create Attractions to
potential Audiences

▹ The motive is to attract the

potential audience towards your 46
promotional banner and nothing is
better than the outdoor LED
screens

▹ Source: https://medium.com/@mokshp212/5-uses-of-outdoor-
led-screen-for-promotions-2cadc8a6a983
LED Display Examples

47
LED Display Examples

48
LED Display Examples

49
LED Display Examples

50
LED Display Implementation
in the Philippines
COCA-COLA
Company used the
LED Display
Advertising for
their Business
Promotions
Unique Content
Opportunities

▹ LED advertising screens present

unique video content 52
opportunities, in that you can
display specific content at
designated times.

Source:
https://insaneimpact.com/7-advantages-led-advertising-display-screen/
MARKETING INSIGHTS
▹ LED Display Advertising can bring different
opportunities and strength mostly to the
marketers. Since LED Display Marketing is
technological base strategies, it is famous 53

and easily caught the attentions of the

potential audiences that will become your
customers. It is always in trends which fits to
the generations now (technology inventions
mostly matters) and easily engage to the
people.
REFERENCES FOR THE
CONTENT
Sources:
▹ https://insaneimpact.com/7-advantages-led-
advertising-display-screen/
▹ https://medium.com/@mokshp212/5-uses-of-
outdoor-led-screen-for-promotions- 54
2cadc8a6a983
▹ https://medium.com/@mokshp212/5-uses-of-
outdoor-led-screen-for-promotions-
2cadc8a6a983
▹ https://www.futureelectronics.com/c/.../optoelec
tronics--led-segment-displays
▹ https://medium.com/@sofiacomas/significant-
benefits-of-using-led-advertising-screens-
1f83b32e679f
Photos and Videos References for
LED Display examples
▹ https://www.alibaba.com/product-detail/maxv-outdoor-full-color-
huge-big_60741268810.html
▹ http://jsp-entertainment.com/?redirect=false
▹ https://www.signify.com/b-dam/b2b-
li/en_AA/company/news/news/2018/ningbo-zhongshan-
road/philips-lighting-illuminates-ningbo-zhongshan-road-close- 55
up.jpg
▹ https://www.watchfiresigns.com/industries/digital-
outdoor/digital-outdoor-advertising/

▹ https://youtu.be/g4myrmBBYw4
▹ https://www.youtube.com/watch?v=7AQgGLlNjBI
▹ https://youtu.be/U61sXwX7sTQ
▹ Google drive Sharable link:
▹ https://drive.google.com/open?id=1d1pftGyxOGNsQWO5OB3ckklBv7
yHuoaQ