EVALUATIO

N AND
CONTROL
 LEARNING OBJECTIVES
1. Understand the meaning of Strategic Control

2. Identify and enumerate the Steps in the

Strategic Control Process; and

3. Know the different Modes of Corrective Action

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 STRATEGIC CONTROL
- focuses on the evaluation of
strategies implemented, if they have
resulted on what was planned

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STRATEGIC CONTROL
• Schreyogg and Steinman
• critical evaluation of plans, activities and
end results which form a basis for
future action
• strategic control process model

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 STRATEGIC CONTROL
PROCESS MODEL
1. Premise control

2. Implementation Control

3. Strategic Surveillance

4. Pearce and Robinson (2003) -

Special alert control
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1st STEP: PREMISE
CONTROL

To check whether the premises set at

the beginning of the planning and
implementation process are still in place.

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2nd STEP:
IMPLEMENTATION
CONTROL
To monitor the overall strategy
vis-à-vis the results associated
with the steps in the
implementation of the over all
strategy.
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2nd STEP:
IMPLEMENTATION
CONTROL
Continuous basis
• 2 approaches
1. monitoring of strategic programs
2. review of significant highlights in
the development of a particular
program

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3rd STEP: STRATEGIC
SURVEILLANCE

This focused on monitoring a broad

range of events, both external and
internal that is likely to affect or
pose a great impact on the firm's
strategy.

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SPECIAL ALERT
CONTROL
• An additional step theorized by
Pearce and Robinson.

• Fast yet thorough monitoring of

strategies on the grounds of
sudden or unexpected events.

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Control: Six stages of
feedback
• Find out what to control.
• Come up with control standards.
• Measure performance.
• Compare actual performance to standards.
• Determine the reasons for the deviation.
• Take necessary corrections.

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 Modes of Corrective
Action
1. Normal Mode

2. Crash Mode

3. Preplanned Crisis Mode

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 CHARACTERISTICS OF A
GOOD EVALUATION
 TOO costly
 TOO cheap
 TOO much information
 TOO little information

 Consonance with firm’s objective

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STRATEGIC CONTROL
SHOULD project a TRUE PICTURE of
what is REALLY happening in the
company subject to environmental
conditions

SHOULD be action-oriented – work

HAND IN HAND
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 Thank You 

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