OBJECTIVE:

Identify the nature of

Branding
CS_EP11/12ENTREP-OH-J-11
REVIEW
ACTIVITY
DIRECTIONS:
Each group will have to tell name of the
pictures flashed on the screen. The group
with the highest number of correct answers
will be the winner. A manila paper will be
provided for each group to write on the
answers.
Adidas
Amazon
Apple
Facebook
Gmail
Lacoste
McDonald’s
Mercedes-Benz
Microsoft
Nike
Pepsi
Shell
Starbucks
Toyota
Volkswagen
Youtube
BRAND/ BRANDING
•Is essentially a name, term,
design, symbol, or any
other feature that identifies
a seller’s product or services
distinctive of the others.
Features of branding

• Brand Name
• Brand mark
• Trade mark
• Trade Name
 Brand Name
• Is that part of a brand that is verbally
mentioned
• It includes letter, words, and numbers
• A brand name is often a product’s
distinguishing characteristics
• Without the brand name, it is difficult to
identify the firm’s product.
Examples:

Apple,CocaCola,
Mercedes- Benz, Shell,
Sony, Toyota.
Brand Mark
•Is not orally articulated
•It is not made up of
words but instead is
represented as symbols
or design
Examples:
 Trademark
• Is legal designation indicating that the owner
has exclusive use of brand or part of a brand
that that others are prohibited by law from
using it.
• A trademark, trade mark, or trade-mark is a
recognizable sign, design, or expression which
identifies products or services of a particular
source from those of others, although
trademarks used to identify services are usually
called service marks.
Examples:
TRADE NAME
•It is the full and legal name of
organization
APPLICATION
DIRECTIONS: Name the following as to Trademark/ Brand Mark,
Brand Name, Trade Name.

1. 5.

2.

3. Coca-Cola FEMSA Philippines

4. Charito’s Delights
EVALUATION
Directions: Identify the features of branding in the following
establishments/companies and products. (2 points each)
1. 4.

2.
5.

3.
ASSIGNMENT
Directions: Do the following and write your
answer on your notebook.
1. Why is brand naming isn’t easy?
2. How do you choose a brand name?