CONSUMER SATISFACTION

TOWARDS ANDROID AND IOS

Prepared By:
Dip Zalavadiya
Prashant Parakhiya
INTRODUCTION
Android IOS

Developer Google Apple Inc.

Initial release September 23, 2008 July 29, 2007

Source model Open source Closed, with open source models

Easy media transfer depends on model with desktop application

Available on Many phones and tablets, including iPod Touch, iPhone, iPad, Apple TV
Kindle Fire(modified android), LG, (2nd and 3rd generation)
HTC, Samsung, Sony, Motorola,
Nexus, and others. Also, Google
Glasses
Messaging Google Hangouts iMessage

Video chat Google Hangouts Facetime

App store Google Play – 1,000,000+ apps. Apple app store – 1,000,000+ apps
Other app stores like Getjar also
distribute Android apps. (unconfirmed
".APKs")

Internet browsing Google Chrome (or Android Browser Mobile Safari (Other browsers are
on older versions; other browsers are available)
available)
Maps Google Maps Apple maps

Available language(s) 32 34

Device manufacturer Google, LG, Samsung, HTC, Sony, Apple inc

ASUS, Motorola, and many more

Latest version Android 6.0 (marshmallow) IOS 9

LITERATURE REVIEW
 Uddin, MohammedBelal; Akhter, Bilkis May 2012 his
study seeks to explore customer satisfaction and its
influencing factors of the mobile phone operation industry
in India. Data were collected through a questionnaire
survey from a diversified representative sample. An
iterated factor analysis with principal component analysis
(PCA) and structural equation modeling (SEM) including
measurement model and structural model were applied to
analyze data.

 By Michael Oleaga Posted: Jun 13, 2013:- A new survey

shows Apple and Android users are very loyal to their
respective smartphones.
 According to Retrovo's Gadgetology Report, Android and Apple
owners were "satisfied" with their phones and would not change
to another device when they plan to change smartphones.

 Starting with Android owners, 63 percent surveyed said they will

maintain with getting an Android device when buying their next
phone, a comfortable lead against the 23 percent stating they
would jump onto the iPhone boat. Of the Android owners, 12
percent would rather be "undecided" compared to one percent for
Microsoft's Windows Phone platform.

 Android and iOS are very similar. They both are based hugely on
their massive application support and media. Digging beyond the
skin and deep into the guts of the operating systems, they begin
to differ some, but for what most of the people purchasing them
are going to use them for, they will serve the exact same purpose.
MAJOR COMPETITORS OF OPERATING INDUSTRY

 Blackberry OS:-
Blackberry OS is the property of RIM (Research In
Motion) and was first released in 1999. RIM has
developed this operating system for its Blackberry
line of smartphones. Blackberry is much different
from other operating systems. The interface style, as
well as the Smartphone design, is also different
having a trackball for moving on the menu and a
qwerty keyboard.
Like Apple, Blackberry OS is a close source OS and is
not available for any other manufacturer. Currently,
the latest release of this operating system is
Blackberry OS 7.1 which was introduced in May 2011
and is used in Blackberry Bold 9930. It is a very
reliable OS and is immune to almost all the viruses.
Windows OS:-
All of you will be familiar with Windows OS because it is used in
computers all over the world. Windows OS has also been used in
mobile phones, but normal mobile phone users find it a bit
difficult to operate it but at the same time it was very popular
among people who were used to it.

This was the case until Nokia and Microsoft joined hands to work
together. The latest Windows release by Microsoft is known as
Windows 10 which has gained immense popularity among all
kind of users. With its colorful and user-friendly interface, it has
given Windows OS a new life and is currently in demand all over
the world. Another reason behind its success is that this latest OS
is used in very powerful devices made by Nokia. The computer
like look has totally vanished from the windows phones with the
release of Windows 10. Samsung and HTC also released some
Windows-based phones, but they could not many places in the
market.
Bada:-
Like others, Samsung also owns an operating system
that is known as BADA. It is designed for mid-range
and high-end smartphones. Bada is a quiet user-
friendly and efficient operating system, much like
Android, but unfortunately Samsung did not use Bada
on a large scale for unknown reasons.

The latest version Bada 2.0.5 was released on March

15th, 2012. There are only three phones that are
operating on Bada. These three smartphones are
Samsung Wave, Samsung Wave 2 and Samsung Wave
3. I believe that Bada would have achieved much
greater success if Samsung had promoted it properly.
PROBLEM STATEMENT
Present days…….
 Everyone using the android mobile and IPhone
also. Some people using their mobile only for
uses, while some person using mobile for status,
others are using for enjoyment with latest
technology. The android and IPhone made the
whole world in the hands of the people. The trend
of Android and IPhone mobile is very much on
high.
 So, To know the Exact satisfaction of consumer
towards these mobile system we had done the
survey on it.
OBJECTIVE
 To Find out the most popular features liked by the consumers for
Android and IOS Operating System.
 To Find out the limitation and problems faced by the consumers
for both the Operating System.
 To Study Consumer Satisfaction of Android and IOS on the
following basis:
 Overall Performance
 Application
 Games
 Multitasking
 User Interface
 Upgradation
RESEARCH METHODOLOGY
 SAMPLING METHOD
In this project the Sampling method used is
Judgemental research design.

 SAMPLE SIZE
A Structured Questionnaire was used as the
Research Instrument. The sample size was 150.

 DATA COLLECTION
PRIMARY DATA:
A Structured Questionnaire was used as a way to
collect Primary Data in this Project Work.
SECONDARY DATA:
The main source of collecting secondary data in this
project is Internet.
ANALYSIS
 Age group:

 From the above pie-chart, out of the total 150 respondents the
47% of the respondents are between 16-25 year.
 32% of the respondents are between 26-35 year.
 Occupation:

 From the above pie-chart, it shows the 59% of the respondents

are student
 20% of the respondents are employees & 15% of the
respondents are service men.
 Gender:

 From the above pie-chart, it shows the 71% of the

respondents are Male.
 And 29% of the respondents are Female.
 Which mobile operating system are you
using?

 From the above pie-chart, it shows the 52% of the

respondents are using Android mobile operating system.
 And 33% of the respondents are using Ios mobile operating
system and remaining are using other mobile operating
system.
 Which mobile operating system is good to
use?

 From the above pie-chart, it shows the 53% of the

respondents are prefer to Android operating system.
 And 35% of the respondents are prefer to Ios operating
system.
 Overall Performance of Android and Ios
Operating System.
50
45 43.3
40
35.3
35
30 28.7
26.7
25
20 18.7
13.3
15 12.7 12 Android
10 Ios
4.7 4.7
5
0
 Rating of Android and Ios OS on different
aspects (User Interface)
40
34.7
35

30 29.3
25.3 26
24.7 24
25

20 Android
16 Ios
15
10
10
6
5 4

0
Excellent Good Neutral Bad Very Bad
 Rating of Android and Ios OS on different
aspects. (Multi-Tasking)

40
34.7
35
30
30 28.7 29.3

25 24

20 19.3 Android
Ios
15 12.7 12
10
5.3
5 4

0
Excellent Good Neutral Bad Very Bad
 Rating of Android and Ios OS on different
aspects ( Games)

45

40 38.7
36
35 32.7 33.3
30

25
Android
20 18.7
Ios
14.7
15 12.7
10
5.3
5 4 4

0
Excellent Good Neutral Bad Very Bad
 Rating of Android and Ios OS on different
aspects (Applications)

45

40 39.3

35
31.3
30
27.3 26.7
25
20.7 Android
20 19.3
16.7 Ios
15

10 9.3
5.3
5 4

0
Excellent Good Neutral Bad Very Bad
 Rating of Android and Ios OS on different
aspects(Upgradation)

40
37.3
35.3
35 33.3

30
27.3
25 24

20 Android
15.3 Ios
15

10 9.3
8
6
5 4

0
Excellent Good Neutral Bad Very Bad
 Best Features of Android Operating System.

 In our total no. of 150 respondents, there are 27%

respondents like to Android Market is the best feature of
the Android operating system.
 Best Features of Ios Operating System.

 In our total no. of 150 respondents, there are 30%

respondents like to IOS application is the best feature of the
IOS operating system.
FINDINGS
 According to our survey, it shows that maximum respondents are using
Android operating system while only 32% of the respondents are using
Ios operating system.
 According to the survey respondents have an satisfying experience with
overall performance of android operating system while, moderate
experience with Ios operating system.
 In terms of user interface, maximum respondents have an good
experience with android OS while, respondents has moderate experience
in Ios OS.
 In terms of multi-tasking, maximum respondents have an moderate
experience with android and Ios operating system.
 In terms of games, maximum respondents have an good experience with
android OS while, in Ios OS respondents has bad experience.
 In terms of applications, maximum respondents have an good experience
with android OS while, it has an bad experience with Ios OS.
 In terms of upgradation, maximum respondents have an good experience
with android OS while it has an bad experience with Ios OS.
 According to the survey, Android Market is the best feature of Android
operating system while Ios applications is the best feature of Ios
operating system.
SUGGESTIONS
 According to the survey we would suggest that the
android should work more on the home screen
customization for the better result.
 We also suggest that the Ios operating system should
give some of the popular games as free downloads.
 Ios operating system should also give as free
applications which they are charging extra money
from the consumers.
 Android operating system should also improve more
on the multi-tasking for the better satisfaction of the
consumers.
 According to the survey, maximum number of people
prefer Android operating system but then also it
should improve more on multi-tasking for the better
satisfaction of the consumers.
CONCLUSION
 Hot-selling Android and IPhones have already conquered the
consumer market, and with users becoming accustomed to those
devices, more people want to use them for work.

 In the competitive environment where every second day a new

technological advancement takes places and the two cell phone
giants Android and IOS are pushing themselves every now and
then to achieve excellence in their product.

 Today Android’s percentage share in the market is increasing at

an increasing rate on the other hand with apple 6S coming up in
the market it is stealing all the market shares. With the help of
our research it is found that Google android is rapidly taking its
pace in the eyes of today’s youth and every person today wants
affordable and the best operating system which Android
guarantees to provide to its users.

 On the other hand Apple with its brand name and prestige value
attached attracts its target customers but is notable to come up
with useful and more free applications which Android based cell
phone has in their store house.
LIMITATIONS OF THE STUDY
 The sample size taken is 150 which may be too small to
generalize the data.
 Moreover respondents may be biased in response which
may affect the findings.
 The geographical area covered is limited for the research.
 As the quantitative research was conducted using online
surveys, there was minimal control over the composition of
the respondents in total sample.
 Another limitation of the study is that, Findings of the
study are based on the assumption that the respondents
have given correct information.
 Respondent Bias was one of the major limitations of
research, and there might not be perfect positive response
from all the respondents.
Thank you…